Orsay Audience in Germany
Orsay has an estimated audience of 1,130,131 people in Germany. 78.2% are female, 21.8% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street One, TK Maxx, Ernsting's family, Bonprix, H&M.
The average Orsay fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street One, TK Maxx, Ernsting's family, with strongest over-indexing on Street One (4.78× the country average). Demographically, the Orsay audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Mainstream fashion shop
Demographics of Orsay fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 34.4 |
| Estimated audience size | 1,130,131 |
Audience persona
The typical Orsay fan in Germany is more female, around 34.4 years old, with strong Creativity tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,889 | 1.02× |
| Bayern | 240,762 | 1.33× |
| Baden-Württemberg | 193,776 | 1.26× |
| Niedersachsen | 107,582 | 0.98× |
| Hessen | 94,291 | 1.09× |
| Sachsen | 68,014 | 1.23× |
| Rheinland-Pfalz | 62,531 | 1.1× |
| Berlin | 48,647 | 0.96× |
| Brandenburg | 35,820 | 1.02× |
| Schleswig-Holstein | 33,181 | 0.82× |
| Thüringen | 29,919 | 1.04× |
| Sachsen-Anhalt | 29,057 | 0.99× |
| Hamburg | 19,804 | 0.78× |
| Mecklenburg-Vorpommern | 17,917 | 0.83× |
| Saarland | 10,466 | 0.75× |
| Bremen | 7,726 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 4.78× | Fashion & Accessoires |
| TK Maxx | 2.89× | Shopping |
| Ernsting's family | 4.19× | Shopping |
| Bonprix | 3.51× | Shopping |
| H&M | 2.52× | Shopping |
| Deichmann | 2.65× | Shopping |
| Gala | 2.01× | News |
| Lidl | 1.75× | Shopping |
| Breuninger | 2.51× | Fashion & Accessoires |
| Obi (store) | 1.7× | Shopping |
| C&A | 2.32× | Shopping |
| About You | 2.78× | Shopping |
| LASCANA | 6.07× | Fashion & Accessoires |
| S.Oliver | 3.55× | Fashion & Accessoires |
| Tom Tailor | 3.98× | Fashion & Accessoires |
| Intimissimi | 3.6× | Fashion & Accessoires |
| Trend analysis | 2.45× | Business & Career |
| JYSK | 2.3× | Home & Garden |
| QVC | 2.36× | Movies & TV |
| BAUR | 3.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.43 |
| DIY Mentality | THRILL | 1.27 |
| Pet Ownership | JOY | 1.21 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.5% |
| Poland | 14.7% |
| United States | 12.3% |
See Orsay audiences in other countries
More Mainstream fashion shop audiences in Germany
- COS (4,009,598)
- Vero Moda (2,423,835)
- Massimo Dutti (2,067,717)
- Forever 21 (2,913)
Frequently asked questions
How many fans does Orsay have in Germany?
Orsay has an estimated audience of 1,130,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orsay fans?
78.2% of Orsay fans are female, 21.8% are male, with an average age of 34.4 years.
Which brands do Orsay fans like most?
Orsay fans show strongest brand affinity for Street One (4.78×), TK Maxx (2.89×), and Ernsting's family (4.19×) over the country average.
Where do Orsay fans live in Germany?
Orsay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,889), Bayern (reach 240,762), and Baden-Württemberg (reach 193,776). These three regions account for the largest share of the active audience.
What other brands do Orsay fans also like?
Beyond Orsay itself, the audience over-indexes on TK Maxx (2.89×), Ernsting's family (4.19×), Bonprix (3.51×), and H&M (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.