Farmhouse Audience in Germany
Farmhouse has an estimated audience of 1,264,922 people in Germany. 71.2% are female, 28.8% are male, average age 37.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harry Potter, Obi (store), Outdoor recreation, Sports, Entertainment.
The average Farmhouse fan in Germany is 37.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harry Potter, Obi (store), Outdoor recreation, with strongest over-indexing on Harry Potter (2.48× the country average). Demographically, the Farmhouse audience skews more female with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Farmhouse fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 37.1 |
| Estimated audience size | 1,264,922 |
Audience persona
The typical Farmhouse fan in Germany is more female, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 273,291 | 1.34× |
| Nordrhein-Westfalen | 219,171 | 0.79× |
| Baden-Württemberg | 175,343 | 1.02× |
| Niedersachsen | 156,646 | 1.28× |
| Mecklenburg-Vorpommern | 57,250 | 2.37× |
| Hessen | 52,587 | 0.55× |
| Schleswig-Holstein | 47,802 | 1.05× |
| Rheinland-Pfalz | 44,455 | 0.7× |
| Brandenburg | 41,928 | 1.07× |
| Sachsen | 41,067 | 0.66× |
| Berlin | 39,138 | 0.69× |
| Hamburg | 32,670 | 1.14× |
| Thüringen | 28,453 | 0.88× |
| Sachsen-Anhalt | 19,241 | 0.59× |
| Saarland | 15,391 | 0.99× |
| Bremen | 9,484 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.48× | Movies & TV |
| Obi (store) | 2.83× | Shopping |
| Outdoor recreation | 2× | Sports |
| Sports | 1.91× | Sports |
| Entertainment | 1.77× | Movies & TV |
| Vehicles | 1.92× | Cars & Mobility |
| Arts and music | 1.72× | Arts & Culture |
| American football | 2.61× | Sports |
| Bundesliga | 2.04× | Sports |
| Music | 1.64× | Business & Career |
| Motor vehicle | 2.53× | Cars & Mobility |
| Pets | 1.88× | Pets & Animals |
| Movies | 1.69× | Movies & TV |
| Reading | 1.66× | Literature |
| Garden | 2.14× | Home & Garden |
| Food and drink | 1.51× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Aldi | 2.21× | Shopping |
| FC Bayern Munich | 1.9× | Sports |
| TikTok | 1.82× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.32 |
| Design Affinity | PREMIUM | 2.27 |
| Sustainability | BALANCE | 1.85 |
| Creativity | OPEN | 1.64 |
| Quality Awareness | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| Japan | 6.0% |
| Spain | 5.9% |
See Farmhouse audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Farmhouse have in Germany?
Farmhouse has an estimated audience of 1,264,922 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Farmhouse fans?
71.2% of Farmhouse fans are female, 28.8% are male, with an average age of 37.1 years.
Which brands do Farmhouse fans like most?
Farmhouse fans show strongest brand affinity for Harry Potter (2.48×), Obi (store) (2.83×), and Outdoor recreation (2×) over the country average.
Where do Farmhouse fans live in Germany?
Farmhouse fans in Germany are most concentrated in Bayern (reach 273,291), Nordrhein-Westfalen (reach 219,171), and Baden-Württemberg (reach 175,343). These three regions account for the largest share of the active audience.
What other brands do Farmhouse fans also like?
Beyond Farmhouse itself, the audience over-indexes on Obi (store) (2.83×), Outdoor recreation (2×), Sports (1.91×), and Entertainment (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.