Rascasse Audience Intelligence

King Arthur: Legend of the Sword Audience in United States

A data profile of the people who buy, follow and care about King Arthur: Legend of the Sword in United States — modelled from more than twelve digital signal sources. King Arthur: Legend of the Sword has an estimated audience of 729,142 people in United States.

#2436among Movie / TV Show / Series in United States#5413in Movies & TV

The average King Arthur: Legend of the Sword fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Famke Janssen, Fist of the North Star, Black Sails (TV series), with strongest over-indexing on Famke Janssen (145.17× the country average).

Demographically, the King Arthur: Legend of the Sword audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King Arthur: Legend of the Sword fan in United States is more male, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Famke Janssen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King Arthur: Legend of the Sword profile in United States.

Audience size
729K
in United States
Gender
43.5%♀
56.5% male
Age
42.7
average years
Country rank
#29161
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King Arthur: Legend of the Sword viewers

43.5% are female, 56.5% are male, average age 42.7.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for King Arthur: Legend of the Sword audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.7
Estimated audience size729,142
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the King Arthur: Legend of the Sword audience in United States
Age bracketShare%
16-199%
20-2919%
30-3921%
40-4928%
50+24%
Fig. 04

Worldwide distribution

16.1%

of the worldwide King Arthur: Legend of the Sword audience comes from United States.

Worldwide audience distribution share by country for King Arthur: Legend of the Sword
CountryShare
India16.2%
United States16.1%
Australia9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King Arthur: Legend of the Sword audience in United States is strongest.

Fig. 05

Top regions by affinity

King Arthur: Legend of the Sword fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~5K1.52×
02Alaska~2K1.36×
03Utah~8K1.35×
04Montana~2K1.31×
05Oklahoma~9K1.22×
06Arkansas~6K1.22×
07South Dakota~2K1.14×
08New Mexico~4K1.11×
09Mississippi~6K1.10×
10Kansas~5K1.10×
11Kentucky~9K1.09×
12Tennessee~10K1.07×
13West Virginia~3K1.07×
14Vermont~1K1.06×
15Missouri~10K1.05×
16North Dakota~1K1.05×
17Washington~10K1.04×
18Oregon~8K1.04×
19Colorado~10K1.03×
20Alabama~9K1.03×
21Nebraska~3K1.02×
22Louisiana~8K1.01×
23Texas~50K0.99×
24New Hampshire~2K0.99×
25Arizona~10K0.98×
26Hawaii~3K0.98×
27Maine~2K0.98×
28Iowa~5K0.96×
29Indiana~10K0.95×
30Wisconsin~9K0.93×
31South Carolina~9K0.93×
32North Carolina~20K0.92×
33Michigan~20K0.92×
34Georgia~20K0.91×
35Virginia~10K0.91×
36Ohio~20K0.89×
37Nevada~5K0.89×
38Minnesota~8K0.88×
39California~60K0.86×
40Pennsylvania~20K0.86×
41Delaware~1K0.86×
42Florida~40K0.84×
43Connecticut~5K0.84×
44Rhode Island~2K0.82×
45Illinois~20K0.79×
46Maryland~8K0.77×
47Massachusetts~9K0.74×
48New York~30K0.73×
49New Jersey~10K0.71×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — King Arthur: Legend of the Sword, United States
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King Arthur: Legend of the Sword audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King Arthur: Legend of the Sword audience
#·InterestCategoryAffinity×
01Rio MareFood & Beverages346.97×
02Fist of the North StarLiterature280.34×
03Sungkyunkwan UniversityBusiness & Career221.78×
04Liam CunninghamMusic & Radio166.48×
05Tsinghua UniversityBusiness & Career162.04×
06Black Sails (TV series)Movies & TV160.22×
07Clash of the Titans (2010 film)Movies & TV155.35×
08Famke JanssenFashion & Accessoires145.17×
09Cooper–Hewitt, Smithsonian Design MuseumArts & Culture127.27×
10Howl's Moving Castle (film)Movies & TV89.11×
11Birds & Blooms MagazineHome & Garden87.83×
12August RushMusic & Radio82.23×
13AeropostaleShopping20.00×
14Activity trackerTechnology & Electronics20.00×
15Warby ParkerFashion & Accessoires20.00×
16Now You See Me (film)Movies & TV20.00×
17The Lord of the RingsMovies & TV17.36×
18The WitcherGames16.91×
19Vikings (TV series)Movies & TV13.37×
20A Knight of the Seven KingdomsMovies & TV11.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King Arthur: Legend of the Sword audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King Arthur: Legend of the Sword audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
ExtroversionTHRILL1.42×
Urban LifestyleOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King Arthur: Legend of the Sword audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King Arthur: Legend of the Sword have in United States?

King Arthur: Legend of the Sword has an estimated audience of 729,142 people in United States, concentrated in California and Texas.

02

What is the gender split and age of King Arthur: Legend of the Sword viewers?

43.5% of King Arthur: Legend of the Sword fans are female, 56.5% are male, with an average age of 42.7 years.

03

Which brands do King Arthur: Legend of the Sword fans like most?

King Arthur: Legend of the Sword fans show strongest brand affinity for Famke Janssen (145.17×), Fist of the North Star (280.34×), and Black Sails (TV series) (160.22×) over the country average.

04

Where do King Arthur: Legend of the Sword fans live in United States?

King Arthur: Legend of the Sword fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do King Arthur: Legend of the Sword fans also like?

Beyond King Arthur: Legend of the Sword itself, the audience over-indexes on Fist of the North Star (280.34×), Black Sails (TV series) (160.22×), Clash of the Titans (2010 film) (155.35×), and Howl's Moving Castle (film) (89.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for King Arthur: Legend of the Sword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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