Ipekyol Audience in Germany
Ipekyol has an estimated audience of 521,716 people in Germany. 67.2% are female, 32.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: TK Maxx, Galatasaray S.K., Pierre Cardin, D&R, fashionistas.
The average Ipekyol fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include TK Maxx, Galatasaray S.K., Pierre Cardin, with strongest over-indexing on TK Maxx (14.35× the country average). Demographically, the Ipekyol audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel
Demographics of Ipekyol fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 38.1 |
| Estimated audience size | 521,716 |
Audience persona
The typical Ipekyol fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,767 | 1.37× |
| Baden-Württemberg | 102,672 | 1.44× |
| Hessen | 92,401 | 2.32× |
| Bayern | 85,089 | 1.01× |
| Berlin | 40,540 | 1.74× |
| Niedersachsen | 40,281 | 0.8× |
| Rheinland-Pfalz | 25,004 | 0.96× |
| Hamburg | 16,359 | 1.39× |
| Schleswig-Holstein | 13,263 | 0.71× |
| Bremen | 9,705 | 2.18× |
| Sachsen | 7,834 | 0.31× |
| Brandenburg | 7,246 | 0.45× |
| Thüringen | 4,337 | 0.33× |
| Saarland | 3,429 | 0.54× |
| Sachsen-Anhalt | 2,982 | 0.22× |
| Mecklenburg-Vorpommern | 2,841 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 14.35× | Shopping |
| Galatasaray S.K. | 6.59× | Sports |
| Pierre Cardin | 37.29× | Fashion & Accessoires |
| D&R | 13.57× | Technology & Electronics |
| fashionistas | 12.53× | Fashion & Accessoires |
| Tapir! | 16.87× | Music & Radio |
| Braun (company) | 12.57× | Home & Garden |
| Un ballo in maschera | 48.03× | Music & Radio |
| Jewellery store | 13.33× | Fashion & Accessoires |
| Teen Fashion. | 11.42× | Fashion & Accessoires |
| 2.46× | Internet & Social Media | |
| Gold Jewelry | 12.83× | Fashion & Accessoires |
| English Home | 14.3× | Shopping |
| Cat Power | 42.56× | Music & Radio |
| Gratis | 9.45× | Shopping |
| Pet store | 3.1× | Pets & Animals |
| Online quiz | 15.1× | Internet & Social Media |
| TopCashBack | 15.33× | Shopping |
| Beck | 7.54× | Music & Radio |
| Bodrum | 4.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.81 |
| Sports Activity | POWER | 1.25 |
| Individualism | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 0.94 |
| Luxury Orientation | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.1% |
| Azerbaijan | 3.4% |
| Saudi Arabia | 2.3% |
See Ipekyol audiences in other countries
More Apparel audiences in Germany
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- Sourpuss Clothing (55,542)
- Magazine Luiza (49,673)
Frequently asked questions
How many fans does Ipekyol have in Germany?
Ipekyol has an estimated audience of 521,716 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ipekyol fans?
67.2% of Ipekyol fans are female, 32.8% are male, with an average age of 38.1 years.
Which brands do Ipekyol fans like most?
Ipekyol fans show strongest brand affinity for TK Maxx (14.35×), Galatasaray S.K. (6.59×), and Pierre Cardin (37.29×) over the country average.
Where do Ipekyol fans live in Germany?
Ipekyol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,767), Baden-Württemberg (reach 102,672), and Hessen (reach 92,401). These three regions account for the largest share of the active audience.
What other brands do Ipekyol fans also like?
Beyond Ipekyol itself, the audience over-indexes on Galatasaray S.K. (6.59×), Pierre Cardin (37.29×), D&R (13.57×), and fashionistas (12.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ipekyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.