Rascasse Audience Intelligence

Beaches Audience in Germany

A data profile of the people who buy, follow and care about Beaches in Germany — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 9,943,893 people in Germany.

#3among Travel type in Germany#186among Topic in Germany#20in Travel & Leisure

The average Beaches fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home Interiors, Tagesschau, Adventure, with strongest over-indexing on Home Interiors (3.98× the country average).

Demographically, the Beaches audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beaches fan in Germany is more female, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Home Interiors.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beaches profile in Germany.

Audience size
9.9M
in Germany
Gender
57.8%♀
42.2% male
Age
40.5
average years
Country rank
#315
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beaches fans

57.8% are female, 42.2% are male, average age 40.5.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Beaches audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age40.5
Estimated audience size9,943,893
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Beaches audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Beaches audience comes from Germany.

Worldwide audience distribution share by country for Beaches
CountryShare
United States18.6%
Italy5.2%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beaches audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beaches fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~400K2.18×
02Schleswig-Holstein~600K1.55×
03Berlin~500K1.22×
04Hamburg~300K1.22×
05Niedersachsen~1M1.10×
06Bremen~90K1.10×
07Nordrhein-Westfalen~2M0.93×
08Brandenburg~300K0.90×
09Bayern~1.5M0.89×
10Baden-Württemberg~1M0.86×
11Hessen~600K0.82×
12Rheinland-Pfalz~400K0.82×
13Sachsen~400K0.76×
14Thüringen~200K0.66×
15Sachsen-Anhalt~200K0.65×
16Saarland~70K0.59×
Fig. 06

Affinity by region

Affinity by region — Beaches, Germany
0.59×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beaches audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beaches audience
#·InterestCategoryAffinity×
01Home InteriorsHome & Garden3.98×
02OrsayShopping3.64×
03Galeries LafayetteShopping3.42×
04Owner-occupierHome & Garden3.08×
05WanderlustSports3.01×
06OUTDOOR ADVENTUREGames2.75×
07Continuing educationBusiness & Career2.47×
08Architecture & Interior DesignHome & Garden2.24×
09Wedding receptionKids & Family2.07×
10TagesschauMovies & TV1.91×
11Plant nurseryHome & Garden1.90×
12Fishing reelSports1.90×
13Fair tradeBusiness & Career1.89×
14Fitness and figure competitionSports1.79×
15HolidayCheckTravel & Leisure1.78×
16Health And BeautyBeauty & Wellness1.78×
17AdventureTravel & Leisure1.76×
18TUITravel & Leisure1.56×
19SunExpressTravel & Leisure1.55×
20Air travelTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beaches audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beaches audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.25×
Design AffinityPREMIUM1.14×
CreativityOPEN1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beaches audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
PatriotismCONSERVATISM0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beaches have in Germany?

Beaches has an estimated audience of 9,943,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beaches fans?

57.8% of Beaches fans are female, 42.2% are male, with an average age of 40.5 years.

03

Which brands do Beaches fans like most?

Beaches fans show strongest brand affinity for Home Interiors (3.98×), Tagesschau (1.91×), and Adventure (1.76×) over the country average.

04

Where do Beaches fans live in Germany?

Beaches fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Beaches fans also like?

Beyond Beaches itself, the audience over-indexes on Tagesschau (1.91×), Adventure (1.76×), OUTDOOR ADVENTURE (2.75×), and Architecture & Interior Design (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Beaches audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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