Bijou (jewellery) Audience in United States

Bijou (jewellery) logo

Bijou (jewellery) has an estimated audience of 1,321,794 people in United States. 69.1% are female, 30.9% are male, average age 38.5. Top regions: New York, Massachusetts, California. Top brand affinities: UK garage, Nationality, Historic site, Information sensitivity, Product design.

The average Bijou (jewellery) fan in United States is 38.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, California. Top brand affinities include UK garage, Nationality, Historic site, with strongest over-indexing on UK garage (20.36× the country average). Demographically, the Bijou (jewellery) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bijou (jewellery) fans

Demographic split for Bijou (jewellery) audience in United States
MetricValue
Female69.1%
Male30.9%
Average age38.5
Estimated audience size1,321,794

Audience persona

The typical Bijou (jewellery) fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Bijou (jewellery) in United States
RegionReachAffinity
New York221,5633×
Massachusetts135,7415.21×
California110,4070.76×
Texas60,1530.53×
Florida50,5530.56×
Tennessee43,1741.63×
Washington33,0871.25×
Illinois26,5470.6×
New Jersey24,9400.74×
Virginia23,8640.74×
Pennsylvania23,1830.52×
Michigan21,7670.63×
Colorado21,3251.02×
Vermont20,8718.99×
Louisiana20,7471.22×
North Carolina20,4330.51×
Georgia20,1730.5×
Ohio20,1690.5×
Arizona17,6900.66×
Oregon16,5501.09×
Iowa14,1191.3×
Missouri12,8210.6×
Maryland12,7220.56×
Connecticut12,2250.92×
Minnesota11,2380.59×
Indiana10,9660.45×
South Carolina10,5970.53×
Alabama10,5020.57×
Wisconsin10,2470.52×
Montana8,5522.33×
Kansas8,1020.78×
Nevada7,6820.6×
Utah6,7190.57×
Kentucky6,6720.4×
Oklahoma5,7690.39×
New Hampshire5,7211.1×
Hawaii5,6991×
Arkansas4,4320.41×
Rhode Island4,3851.04×
Maine4,0950.86×
Mississippi3,8770.36×
Washington, District of Columbia3,2650.82×
Idaho3,1880.48×
New Mexico3,0830.47×
Nebraska2,7400.41×
West Virginia2,0880.34×
Alaska1,6560.59×
Delaware1,5660.43×
Wyoming1,0020.51×
South Dakota9350.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bijou (jewellery) audience
BrandAffinityCategory
UK garage20.36×Music & Radio
Nationality7×Politics & Society
Historic site11.39×Arts & Culture
Information sensitivity19.62×Technology & Electronics
Product design4.3×Business & Career
Kendra Scott4.16×Fashion & Accessoires
Home equity2.39×Home & Garden
Fairy godmother8.46×Literature
TV Fanatic12×Movies & TV
Vocal harmony5.1×Music & Radio
Mathcore8.94×Music & Radio
Stamp collecting5.2×Home & Garden
Jesse Plemons3.77×Movies & TV
Nebraska Cornhuskers football3.82×Sports
Goop5.22×Internet & Social Media
Jaws4.91×Movies & TV
Harlow10.29×Travel & Leisure
La Opinión5.95×News
JDSU2.53×Business & Career
Hipster7.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bijou (jewellery) audience
TraitClusterScore
Pet OwnershipJOY1.66
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.57
MindfulnessBALANCE1.47
TravellingTHRILL1.46
Price SensitivityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Bijou (jewellery)
CountryShare
France23.8%
Italy9.6%
Spain5.0%

See Bijou (jewellery) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bijou (jewellery) have in United States?

Bijou (jewellery) has an estimated audience of 1,321,794 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of Bijou (jewellery) fans?

69.1% of Bijou (jewellery) fans are female, 30.9% are male, with an average age of 38.5 years.

Which brands do Bijou (jewellery) fans like most?

Bijou (jewellery) fans show strongest brand affinity for UK garage (20.36×), Nationality (7×), and Historic site (11.39×) over the country average.

Where do Bijou (jewellery) fans live in United States?

Bijou (jewellery) fans in United States are most concentrated in New York (reach 221,563), Massachusetts (reach 135,741), and California (reach 110,407). These three regions account for the largest share of the active audience.

What other brands do Bijou (jewellery) fans also like?

Beyond Bijou (jewellery) itself, the audience over-indexes on Nationality (7×), Historic site (11.39×), Information sensitivity (19.62×), and Product design (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bijou (jewellery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.