Bijou (jewellery) Audience in Germany
Bijou (jewellery) has an estimated audience of 644,616 people in Germany. 74.8% are female, 25.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Progressive rock, Gil Ofarim, Hachis Parmentier, Information sensitivity.
The average Bijou (jewellery) fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Progressive rock, Gil Ofarim, with strongest over-indexing on Mothercare (5.75× the country average). Demographically, the Bijou (jewellery) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bijou (jewellery) fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 39.6 |
| Estimated audience size | 644,616 |
Audience persona
The typical Bijou (jewellery) fan in Germany is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,400 | 1.37× |
| Bayern | 101,216 | 0.98× |
| Baden-Württemberg | 87,554 | 1× |
| Niedersachsen | 66,021 | 1.05× |
| Hessen | 51,271 | 1.04× |
| Berlin | 39,484 | 1.37× |
| Rheinland-Pfalz | 29,798 | 0.92× |
| Sachsen | 28,908 | 0.91× |
| Schleswig-Holstein | 26,091 | 1.13× |
| Hamburg | 18,963 | 1.3× |
| Brandenburg | 16,792 | 0.84× |
| Sachsen-Anhalt | 11,971 | 0.72× |
| Thüringen | 11,694 | 0.71× |
| Mecklenburg-Vorpommern | 8,383 | 0.68× |
| Saarland | 7,260 | 0.92× |
| Bremen | 5,913 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.75× | Kids & Family |
| Progressive rock | 2.77× | Music & Radio |
| Gil Ofarim | 2.21× | Music & Radio |
| Hachis Parmentier | 20.19× | Food & Beverages |
| Information sensitivity | 6.82× | Technology & Electronics |
| Škoda Kodiaq | 2.22× | Cars & Mobility |
| Collectable | 1.6× | Kids & Family |
| Home Delivery | 2.62× | Food & Beverages |
| Natural rubber | 1.99× | Cars & Mobility |
| Commercial mortgage | 1.54× | Business & Career |
| The Hunt (2012 film) | 3.12× | Movies & TV |
| Nationality | 2× | Politics & Society |
| Homesteading | 4.2× | Home & Garden |
| Höxter | 6.26× | Travel & Leisure |
| Women's empowerment | 2.39× | Politics & Society |
| MS Mode | 4.44× | Fashion & Accessoires |
| Picnic | 2.21× | Kids & Family |
| Cynthia Erivo | 2.45× | Movies & TV |
| Jaguar F-Pace | 3.55× | Cars & Mobility |
| Carrie (novel) | 3.05× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.85 |
| Convenience Orientation | PREMIUM | 1.69 |
| Sustainability | BALANCE | 1.52 |
| Individualism | JOY | 1.51 |
| Creativity | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 23.8% |
| Italy | 9.6% |
| Spain | 5.0% |
See Bijou (jewellery) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bijou (jewellery) have in Germany?
Bijou (jewellery) has an estimated audience of 644,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bijou (jewellery) fans?
74.8% of Bijou (jewellery) fans are female, 25.2% are male, with an average age of 39.6 years.
Which brands do Bijou (jewellery) fans like most?
Bijou (jewellery) fans show strongest brand affinity for Mothercare (5.75×), Progressive rock (2.77×), and Gil Ofarim (2.21×) over the country average.
Where do Bijou (jewellery) fans live in Germany?
Bijou (jewellery) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,400), Bayern (reach 101,216), and Baden-Württemberg (reach 87,554). These three regions account for the largest share of the active audience.
What other brands do Bijou (jewellery) fans also like?
Beyond Bijou (jewellery) itself, the audience over-indexes on Progressive rock (2.77×), Gil Ofarim (2.21×), Hachis Parmentier (20.19×), and Information sensitivity (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bijou (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.