A data profile of the people who buy, follow and care about August Rush in United States — modelled from more than twelve digital signal sources. August Rush has an estimated audience of 638,036 people in United States.
The average August Rush fan in United States is 37.1 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Freddie Highmore, Avan Jogia, Famke Janssen, with strongest over-indexing on Freddie Highmore (258.52× the country average).
Demographically, the August Rush audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical August Rush fan in United States is balanced, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Freddie Highmore.
The key figures that characterise the August Rush profile in United States.
52.9% are female, 47.1% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.1 |
| Estimated audience size | 638,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide August Rush audience comes from United States.
| Country | Share |
|---|---|
| United States | 38.7% |
| Mexico | 8.6% |
| United Kingdom | 7.7% |
Where the August Rush audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~8K | 1.49× | |
| 02 | Idaho | ~4K | 1.33× | |
| 03 | Montana | ~2K | 1.28× | |
| 04 | Arkansas | ~6K | 1.18× | |
| 05 | Oklahoma | ~8K | 1.17× | |
| 06 | Alaska | ~2K | 1.16× | |
| 07 | Missouri | ~10K | 1.15× | |
| 08 | South Dakota | ~2K | 1.12× | |
| 09 | Kansas | ~6K | 1.11× | |
| 10 | Oregon | ~8K | 1.10× | |
| 11 | New Mexico | ~3K | 1.10× | |
| 12 | Maine | ~2K | 1.08× | |
| 13 | Nebraska | ~3K | 1.05× | |
| 14 | Michigan | ~20K | 1.04× | |
| 15 | North Dakota | ~1K | 1.04× | |
| 16 | Indiana | ~10K | 1.03× | |
| 17 | Tennessee | ~10K | 1.02× | |
| 18 | Wisconsin | ~10K | 1.02× | |
| 19 | Minnesota | ~9K | 1.02× | |
| 20 | Kentucky | ~8K | 1.02× | |
| 21 | Mississippi | ~5K | 1.02× | |
| 22 | Colorado | ~10K | 1.00× | |
| 23 | Iowa | ~5K | 1.00× | |
| 24 | West Virginia | ~3K | 1.00× | |
| 25 | New Hampshire | ~3K | 1.00× | |
| 26 | Texas | ~50K | 0.99× | |
| 27 | Washington | ~10K | 0.99× | |
| 28 | Alabama | ~9K | 0.99× | |
| 29 | Louisiana | ~8K | 0.97× | |
| 30 | Vermont | ~1K | 0.97× | |
| 31 | South Carolina | ~9K | 0.96× | |
| 32 | Hawaii | ~3K | 0.95× | |
| 33 | Arizona | ~10K | 0.94× | |
| 34 | Ohio | ~20K | 0.92× | |
| 35 | Rhode Island | ~2K | 0.92× | |
| 36 | North Carolina | ~20K | 0.91× | |
| 37 | Delaware | ~2K | 0.91× | |
| 38 | Florida | ~40K | 0.89× | |
| 39 | Pennsylvania | ~20K | 0.89× | |
| 40 | Illinois | ~20K | 0.87× | |
| 41 | Georgia | ~20K | 0.87× | |
| 42 | Connecticut | ~6K | 0.87× | |
| 43 | California | ~60K | 0.84× | |
| 44 | Nevada | ~5K | 0.84× | |
| 45 | Massachusetts | ~10K | 0.83× | |
| 46 | Virginia | ~10K | 0.82× | |
| 47 | New York | ~30K | 0.79× | |
| 48 | Maryland | ~9K | 0.79× | |
| 49 | New Jersey | ~10K | 0.77× | |
| 50 | Washington, District of Columbia | ~1K | 0.71× |
The strongest cross-interests of the August Rush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freddie Highmore | Movies & TV | 258.52× | ||
| 02 | Avan Jogia | Movies & TV | 136.40× | ||
| 03 | Bates Motel (TV series) | Movies & TV | 104.35× | ||
| 04 | Bride Wars | Movies & TV | 100.85× | ||
| 05 | King Arthur: Legend of the Sword | Movies & TV | 82.23× | ||
| 06 | Famke Janssen | Fashion & Accessoires | 80.07× | ||
| 07 | Sixteen Candles | Movies & TV | 77.77× | ||
| 08 | Madison Pettis | Movies & TV | 72.12× | ||
| 09 | Ross Lynch | Movies & TV | 70.25× | ||
| 10 | Zoey 101 | Movies & TV | 48.64× | ||
| 11 | Dove Cameron | Movies & TV | 36.51× | ||
| 12 | A Cinderella Story | Movies & TV | 32.42× | ||
| 13 | Christopher Meloni | Movies & TV | 30.21× | ||
| 14 | Tyler Posey | Movies & TV | 29.34× | ||
| 15 | OLED | Technology & Electronics | 27.45× | ||
| 16 | Dylan O'Brien | Movies & TV | 24.80× | ||
| 17 | Claire's | Fashion & Accessoires | 23.52× | ||
| 18 | Cameron Boyce | Movies & TV | 20.00× | ||
| 19 | Men's Wearhouse | Fashion & Accessoires | 17.60× | ||
| 20 | Sabrina Carpenter | Music & Radio | 15.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| DIY Mentality | THRILL | 0.72× | |
| Luxury Orientation | PREMIUM | 0.80× |
August Rush has an estimated audience of 638,036 people in United States, concentrated in California and Texas.
52.9% of August Rush fans are female, 47.1% are male, with an average age of 37.1 years.
August Rush fans show strongest brand affinity for Freddie Highmore (258.52×), Avan Jogia (136.4×), and Famke Janssen (80.07×) over the country average.
August Rush fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond August Rush itself, the audience over-indexes on Avan Jogia (136.4×), Famke Janssen (80.07×), Bates Motel (TV series) (104.35×), and Dylan O'Brien (24.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for August Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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