Farmhouse Audience in United States

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Farmhouse has an estimated audience of 20,953,919 people in United States. 68.8% are female, 31.2% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Arts and music, Sports, Food, Pets, Design.

The average Farmhouse fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arts and music, Sports, Food, with strongest over-indexing on Arts and music (1.57× the country average). Demographically, the Farmhouse audience skews more female with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Farmhouse fans

Demographic split for Farmhouse audience in United States
MetricValue
Female68.8%
Male31.2%
Average age43.0
Estimated audience size20,953,919

Audience persona

The typical Farmhouse fan in United States is more female, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Farmhouse in United States
RegionReachAffinity
California1,721,9920.75×
Texas1,700,7260.94×
Florida1,001,6200.71×
Georgia758,9591.18×
Pennsylvania741,9211.05×
New York739,7010.63×
North Carolina727,4901.15×
Ohio652,0841.01×
Virginia620,4291.22×
Michigan587,3211.07×
Tennessee553,1461.32×
Illinois514,9950.74×
Missouri464,0951.37×
New Jersey409,7660.77×
Indiana388,3941.01×
Alabama371,4171.27×
South Carolina351,3081.11×
Maryland330,9540.92×
Washington329,5560.78×
Massachusetts311,5450.75×
Arizona305,9730.72×
Kentucky303,8371.16×
Colorado253,6460.77×
Wisconsin252,3820.8×
Connecticut250,9521.19×
Oregon224,5330.93×
Minnesota216,5650.72×
Oklahoma216,4290.93×
Louisiana208,7880.77×
Mississippi200,7551.16×
Arkansas190,5521.1×
Kansas188,2781.14×
Nebraska182,5221.74×
Iowa173,3051×
West Virginia146,2261.5×
Utah146,1440.78×
Vermont125,9073.42×
Idaho109,1991.04×
Nevada109,0000.54×
Maine88,4961.18×
New Mexico85,8080.82×
New Hampshire83,8531.02×
South Dakota83,4881.72×
Montana50,7770.87×
Hawaii44,5540.49×
Rhode Island40,1840.6×
Delaware39,6500.69×
North Dakota31,8590.74×
Washington, District of Columbia29,0950.46×
Wyoming23,7310.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmhouse audience
BrandAffinityCategory
Arts and music1.57×Arts & Culture
Sports1.54×Sports
Food1.57×Food & Beverages
Pets1.6×Pets & Animals
Design1.52×Home & Garden
Cooking1.52×Food & Beverages
Garden2.02×Home & Garden
Celebrity1.72×Movies & TV
Child1.62×Kids & Family
Hobby Lobby2.07×Home & Garden
Woman1.63×Kids & Family
U.S. state1.6×Travel & Leisure
Gift1.67×Shopping
Parent1.88×Kids & Family
Recipes1.57×Food & Beverages
Home improvement1.53×Home & Garden
Real estate1.51×Business & Career
Adventure1.8×Travel & Leisure
Animal1.58×Pets & Animals
Photograph1.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmhouse audience
TraitClusterScore
DIY MentalityTHRILL2.12
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.62
SustainabilityBALANCE1.47
CreativityOPEN1.41
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Farmhouse
CountryShare
United States41.0%
Japan6.0%
Spain5.9%

See Farmhouse audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Farmhouse have in United States?

Farmhouse has an estimated audience of 20,953,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Farmhouse fans?

68.8% of Farmhouse fans are female, 31.2% are male, with an average age of 43.0 years.

Which brands do Farmhouse fans like most?

Farmhouse fans show strongest brand affinity for Arts and music (1.57×), Sports (1.54×), and Food (1.57×) over the country average.

Where do Farmhouse fans live in United States?

Farmhouse fans in United States are most concentrated in California (reach 1,721,992), Texas (reach 1,700,726), and Florida (reach 1,001,620). These three regions account for the largest share of the active audience.

What other brands do Farmhouse fans also like?

Beyond Farmhouse itself, the audience over-indexes on Sports (1.54×), Food (1.57×), Pets (1.6×), and Design (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.