Rascasse Audience Intelligence

Ipekyol Audience in Germany

A data profile of the people who buy, follow and care about Ipekyol in Germany — modelled from more than twelve digital signal sources. Ipekyol has an estimated audience of 521,874 people in Germany.

#2among Apparel in Germany#384among Website / Newspaper / Magazine in Germany#311in Shopping

The average Ipekyol fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include TK Maxx, Galatasaray S.K., Pierre Cardin, with strongest over-indexing on TK Maxx (14.35× the country average).

Demographically, the Ipekyol audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ipekyol fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for TK Maxx.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ipekyol profile in Germany.

Audience size
522K
in Germany
Gender
67.2%♀
32.8% male
Age
38.1
average years
Country rank
#11346
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ipekyol

67.2% are female, 32.8% are male, average age 38.1.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Ipekyol audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age38.1
Estimated audience size521,874
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ipekyol audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4925%
50+14%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Ipekyol audience comes from Germany.

Worldwide audience distribution share by country for Ipekyol
CountryShare
Germany7.1%
Azerbaijan3.0%
Saudi Arabia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ipekyol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ipekyol fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K2.06×
02Berlin~40K1.57×
03Bremen~7K1.53×
04Baden-Württemberg~100K1.40×
05Nordrhein-Westfalen~200K1.36×
06Hamburg~20K1.35×
07Bayern~90K1.05×
08Rheinland-Pfalz~30K0.97×
09Saarland~6K0.89×
10Schleswig-Holstein~20K0.85×
11Mecklenburg-Vorpommern~8K0.84×
12Sachsen-Anhalt~10K0.83×
13Niedersachsen~40K0.82×
14Thüringen~10K0.82×
15Brandenburg~10K0.78×
16Sachsen~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Ipekyol, Germany
0.69×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ipekyol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ipekyol audience
#·InterestCategoryAffinity×
01Un ballo in mascheraMusic & Radio48.03×
02Pierre CardinFashion & Accessoires37.29×
03Baxter DuryMusic & Radio35.85×
04Christian Lee HutsonMusic & Radio27.80×
05Tapir!Music & Radio16.87×
06TopCashBackShopping15.33×
07Online quizInternet & Social Media15.10×
08TK MaxxShopping14.35×
09English HomeShopping14.30×
10D&RTechnology & Electronics13.57×
11Jewellery storeFashion & Accessoires13.33×
12Gold JewelryFashion & Accessoires12.83×
13Braun (company)Home & Garden12.57×
14fashionistasFashion & Accessoires12.53×
15Teen Fashion.Fashion & Accessoires11.42×
16GratisShopping9.45×
17BeckMusic & Radio7.54×
18Galatasaray S.K.Sports6.59×
19Pet storePets & Animals3.10×
20PinterestInternet & Social Media2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ipekyol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ipekyol audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
Price SensitivityPREMIUM1.14×
Convenience OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ipekyol audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Need for SecurityCONSERVATISM0.50×
SpiritualityBALANCE0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ipekyol have in Germany?

Ipekyol has an estimated audience of 521,874 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Ipekyol fans?

67.2% of Ipekyol fans are female, 32.8% are male, with an average age of 38.1 years.

03

Which brands do Ipekyol fans like most?

Ipekyol fans show strongest brand affinity for TK Maxx (14.35×), Galatasaray S.K. (6.59×), and Pierre Cardin (37.29×) over the country average.

04

Where do Ipekyol fans live in Germany?

Ipekyol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ipekyol fans also like?

Beyond Ipekyol itself, the audience over-indexes on Galatasaray S.K. (6.59×), Pierre Cardin (37.29×), D&R (13.57×), and fashionistas (12.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Apparel audiences in Germany

See Ipekyol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ipekyol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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