Jewellery store Audience in Germany
Jewellery store has an estimated audience of 608,439 people in Germany. 67.4% are female, 32.6% are male, average age 33.7. Top regions: Bayern, Hessen, Berlin. Top brand affinities: Bloons TD, Indian Jewelry, Mido (footballer), Caramel (film), Quartz.
The average Jewellery store fan in Germany is 33.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Berlin. Top brand affinities include Bloons TD, Indian Jewelry, Mido (footballer), with strongest over-indexing on Bloons TD (40.61× the country average). Demographically, the Jewellery store audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Jewellery store fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 33.7 |
| Estimated audience size | 608,439 |
Audience persona
The typical Jewellery store fan in Germany is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Bloons TD.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 107,421 | 1.1× |
| Hessen | 92,893 | 2× |
| Berlin | 90,795 | 3.34× |
| Nordrhein-Westfalen | 86,905 | 0.65× |
| Sachsen | 78,154 | 2.62× |
| Baden-Württemberg | 67,592 | 0.81× |
| Rheinland-Pfalz | 28,329 | 0.93× |
| Niedersachsen | 25,932 | 0.44× |
| Brandenburg | 16,257 | 0.86× |
| Hamburg | 15,707 | 1.14× |
| Schleswig-Holstein | 10,495 | 0.48× |
| Sachsen-Anhalt | 6,999 | 0.44× |
| Thüringen | 6,508 | 0.42× |
| Bremen | 4,364 | 0.84× |
| Mecklenburg-Vorpommern | 3,228 | 0.28× |
| Saarland | 2,886 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bloons TD | 40.61× | Games |
| Indian Jewelry | 43.08× | Fashion & Accessoires |
| Mido (footballer) | 21.7× | Sports |
| Caramel (film) | 41× | Movies & TV |
| Quartz | 7.24× | Fashion & Accessoires |
| Stone Age (board game) | 17.52× | Games |
| H&M | 1.64× | Shopping |
| Necklace | 3.64× | Fashion & Accessoires |
| Secret Escapes | 3.95× | Travel & Leisure |
| Jewelry | 1.62× | Fashion & Accessoires |
| women'secret | 16.27× | Fashion & Accessoires |
| T.A.T.u. | 13.13× | Music & Radio |
| Gemstone | 3.13× | Fashion & Accessoires |
| Bijou (jewellery) | 7.73× | Fashion & Accessoires |
| Andrew Lincoln | 12.38× | Movies & TV |
| Jewelry design | 3.85× | Fashion & Accessoires |
| Women's clothing | 1.55× | Fashion & Accessoires |
| Gold-filled jewelry | 7.68× | Fashion & Accessoires |
| Music of Vietnam | 29.79× | Music & Radio |
| Willys | 27.17× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.17 |
| Individualism | JOY | 2.06 |
| Design Affinity | PREMIUM | 2.02 |
| Sustainability | BALANCE | 1.84 |
| Sports Activity | POWER | 1.76 |
| DIY Mentality | THRILL | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 20.9% |
| United States | 17.8% |
| Japan | 4.7% |
See Jewellery store audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Jewellery store have in Germany?
Jewellery store has an estimated audience of 608,439 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Jewellery store fans?
67.4% of Jewellery store fans are female, 32.6% are male, with an average age of 33.7 years.
Which brands do Jewellery store fans like most?
Jewellery store fans show strongest brand affinity for Bloons TD (40.61×), Indian Jewelry (43.08×), and Mido (footballer) (21.7×) over the country average.
Where do Jewellery store fans live in Germany?
Jewellery store fans in Germany are most concentrated in Bayern (reach 107,421), Hessen (reach 92,893), and Berlin (reach 90,795). These three regions account for the largest share of the active audience.
What other brands do Jewellery store fans also like?
Beyond Jewellery store itself, the audience over-indexes on Indian Jewelry (43.08×), Mido (footballer) (21.7×), Caramel (film) (41×), and Quartz (7.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jewellery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.