Rascasse Audience Intelligence

Farmhouse Audience in Germany

A data profile of the people who buy, follow and care about Farmhouse in Germany — modelled from more than twelve digital signal sources. Farmhouse has an estimated audience of 1,264,922 people in Germany.

#29among Travel type in Germany#2697among Topic in Germany#423in Travel & Leisure

The average Farmhouse fan in Germany is 37.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Obi (store), Harry Potter, Outdoor recreation, with strongest over-indexing on Obi (store) (2.83× the country average).

Demographically, the Farmhouse audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Farmhouse fan in Germany is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Obi (store).

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmhouse profile in Germany.

Audience size
1.3M
in Germany
Gender
71.2%♀
28.8% male
Age
37.1
average years
Country rank
#5238
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmhouse fans

71.2% are female, 28.8% are male, average age 37.1.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Farmhouse audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age37.1
Estimated audience size1,264,922
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Farmhouse audience in Germany
Age bracketShare%
16-1920%
20-2924%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Farmhouse audience comes from Germany.

Worldwide audience distribution share by country for Farmhouse
CountryShare
United States41.0%
Japan6.0%
Spain5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmhouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Farmhouse fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.87×
02Bayern~300K1.29×
03Niedersachsen~200K1.28×
04Berlin~70K1.25×
05Thüringen~40K1.21×
06Hamburg~30K1.12×
07Schleswig-Holstein~50K1.03×
08Baden-Württemberg~200K0.99×
09Brandenburg~40K0.98×
10Saarland~20K0.98×
11Bremen~10K0.96×
12Hessen~90K0.91×
13Nordrhein-Westfalen~200K0.83×
14Rheinland-Pfalz~50K0.83×
15Sachsen~50K0.77×
16Sachsen-Anhalt~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Farmhouse, Germany
0.77×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmhouse audience
#·InterestCategoryAffinity×
01Obi (store)Shopping2.83×
02Motor vehicleCars & Mobility2.53×
03Harry PotterMovies & TV2.48×
04AldiShopping2.21×
05GardenHome & Garden2.14×
06BundesligaSports2.04×
07Outdoor recreationSports2.00×
08VehiclesCars & Mobility1.92×
09SportsSports1.91×
10FC Bayern MunichSports1.90×
11PetsPets & Animals1.88×
12TikTokInternet & Social Media1.82×
13EntertainmentMovies & TV1.77×
14Arts and musicArts & Culture1.72×
15MoviesMovies & TV1.69×
16ReadingLiterature1.66×
17MusicBusiness & Career1.64×
18FoodFood & Beverages1.56×
19Food and drinkFood & Beverages1.51×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmhouse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.95×
Design AffinityPREMIUM1.83×
Healthy LifestyleBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmhouse audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.07×
DIY MentalityTHRILL1.20×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmhouse have in Germany?

Farmhouse has an estimated audience of 1,264,922 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Farmhouse fans?

71.2% of Farmhouse fans are female, 28.8% are male, with an average age of 37.1 years.

03

Which brands do Farmhouse fans like most?

Farmhouse fans show strongest brand affinity for Obi (store) (2.83×), Harry Potter (2.48×), and Outdoor recreation (2×) over the country average.

04

Where do Farmhouse fans live in Germany?

Farmhouse fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Farmhouse fans also like?

Beyond Farmhouse itself, the audience over-indexes on Harry Potter (2.48×), Outdoor recreation (2×), Sports (1.91×), and Entertainment (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Farmhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Farmhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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