Rascasse Audience Intelligence

Bijou (jewellery) Audience in United States

A data profile of the people who buy, follow and care about Bijou (jewellery) in United States — modelled from more than twelve digital signal sources. Bijou (jewellery) has an estimated audience of 1,321,794 people in United States.

#7738among Topic in United States#833in Fashion & Accessoires

The average Bijou (jewellery) fan in United States is 38.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, Massachusetts.

Top brand affinities include Oysho, Web server, Tropic Thunder, with strongest over-indexing on Oysho (37.45× the country average).

Demographically, the Bijou (jewellery) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bijou (jewellery) fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Oysho.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bijou (jewellery) profile in United States.

Audience size
1.3M
in United States
Gender
69.1%♀
30.9% male
Age
38.5
average years
Country rank
#19475
Topic in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bijou (jewellery) fans

69.1% are female, 30.9% are male, average age 38.5.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Bijou (jewellery) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age38.5
Estimated audience size1,321,794
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Bijou (jewellery) audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Bijou (jewellery) audience comes from United States.

Worldwide audience distribution share by country for Bijou (jewellery)
CountryShare
France23.8%
Italy9.6%
Spain5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bijou (jewellery) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bijou (jewellery) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K10.68×
02Massachusetts~100K4.67×
03New York~200K2.78×
04Montana~10K2.60×
05Tennessee~40K1.51×
06Iowa~20K1.49×
07Texas~100K1.20×
08Louisiana~20K1.17×
09Washington~30K1.16×
10New Hampshire~6K1.07×
11Oregon~20K1.04×
12Rhode Island~4K1.01×
13Hawaii~6K1.00×
14Colorado~20K0.95×
15Connecticut~10K0.88×
16Maine~4K0.88×
17Washington, District of Columbia~3K0.82×
18Alaska~2K0.79×
19Kansas~8K0.77×
20California~100K0.71×
21North Dakota~2K0.71×
22South Dakota~2K0.70×
23New Jersey~20K0.69×
24Virginia~20K0.68×
25Arizona~20K0.65×
26Delaware~2K0.65×
27Nevada~8K0.64×
28Idaho~4K0.63×
29Missouri~10K0.61×
30Alabama~10K0.61×
31West Virginia~4K0.61×
32Michigan~20K0.60×
33Minnesota~10K0.60×
34New Mexico~4K0.60×
35Utah~7K0.59×
36Nebraska~4K0.59×
37Maryland~10K0.57×
38Illinois~20K0.55×
39South Carolina~10K0.55×
40Mississippi~6K0.55×
41Arkansas~6K0.55×
42Wisconsin~10K0.54×
43Florida~50K0.53×
44Oklahoma~7K0.51×
45Pennsylvania~20K0.50×
46North Carolina~20K0.50×
47Kentucky~8K0.50×
48Ohio~20K0.49×
49Indiana~10K0.49×
50Georgia~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Bijou (jewellery), United States
0.48×1.00×10.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bijou (jewellery) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bijou (jewellery) audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires37.45×
02King Arthur: Legend of the SwordMovies & TV32.37×
03Tropic ThunderMovies & TV17.35×
04Gold-filled jewelryFashion & Accessoires13.93×
05Web serverTechnology & Electronics8.05×
06San Diego PadresSports7.94×
07Milwaukee BrewersSports5.42×
08Google NewsNews4.45×
09Diaper bagKids & Family4.19×
10Discount storesShopping4.17×
11Renewable energyBusiness & Career3.68×
12FedExBusiness & Career3.45×
13Detroit TigersSports3.45×
14Planet FitnessSports3.02×
15Shopping mallsShopping3.00×
16Las VegasTravel & Leisure2.69×
17Mortgage loansBusiness & Career2.68×
18Pizza HutFood & Beverages2.25×
19PinterestInternet & Social Media2.21×
20FurnitureHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bijou (jewellery) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bijou (jewellery) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.51×
Convenience OrientationPREMIUM1.87×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bijou (jewellery) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.73×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bijou (jewellery) have in United States?

Bijou (jewellery) has an estimated audience of 1,321,794 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Bijou (jewellery) fans?

69.1% of Bijou (jewellery) fans are female, 30.9% are male, with an average age of 38.5 years.

03

Which brands do Bijou (jewellery) fans like most?

Bijou (jewellery) fans show strongest brand affinity for Oysho (37.45×), Web server (8.05×), and Tropic Thunder (17.35×) over the country average.

04

Where do Bijou (jewellery) fans live in United States?

Bijou (jewellery) fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~100K), and Massachusetts (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bijou (jewellery) fans also like?

Beyond Bijou (jewellery) itself, the audience over-indexes on Web server (8.05×), Tropic Thunder (17.35×), King Arthur: Legend of the Sword (32.37×), and Discount stores (4.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bijou (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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