Rascasse Audience Intelligence

Farmhouse Audience in United States

A data profile of the people who buy, follow and care about Farmhouse in United States — modelled from more than twelve digital signal sources. Farmhouse has an estimated audience of 20,953,919 people in United States.

#14among Travel type in United States#1070among Topic in United States#134in Travel & Leisure

The average Farmhouse fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arts and music, Sports, Food, with strongest over-indexing on Arts and music (1.57× the country average).

Demographically, the Farmhouse audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farmhouse fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Arts and music.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmhouse profile in United States.

Audience size
21M
in United States
Gender
68.8%♀
31.2% male
Age
43.0
average years
Country rank
#1557
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmhouse fans

68.8% are female, 31.2% are male, average age 43.0.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Farmhouse audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.0
Estimated audience size20,953,919
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Farmhouse audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

41.0%

of the worldwide Farmhouse audience comes from United States.

Worldwide audience distribution share by country for Farmhouse
CountryShare
United States41.0%
Japan6.0%
Spain5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Farmhouse fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K3.92×
02Alabama~500K1.87×
03Nebraska~200K1.67×
04South Dakota~80K1.56×
05Connecticut~300K1.54×
06West Virginia~100K1.48×
07Missouri~400K1.33×
08Tennessee~500K1.23×
09Mississippi~200K1.19×
10California~2.5M1.18×
11Virginia~600K1.15×
12North Carolina~700K1.13×
13Georgia~700K1.12×
14Kansas~200K1.12×
15Kentucky~300K1.10×
16Texas~2M1.08×
17Pennsylvania~800K1.08×
18Maine~80K1.07×
19South Carolina~300K1.06×
20Arkansas~200K1.04×
21Michigan~600K1.02×
22New Hampshire~80K1.00×
23Idaho~100K0.99×
24Indiana~400K0.94×
25Maryland~300K0.94×
26Iowa~200K0.94×
27Ohio~600K0.91×
28Oklahoma~200K0.87×
29Oregon~200K0.85×
30Montana~50K0.85×
31North Dakota~40K0.83×
32New Mexico~80K0.80×
33Utah~100K0.79×
34Louisiana~200K0.78×
35Wisconsin~200K0.77×
36New Jersey~400K0.75×
37Delaware~40K0.73×
38Washington~300K0.72×
39Colorado~200K0.71×
40Massachusetts~300K0.70×
41Illinois~500K0.68×
42Florida~900K0.67×
43Minnesota~200K0.67×
44Arizona~300K0.65×
45Rhode Island~40K0.64×
46Alaska~30K0.64×
47New York~700K0.62×
48Hawaii~50K0.57×
49Washington, District of Columbia~40K0.57×
50Nevada~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Farmhouse, United States
0.53×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmhouse audience
#·InterestCategoryAffinity×
01Hobby LobbyHome & Garden2.07×
02GardenHome & Garden2.02×
03ParentKids & Family1.88×
04AdventureTravel & Leisure1.80×
05CelebrityMovies & TV1.72×
06GiftShopping1.67×
07WomanKids & Family1.63×
08ChildKids & Family1.62×
09PetsPets & Animals1.60×
10U.S. stateTravel & Leisure1.60×
11AnimalPets & Animals1.58×
12Arts and musicArts & Culture1.57×
13FoodFood & Beverages1.57×
14RecipesFood & Beverages1.57×
15SportsSports1.54×
16PhotographTechnology & Electronics1.54×
17Home improvementHome & Garden1.53×
18DesignHome & Garden1.52×
19CookingFood & Beverages1.52×
20Real estateBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmhouse audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Convenience OrientationPREMIUM1.42×
CreativityOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmhouse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Risk AppetiteTHRILL0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmhouse have in United States?

Farmhouse has an estimated audience of 20,953,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Farmhouse fans?

68.8% of Farmhouse fans are female, 31.2% are male, with an average age of 43.0 years.

03

Which brands do Farmhouse fans like most?

Farmhouse fans show strongest brand affinity for Arts and music (1.57×), Sports (1.54×), and Food (1.57×) over the country average.

04

Where do Farmhouse fans live in United States?

Farmhouse fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Farmhouse fans also like?

Beyond Farmhouse itself, the audience over-indexes on Sports (1.54×), Food (1.57×), Pets (1.6×), and Design (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Farmhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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