Orsay Target Market in Germany
A data profile of the people who buy, follow and care about Orsay in Germany — modelled from more than twelve digital signal sources. Orsay has an estimated audience of 1,124,727 people in Germany.
The average Orsay fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Street One, Ernsting's family, TK Maxx, with strongest over-indexing on Street One (4.78× the country average).
Demographically, the Orsay audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Orsay fan in Germany is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Street One.
At a glance
The key figures that characterise the Orsay profile in Germany.
Search interest · 12-month trend
Customer demographics of Orsay
78.2% are female, 21.8% are male, average age 34.4.
Gender split
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 34.4 |
| Estimated audience size | 1,124,727 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Orsay audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 19.3% |
| Poland | 14.7% |
| United States | 12.3% |
Geography
Where the Orsay audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.27× | |
| 02 | Baden-Württemberg | ~200K | 1.22× | |
| 03 | Sachsen | ~70K | 1.22× | |
| 04 | Hessen | ~90K | 1.09× | |
| 05 | Rheinland-Pfalz | ~60K | 1.09× | |
| 06 | Thüringen | ~30K | 1.05× | |
| 07 | Brandenburg | ~40K | 1.02× | |
| 08 | Sachsen-Anhalt | ~30K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~200K | 1.00× | |
| 10 | Niedersachsen | ~100K | 0.98× | |
| 11 | Berlin | ~50K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.87× | |
| 13 | Bremen | ~8K | 0.85× | |
| 14 | Schleswig-Holstein | ~30K | 0.83× | |
| 15 | Saarland | ~10K | 0.81× | |
| 16 | Hamburg | ~20K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Orsay audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LASCANA | Fashion & Accessoires | 6.07× | ||
| 02 | Street One | Fashion & Accessoires | 4.78× | ||
| 03 | Ernsting's family | Shopping | 4.19× | ||
| 04 | Hunkemöller | Shopping | 4.16× | ||
| 05 | Tom Tailor | Fashion & Accessoires | 3.98× | ||
| 06 | Intimissimi | Fashion & Accessoires | 3.60× | ||
| 07 | S.Oliver | Fashion & Accessoires | 3.55× | ||
| 08 | Bonprix | Shopping | 3.51× | ||
| 09 | TK Maxx | Shopping | 2.89× | ||
| 10 | About You | Shopping | 2.78× | ||
| 11 | Deichmann | Shopping | 2.65× | ||
| 12 | H&M | Shopping | 2.52× | ||
| 13 | Breuninger | Fashion & Accessoires | 2.51× | ||
| 14 | Trend analysis | Business & Career | 2.45× | ||
| 15 | QVC | Movies & TV | 2.36× | ||
| 16 | C&A | Shopping | 2.32× | ||
| 17 | JYSK | Home & Garden | 2.30× | ||
| 18 | Lidl | Shopping | 1.75× | ||
| 19 | Obi (store) | Shopping | 1.70× | ||
| 20 | Müller (company) | Food & Beverages | 1.68× |
Personality of the Orsay audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.41× | |
| Creativity | OPEN | 1.20× | |
| Design Affinity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.39× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Individualism | JOY | 0.45× |
Frequently asked questions
Who is Orsay's target market in Germany?
Orsay's target market in Germany covers an estimated 1,124,727 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orsay customers?
78.2% of the Orsay audience are female, 21.8% are male, with an average age of 34.4 years.
Which brands do Orsay fans like most?
Orsay fans show strongest brand affinity for Street One (4.78×), Ernsting's family (4.19×), and TK Maxx (2.89×) over the country average.
Where do Orsay fans live in Germany?
Orsay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Orsay fans also like?
Beyond Orsay itself, the audience over-indexes on Ernsting's family (4.19×), TK Maxx (2.89×), Bonprix (3.51×), and H&M (2.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Mainstream fashion shop audiences in Germany
- COS (4,062,568)
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- Massimo Dutti (2,121,636)
- Forever 21 (2,913)
See Orsay audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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