Rascasse Audience Intelligence

Bijou (jewellery) Audience in Germany

A data profile of the people who buy, follow and care about Bijou (jewellery) in Germany — modelled from more than twelve digital signal sources. Bijou (jewellery) has an estimated audience of 644,616 people in Germany.

#4053among Topic in Germany#483in Fashion & Accessoires

The average Bijou (jewellery) fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CFR Cluj, Allegro (auction website), Nail salon, with strongest over-indexing on CFR Cluj (77.31× the country average).

Demographically, the Bijou (jewellery) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bijou (jewellery) fan in Germany is more female, around 39.6 years old, with strong Mindfulness tendencies and a notable affinity for CFR Cluj.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bijou (jewellery) profile in Germany.

Audience size
645K
in Germany
Gender
74.8%♀
25.2% male
Age
39.6
average years
Country rank
#9507
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bijou (jewellery) fans

74.8% are female, 25.2% are male, average age 39.6.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Bijou (jewellery) audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age39.6
Estimated audience size644,616
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Bijou (jewellery) audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Bijou (jewellery) audience comes from Germany.

Worldwide audience distribution share by country for Bijou (jewellery)
CountryShare
France23.8%
Italy9.6%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bijou (jewellery) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bijou (jewellery) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.45×
02Berlin~40K1.27×
03Hamburg~20K1.27×
04Schleswig-Holstein~30K1.11×
05Bremen~6K1.07×
06Hessen~50K1.03×
07Niedersachsen~60K1.02×
08Baden-Württemberg~90K0.99×
09Saarland~8K0.97×
10Bayern~100K0.95×
11Rheinland-Pfalz~30K0.94×
12Sachsen~30K0.92×
13Brandenburg~20K0.87×
14Thüringen~10K0.80×
15Mecklenburg-Vorpommern~10K0.80×
16Sachsen-Anhalt~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Bijou (jewellery), Germany
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bijou (jewellery) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bijou (jewellery) audience
#·InterestCategoryAffinity×
01CFR ClujSports77.31×
02Social DistortionMusic & Radio21.23×
03Christopher WalkenMovies & TV20.00×
04Celebrity FashionFashion & Accessoires19.67×
05Allegro (auction website)Shopping11.60×
06Everton F.C.Sports9.38×
07Nail salonBeauty & Wellness8.07×
08La Roche-PosayBeauty & Wellness6.79×
09Ligue 1Sports6.25×
10Artificial nailsBeauty & Wellness6.09×
11ManicureBeauty & Wellness4.35×
12Charlotte TilburyBeauty & Wellness4.35×
13Vegetable GardeningFood & Beverages4.18×
14Unique GiftsShopping3.58×
15SwarovskiFashion & Accessoires3.26×
16Google NewsNews2.95×
17EyelashBeauty & Wellness2.89×
18HugendubelShopping2.31×
19HermèsFashion & Accessoires2.04×
20RyanairTravel & Leisure1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bijou (jewellery) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bijou (jewellery) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.27×
Convenience OrientationPREMIUM2.02×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bijou (jewellery) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
DIY MentalityTHRILL0.77×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bijou (jewellery) have in Germany?

Bijou (jewellery) has an estimated audience of 644,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bijou (jewellery) fans?

74.8% of Bijou (jewellery) fans are female, 25.2% are male, with an average age of 39.6 years.

03

Which brands do Bijou (jewellery) fans like most?

Bijou (jewellery) fans show strongest brand affinity for CFR Cluj (77.31×), Allegro (auction website) (11.6×), and Nail salon (8.07×) over the country average.

04

Where do Bijou (jewellery) fans live in Germany?

Bijou (jewellery) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bijou (jewellery) fans also like?

Beyond Bijou (jewellery) itself, the audience over-indexes on Allegro (auction website) (11.6×), Nail salon (8.07×), Christopher Walken (20×), and Artificial nails (6.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Bijou (jewellery) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bijou (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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