King Arthur: Legend of the Sword Audience in United States
King Arthur: Legend of the Sword has an estimated audience of 629,954 people in United States. 43.5% are female, 56.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Famke Janssen, Clash of the Titans (2010 film), Fist of the North Star, Black Sails (TV series), Liam Cunningham.
The average King Arthur: Legend of the Sword fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Famke Janssen, Clash of the Titans (2010 film), Fist of the North Star, with strongest over-indexing on Famke Janssen (145.17× the country average). Demographically, the King Arthur: Legend of the Sword audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of King Arthur: Legend of the Sword fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 42.7 |
| Estimated audience size | 629,954 |
Audience persona
The typical King Arthur: Legend of the Sword fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Famke Janssen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 61,139 | 0.88× |
| Texas | 60,173 | 1.11× |
| Florida | 38,174 | 0.9× |
| New York | 25,951 | 0.74× |
| North Carolina | 18,663 | 0.98× |
| Georgia | 18,469 | 0.95× |
| Ohio | 17,938 | 0.92× |
| Pennsylvania | 17,236 | 0.81× |
| Illinois | 17,208 | 0.82× |
| Michigan | 16,865 | 1.02× |
| Washington | 13,851 | 1.1× |
| Arizona | 13,841 | 1.08× |
| Virginia | 13,509 | 0.88× |
| Tennessee | 13,155 | 1.04× |
| Colorado | 11,264 | 1.13× |
| Missouri | 11,192 | 1.1× |
| Indiana | 10,948 | 0.95× |
| New Jersey | 10,664 | 0.67× |
| Massachusetts | 9,181 | 0.74× |
| Oklahoma | 9,102 | 1.3× |
| South Carolina | 8,932 | 0.94× |
| Wisconsin | 8,924 | 0.94× |
| Utah | 8,826 | 1.56× |
| Alabama | 8,519 | 0.97× |
| Maryland | 8,411 | 0.78× |
| Kentucky | 8,318 | 1.05× |
| Minnesota | 8,165 | 0.9× |
| Oregon | 8,079 | 1.12× |
| Louisiana | 7,930 | 0.98× |
| Arkansas | 5,749 | 1.11× |
| Kansas | 5,580 | 1.12× |
| Nevada | 5,494 | 0.9× |
| Connecticut | 5,042 | 0.8× |
| Mississippi | 4,969 | 0.96× |
| Idaho | 4,938 | 1.56× |
| Iowa | 4,907 | 0.95× |
| New Mexico | 3,617 | 1.15× |
| Nebraska | 3,248 | 1.03× |
| Hawaii | 3,038 | 1.12× |
| West Virginia | 2,871 | 0.98× |
| Montana | 2,392 | 1.37× |
| New Hampshire | 2,274 | 0.92× |
| Maine | 2,142 | 0.95× |
| Alaska | 2,052 | 1.52× |
| Rhode Island | 1,547 | 0.77× |
| South Dakota | 1,504 | 1.03× |
| North Dakota | 1,283 | 0.99× |
| Delaware | 1,234 | 0.71× |
| Wyoming | 1,213 | 1.3× |
| Washington, District of Columbia | 1,141 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Famke Janssen | 145.17× | Fashion & Accessoires |
| Clash of the Titans (2010 film) | 155.35× | Movies & TV |
| Fist of the North Star | 280.34× | Literature |
| Black Sails (TV series) | 160.22× | Movies & TV |
| Liam Cunningham | 166.48× | Music & Radio |
| Howl's Moving Castle (film) | 89.11× | Movies & TV |
| Sungkyunkwan University | 221.78× | Business & Career |
| Birds & Blooms Magazine | 87.83× | Home & Garden |
| August Rush | 82.23× | Music & Radio |
| Aeropostale | 20× | Shopping |
| Cooper–Hewitt, Smithsonian Design Museum | 127.27× | Arts & Culture |
| Vikings (TV series) | 13.37× | Movies & TV |
| A Knight of the Seven Kingdoms | 11.36× | Movies & TV |
| Now You See Me (film) | 20× | Movies & TV |
| Tsinghua University | 162.04× | Business & Career |
| Warby Parker | 20× | Fashion & Accessoires |
| Activity tracker | 20× | Technology & Electronics |
| Rio Mare | 346.97× | Food & Beverages |
| The Witcher | 16.91× | Games |
| Rubin Museum of Art | 104.13× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Extroversion | THRILL | 1.52 |
| Spirituality | BALANCE | 1.48 |
| Individualism | JOY | 1.48 |
| Convenience Orientation | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.7% |
| United States | 14.6% |
| Australia | 10.1% |
See King Arthur: Legend of the Sword audiences in other countries
- King Arthur: Legend of the Sword — Germany
- King Arthur: Legend of the Sword — United Kingdom
- King Arthur: Legend of the Sword — France
- King Arthur: Legend of the Sword — Italy
- King Arthur: Legend of the Sword — Spain
- King Arthur: Legend of the Sword — Brazil
- King Arthur: Legend of the Sword — Japan
- King Arthur: Legend of the Sword — South Korea
- King Arthur: Legend of the Sword — India
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Frequently asked questions
How many fans does King Arthur: Legend of the Sword have in United States?
King Arthur: Legend of the Sword has an estimated audience of 629,954 people in United States, concentrated in California and Texas.
What is the gender split and age of King Arthur: Legend of the Sword fans?
43.5% of King Arthur: Legend of the Sword fans are female, 56.5% are male, with an average age of 42.7 years.
Which brands do King Arthur: Legend of the Sword fans like most?
King Arthur: Legend of the Sword fans show strongest brand affinity for Famke Janssen (145.17×), Clash of the Titans (2010 film) (155.35×), and Fist of the North Star (280.34×) over the country average.
Where do King Arthur: Legend of the Sword fans live in United States?
King Arthur: Legend of the Sword fans in United States are most concentrated in California (reach 61,139), Texas (reach 60,173), and Florida (reach 38,174). These three regions account for the largest share of the active audience.
What other brands do King Arthur: Legend of the Sword fans also like?
Beyond King Arthur: Legend of the Sword itself, the audience over-indexes on Clash of the Titans (2010 film) (155.35×), Fist of the North Star (280.34×), Black Sails (TV series) (160.22×), and Liam Cunningham (166.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for King Arthur: Legend of the Sword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.