Rascasse Audience Intelligence

Multi-tool Audience in United States

A data profile of the people who buy, follow and care about Multi-tool in United States — modelled from more than twelve digital signal sources. Multi-tool has an estimated audience of 13,101,840 people in United States.

#1803among Topic in United States#199in Home & Garden

The average Multi-tool fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.26× the country average).

Demographically, the Multi-tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multi-tool fan in United States is more male, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multi-tool profile in United States.

Audience size
13.1M
in United States
Gender
28.6%♀
71.4% male
Age
38.3
average years
Country rank
#2716
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multi-tool fans

28.6% are female, 71.4% are male, average age 38.3.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Multi-tool audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.3
Estimated audience size13,101,840
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Multi-tool audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

35.1%

of the worldwide Multi-tool audience comes from United States.

Worldwide audience distribution share by country for Multi-tool
CountryShare
United States35.1%
Germany6.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multi-tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Multi-tool fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~90K1.35×
02Montana~50K1.29×
03Maine~60K1.26×
04Utah~100K1.20×
05Kansas~100K1.17×
06Oregon~200K1.14×
07Hawaii~60K1.14×
08Alaska~30K1.14×
09Washington~300K1.12×
10New Hampshire~60K1.11×
11Wisconsin~200K1.10×
12Iowa~100K1.10×
13West Virginia~70K1.10×
14Vermont~20K1.09×
15Michigan~400K1.08×
16Missouri~200K1.08×
17Colorado~200K1.08×
18North Dakota~30K1.07×
19Minnesota~200K1.06×
20Arkansas~100K1.06×
21Nebraska~70K1.06×
22New Mexico~70K1.04×
23Tennessee~300K1.03×
24Oklahoma~100K1.03×
25Kentucky~200K1.02×
26South Dakota~30K0.99×
27Pennsylvania~400K0.98×
28Ohio~400K0.98×
29South Carolina~200K0.95×
30Alabama~200K0.95×
31Texas~1M0.94×
32Indiana~200K0.94×
33North Carolina~400K0.91×
34Arizona~200K0.91×
35Connecticut~100K0.91×
36Mississippi~100K0.90×
37California~1.5M0.89×
38Louisiana~200K0.89×
39Nevada~100K0.89×
40Rhode Island~40K0.88×
41Georgia~300K0.86×
42Delaware~30K0.86×
43Massachusetts~200K0.85×
44Illinois~400K0.82×
45Virginia~300K0.79×
46New York~600K0.78×
47Florida~700K0.75×
48Maryland~200K0.74×
49New Jersey~200K0.71×
50Washington, District of Columbia~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Multi-tool, United States
0.67×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multi-tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multi-tool audience
#·InterestCategoryAffinity×
01Hungry Howie's PizzaFood & Beverages19.52×
02Hand toolHome & Garden3.85×
03College footballSports3.17×
04AdventureTravel & Leisure3.06×
05GardenHome & Garden3.02×
06Popular musicMusic & Radio2.62×
07WildlifeTravel & Leisure2.49×
08TransportCars & Mobility2.47×
09SportsSports2.26×
10Arts and musicArts & Culture2.14×
11EntertainmentMovies & TV2.10×
12MusicBusiness & Career2.07×
13MoviesMovies & TV2.03×
14PetsPets & Animals2.03×
15GamesGames1.97×
16ReadingLiterature1.93×
17Consumer electronicsTechnology & Electronics1.88×
18Food and drinkFood & Beverages1.80×
19Live eventsMusic & Radio1.77×
20FoodFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multi-tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multi-tool audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
Urban LifestyleOPEN1.32×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multi-tool audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.38×
Social Media UsageJOY0.47×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multi-tool have in United States?

Multi-tool has an estimated audience of 13,101,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multi-tool fans?

28.6% of Multi-tool fans are female, 71.4% are male, with an average age of 38.3 years.

03

Which brands do Multi-tool fans like most?

Multi-tool fans show strongest brand affinity for Sports (2.26×), Arts and music (2.14×), and Music (2.07×) over the country average.

04

Where do Multi-tool fans live in United States?

Multi-tool fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Multi-tool fans also like?

Beyond Multi-tool itself, the audience over-indexes on Arts and music (2.14×), Music (2.07×), Movies (2.03×), and Adventure (3.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Multi-tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multi-tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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