Garden Audience in United States

Garden logo

Garden has an estimated audience of 72,032,776 people in United States. 57.8% are female, 42.2% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Goop, Historic site, Governor of Michigan, Fairy godmother.

The average Garden fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Goop, Historic site, with strongest over-indexing on Vocal harmony (13.6× the country average). Demographically, the Garden audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Garden fans

Demographic split for Garden audience in United States
MetricValue
Female57.8%
Male42.2%
Average age44.1
Estimated audience size72,032,776

Audience persona

The typical Garden fan in United States is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Garden in United States
RegionReachAffinity
California9,866,7531.25×
Texas6,191,6531×
Florida5,977,1311.23×
New York4,585,5531.14×
Pennsylvania2,667,6961.1×
North Carolina2,466,7751.14×
Georgia2,322,3961.05×
Illinois2,275,8890.95×
New Jersey2,137,3691.17×
Washington2,022,6271.4×
Virginia2,012,0311.15×
Ohio1,991,6810.9×
Michigan1,954,8351.04×
Massachusetts1,519,5951.07×
Maryland1,476,5411.19×
Arizona1,424,9350.97×
Tennessee1,271,4560.88×
Indiana1,250,8780.95×
Colorado1,134,2091×
Oregon1,128,9541.37×
Minnesota1,087,6961.05×
South Carolina1,083,3841×
Wisconsin1,080,9471×
Missouri1,031,2950.89×
Alabama893,1070.89×
Louisiana777,8670.84×
Oklahoma746,8460.93×
Kentucky713,1160.79×
Connecticut700,6510.97×
Utah673,7231.04×
Iowa650,5301.1×
Hawaii594,0581.92×
Nevada553,6570.79×
Kansas548,5640.97×
Arkansas532,9500.9×
Mississippi453,5900.76×
Idaho342,5410.95×
Nebraska319,9960.89×
Maine297,7531.15×
New Mexico287,6240.8×
New Hampshire286,1461.01×
West Virginia249,8910.74×
Washington, District of Columbia237,6981.1×
Rhode Island210,8350.92×
Delaware201,8991.02×
Montana165,5030.83×
Vermont128,2021.01×
Alaska119,5380.78×
South Dakota113,0110.68×
North Dakota98,4640.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden audience
BrandAffinityCategory
Vocal harmony13.6×Music & Radio
Goop15.78×Internet & Social Media
Historic site11.46×Arts & Culture
Governor of Michigan19.92×Politics & Society
Fairy godmother17.34×Literature
Grinch8.84×Movies & TV
Wok12.34×Food & Beverages
Hibachi14.24×Food & Beverages
Hipster16.87×Politics & Society
Mathcore13.47×Music & Radio
Cherish (group)18.04×Music & Radio
Google Home10.57×Technology & Electronics
headspace15.2×Health
Grace Slick13.57×Music & Radio
TV Fanatic15.2×Movies & TV
El Paso County, Colorado17.28×Travel & Leisure
Guitarist (magazine)15.14×Music & Radio
Kikar HaShabbat20.28×News
No Escape (1994 film)13.38×Movies & TV
La Jolla10.88×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden audience
TraitClusterScore
DIY MentalityTHRILL1.28
Price SensitivityPREMIUM1.16
SustainabilityBALANCE1.15
Design AffinityPREMIUM1.15
CreativityOPEN1.1
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Garden
CountryShare
United States18.9%
United Kingdom6.1%
Italy5.6%

See Garden audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Garden have in United States?

Garden has an estimated audience of 72,032,776 people in United States, concentrated in California and Texas.

What is the gender split and age of Garden fans?

57.8% of Garden fans are female, 42.2% are male, with an average age of 44.1 years.

Which brands do Garden fans like most?

Garden fans show strongest brand affinity for Vocal harmony (13.6×), Goop (15.78×), and Historic site (11.46×) over the country average.

Where do Garden fans live in United States?

Garden fans in United States are most concentrated in California (reach 9,866,753), Texas (reach 6,191,653), and Florida (reach 5,977,131). These three regions account for the largest share of the active audience.

What other brands do Garden fans also like?

Beyond Garden itself, the audience over-indexes on Goop (15.78×), Historic site (11.46×), Governor of Michigan (19.92×), and Fairy godmother (17.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.