Rascasse Audience Intelligence

Jewellery store Audience in Germany

A data profile of the people who buy, follow and care about Jewellery store in Germany — modelled from more than twelve digital signal sources. Jewellery store has an estimated audience of 608,439 people in Germany.

#176among Touchpoint in Germany#507in Fashion & Accessoires

The average Jewellery store fan in Germany is 33.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen.

Top brand affinities include Bloons TD, Indian Jewelry, Mido (footballer), with strongest over-indexing on Bloons TD (40.61× the country average).

Demographically, the Jewellery store audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jewellery store fan in Germany is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bloons TD.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewellery store profile in Germany.

Audience size
608K
in Germany
Gender
67.4%♀
32.6% male
Age
33.7
average years
Country rank
#9987
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewellery store fans

67.4% are female, 32.6% are male, average age 33.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Jewellery store audience in Germany
MetricValue
Female67.4%
Male32.6%
Average age33.7
Estimated audience size608,439
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Jewellery store audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Jewellery store audience comes from Germany.

Worldwide audience distribution share by country for Jewellery store
CountryShare
India20.9%
United States17.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewellery store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jewellery store fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K3.09×
02Sachsen~80K2.56×
03Hessen~90K2.01×
04Hamburg~20K1.13×
05Bayern~100K1.08×
06Rheinland-Pfalz~30K0.95×
07Bremen~5K0.95×
08Brandenburg~20K0.88×
09Baden-Württemberg~70K0.85×
10Saarland~6K0.78×
11Mecklenburg-Vorpommern~9K0.74×
12Sachsen-Anhalt~10K0.68×
13Thüringen~10K0.68×
14Nordrhein-Westfalen~90K0.66×
15Schleswig-Holstein~10K0.62×
16Niedersachsen~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Jewellery store, Germany
0.51×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewellery store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewellery store audience
#·InterestCategoryAffinity×
01Indian JewelryFashion & Accessoires43.08×
02Caramel (film)Movies & TV41.00×
03Bloons TDGames40.61×
04Music of VietnamMusic & Radio29.79×
05WillysShopping27.17×
06Mido (footballer)Sports21.70×
07Stone Age (board game)Games17.52×
08women'secretFashion & Accessoires16.27×
09T.A.T.u.Music & Radio13.13×
10Andrew LincolnMovies & TV12.38×
11Bijou (jewellery)Fashion & Accessoires7.73×
12Gold-filled jewelryFashion & Accessoires7.68×
13QuartzFashion & Accessoires7.24×
14Secret EscapesTravel & Leisure3.95×
15Jewelry designFashion & Accessoires3.85×
16NecklaceFashion & Accessoires3.64×
17GemstoneFashion & Accessoires3.13×
18H&MShopping1.64×
19JewelryFashion & Accessoires1.62×
20Women's clothingFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewellery store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewellery store audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.81×
IndividualismJOY1.51×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewellery store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
SpiritualityBALANCE0.93×
Career OrientationPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jewellery store have in Germany?

Jewellery store has an estimated audience of 608,439 people in Germany, concentrated in Bayern and Hessen.

02

What is the gender split and age of Jewellery store fans?

67.4% of Jewellery store fans are female, 32.6% are male, with an average age of 33.7 years.

03

Which brands do Jewellery store fans like most?

Jewellery store fans show strongest brand affinity for Bloons TD (40.61×), Indian Jewelry (43.08×), and Mido (footballer) (21.7×) over the country average.

04

Where do Jewellery store fans live in Germany?

Jewellery store fans in Germany are most concentrated in Bayern (reach ~100K), Hessen (reach ~90K), and Nordrhein-Westfalen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jewellery store fans also like?

Beyond Jewellery store itself, the audience over-indexes on Indian Jewelry (43.08×), Mido (footballer) (21.7×), Caramel (film) (41×), and Quartz (7.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jewellery store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jewellery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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