About You Audience in Germany
About You has an estimated audience of 6,428,136 people in Germany. 72.9% are female, 27.1% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Information sensitivity, Buddy – The Buddy Holly Story.
The average About You fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (2.5× the country average). Demographically, the About You audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Apparel
Demographics of About You fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 35.3 |
| Estimated audience size | 6,428,136 |
Audience persona
The typical About You fan in Germany is more female, around 35.3 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,484,074 | 1.06× |
| Bayern | 1,196,700 | 1.16× |
| Baden-Württemberg | 989,350 | 1.13× |
| Niedersachsen | 777,931 | 1.25× |
| Hessen | 432,172 | 0.88× |
| Rheinland-Pfalz | 360,701 | 1.12× |
| Sachsen | 344,889 | 1.09× |
| Schleswig-Holstein | 259,237 | 1.12× |
| Brandenburg | 205,933 | 1.03× |
| Berlin | 202,562 | 0.7× |
| Thüringen | 200,969 | 1.23× |
| Hamburg | 136,008 | 0.94× |
| Mecklenburg-Vorpommern | 130,841 | 1.07× |
| Sachsen-Anhalt | 100,400 | 0.6× |
| Saarland | 71,306 | 0.9× |
| Bremen | 39,594 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.5× | Shopping |
| Gil Ofarim | 2.71× | Music & Radio |
| Home Office | 1.86× | Business & Career |
| Information sensitivity | 4.48× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 3.17× | Music & Radio |
| Gloria | 2.98× | Music & Radio |
| Bank account | 1.76× | Business & Career |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Fantasy Earth: Zero | 3.75× | Games |
| Janitor | 3.41× | Home & Garden |
| Hatten | 2.94× | Travel & Leisure |
| Picnic | 1.9× | Kids & Family |
| Cachorro | 1.75× | Pets & Animals |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Building insulation | 2.07× | Home & Garden |
| Alaska | 1.68× | Travel & Leisure |
| Headhunters (film) | 2.22× | Movies & TV |
| Liberace | 2.8× | Music & Radio |
| The Equalizer | 2.19× | Movies & TV |
| Pleural effusion | 1.58× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.3 |
| Individualism | JOY | 1.27 |
| Luxury Orientation | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.04 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.6% |
| Croatia | 5.2% |
| Netherlands | 4.3% |
See About You audiences in other countries
More Apparel audiences in Germany
- Ipekyol (521,717)
- Namshi نمشي للتسوق أونلاين (98,160)
- Paris Fashion (69,224)
- Sourpuss Clothing (55,542)
- Magazine Luiza (49,673)
Frequently asked questions
How many fans does About You have in Germany?
About You has an estimated audience of 6,428,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of About You fans?
72.9% of About You fans are female, 27.1% are male, with an average age of 35.3 years.
Which brands do About You fans like most?
About You fans show strongest brand affinity for Rossmann (2.5×), Gil Ofarim (2.71×), and Home Office (1.86×) over the country average.
Where do About You fans live in Germany?
About You fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,484,074), Bayern (reach 1,196,700), and Baden-Württemberg (reach 989,350). These three regions account for the largest share of the active audience.
What other brands do About You fans also like?
Beyond About You itself, the audience over-indexes on Gil Ofarim (2.71×), Home Office (1.86×), Information sensitivity (4.48×), and Buddy – The Buddy Holly Story (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for About You. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.