Beaches Audience in Germany
Beaches has an estimated audience of 9,943,893 people in Germany. 57.8% are female, 42.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Interiors, Tagesschau, Adventure, OUTDOOR ADVENTURE, Architecture & Interior Design.
The average Beaches fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Interiors, Tagesschau, Adventure, with strongest over-indexing on Home Interiors (3.98× the country average). Demographically, the Beaches audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Beaches fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.5 |
| Estimated audience size | 9,943,893 |
Audience persona
The typical Beaches fan in Germany is more female, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Home Interiors.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,139,325 | 0.98× |
| Bayern | 1,400,215 | 0.88× |
| Baden-Württemberg | 1,142,691 | 0.84× |
| Niedersachsen | 1,128,265 | 1.17× |
| Hessen | 594,059 | 0.78× |
| Schleswig-Holstein | 575,067 | 1.61× |
| Berlin | 494,696 | 1.11× |
| Rheinland-Pfalz | 405,321 | 0.81× |
| Mecklenburg-Vorpommern | 377,096 | 1.99× |
| Sachsen | 368,185 | 0.75× |
| Brandenburg | 278,520 | 0.9× |
| Hamburg | 272,826 | 1.21× |
| Sachsen-Anhalt | 165,904 | 0.64× |
| Thüringen | 164,151 | 0.65× |
| Bremen | 93,833 | 1.1× |
| Saarland | 67,896 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Interiors | 3.98× | Home & Garden |
| Tagesschau | 1.91× | Movies & TV |
| Adventure | 1.76× | Travel & Leisure |
| OUTDOOR ADVENTURE | 2.75× | Games |
| Architecture & Interior Design | 2.24× | Home & Garden |
| Fair trade | 1.89× | Business & Career |
| HolidayCheck | 1.78× | Travel & Leisure |
| TUI | 1.56× | Travel & Leisure |
| Continuing education | 2.47× | Business & Career |
| Wanderlust | 3.01× | Sports |
| Air travel | 1.54× | Travel & Leisure |
| Plant nursery | 1.9× | Home & Garden |
| Fitness and figure competition | 1.79× | Sports |
| Orsay | 3.64× | Shopping |
| Fenerbahçe Men's Basketball | 1.79× | Sports |
| Wedding reception | 2.07× | Kids & Family |
| Galeries Lafayette | 3.42× | Shopping |
| Health And Beauty | 1.78× | Beauty & Wellness |
| Fishing reel | 1.9× | Sports |
| Owner-occupier | 3.08× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.49 |
| Sports Activity | POWER | 1.32 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Tradition | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
See Beaches audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Lakes (8,975,974)
- Air travel (7,210,768)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Beaches have in Germany?
Beaches has an estimated audience of 9,943,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beaches fans?
57.8% of Beaches fans are female, 42.2% are male, with an average age of 40.5 years.
Which brands do Beaches fans like most?
Beaches fans show strongest brand affinity for Home Interiors (3.98×), Tagesschau (1.91×), and Adventure (1.76×) over the country average.
Where do Beaches fans live in Germany?
Beaches fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,139,325), Bayern (reach 1,400,215), and Baden-Württemberg (reach 1,142,691). These three regions account for the largest share of the active audience.
What other brands do Beaches fans also like?
Beyond Beaches itself, the audience over-indexes on Tagesschau (1.91×), Adventure (1.76×), OUTDOOR ADVENTURE (2.75×), and Architecture & Interior Design (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.