Multi-tool Audience in United States

Multi-tool logo

Multi-tool has an estimated audience of 13,101,840 people in United States. 28.6% are female, 71.4% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Sports, Arts and music, Music, Movies, Adventure.

The average Multi-tool fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.26× the country average). Demographically, the Multi-tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Multi-tool fans

Demographic split for Multi-tool audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.3
Estimated audience size13,101,840

Audience persona

The typical Multi-tool fan in United States is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Multi-tool in United States
RegionReachAffinity
California1,333,2210.93×
Texas1,069,3470.95×
Florida737,1540.83×
New York613,6070.84×
Pennsylvania442,2271×
Ohio416,8891.03×
Georgia382,7200.95×
Michigan382,5501.12×
Illinois373,3040.86×
North Carolina364,8020.93×
Washington316,5221.2×
Tennessee287,5351.09×
Virginia255,2140.8×
New Jersey252,8970.76×
Arizona244,7410.91×
Indiana237,4070.99×
Massachusetts234,1120.91×
Colorado225,1161.09×
Missouri224,8061.06×
Wisconsin207,7831.05×
Minnesota191,6211.02×
South Carolina188,9410.96×
Alabama179,2890.98×
Oregon175,4311.17×
Maryland169,2180.75×
Kentucky166,6181.01×
Oklahoma165,2901.14×
Louisiana150,1010.89×
Utah145,9611.24×
Connecticut124,1180.94×
Iowa122,9241.14×
Kansas121,4371.18×
Nevada118,0310.93×
Arkansas111,0171.03×
Mississippi91,0040.84×
Idaho80,9391.23×
New Mexico70,1311.07×
Nebraska69,1811.05×
Maine63,6341.36×
New Hampshire62,7991.22×
Hawaii61,7111.1×
West Virginia60,4290.99×
Montana44,2811.22×
Rhode Island37,2500.89×
South Dakota28,2810.93×
Delaware27,9280.77×
Alaska27,4350.98×
North Dakota26,8541×
Vermont25,5611.11×
Washington, District of Columbia21,9860.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multi-tool audience
BrandAffinityCategory
Sports2.26×Sports
Arts and music2.14×Arts & Culture
Music2.07×Business & Career
Movies2.03×Movies & TV
Adventure3.06×Travel & Leisure
Entertainment2.1×Movies & TV
Garden3.02×Home & Garden
Pets2.03×Pets & Animals
Reading1.93×Literature
Food and drink1.8×Food & Beverages
Games1.97×Games
Consumer electronics1.88×Technology & Electronics
Hungry Howie's Pizza19.52×Food & Beverages
Hand tool3.85×Home & Garden
Popular music2.62×Music & Radio
Food1.73×Food & Beverages
College football3.17×Sports
Transport2.47×Cars & Mobility
Live events1.77×Music & Radio
Wildlife2.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multi-tool audience
TraitClusterScore
DIY MentalityTHRILL2.16
PatriotismCONSERVATISM2.07
Luxury OrientationPREMIUM1.99
Risk AppetiteTHRILL1.62
IndividualismJOY1.51
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Multi-tool
CountryShare
United States35.1%
Germany6.6%
United Kingdom4.9%

See Multi-tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Multi-tool have in United States?

Multi-tool has an estimated audience of 13,101,840 people in United States, concentrated in California and Texas.

What is the gender split and age of Multi-tool fans?

28.6% of Multi-tool fans are female, 71.4% are male, with an average age of 38.3 years.

Which brands do Multi-tool fans like most?

Multi-tool fans show strongest brand affinity for Sports (2.26×), Arts and music (2.14×), and Music (2.07×) over the country average.

Where do Multi-tool fans live in United States?

Multi-tool fans in United States are most concentrated in California (reach 1,333,221), Texas (reach 1,069,347), and Florida (reach 737,154). These three regions account for the largest share of the active audience.

What other brands do Multi-tool fans also like?

Beyond Multi-tool itself, the audience over-indexes on Arts and music (2.14×), Music (2.07×), Movies (2.03×), and Adventure (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multi-tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.