Rascasse Audience Intelligence

Men's Wearhouse Target Market in United States

A data profile of the people who buy, follow and care about Men's Wearhouse in United States — modelled from more than twelve digital signal sources. Men's Wearhouse has an estimated audience of 9,470,789 people in United States.

#390among Brand in United States#191in Fashion & Accessoires

The average Men's Wearhouse fan in United States is 40.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Avan Jogia, Nathan for You, Jerry Seinfeld, with strongest over-indexing on Avan Jogia (48.28× the country average).

Demographically, the Men's Wearhouse audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Men's Wearhouse fan in United States is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Avan Jogia.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Men's Wearhouse profile in United States.

Audience size
9.5M
in United States
Gender
23.8%♀
76.2% male
Age
40.2
average years
Country rank
#3774
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Men's Wearhouse

23.8% are female, 76.2% are male, average age 40.2.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Men's Wearhouse audience in United States
MetricValue
Female23.8%
Male76.2%
Average age40.2
Estimated audience size9,470,789
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Men's Wearhouse audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3919%
40-4918%
50+25%
Fig. 04

Worldwide distribution

94.9%

of the worldwide Men's Wearhouse audience comes from United States.

Worldwide audience distribution share by country for Men's Wearhouse
CountryShare
United States94.9%
China1.0%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's Wearhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Men's Wearhouse customers by region in United States
#RegionReachAffinity×
01Colorado~200K1.35×
02Illinois~400K1.29×
03Texas~1M1.28×
04Florida~900K1.27×
05Wisconsin~200K1.27×
06Maryland~200K1.21×
07South Carolina~200K1.21×
08Virginia~300K1.20×
09New Hampshire~50K1.19×
10Michigan~300K1.18×
11New Jersey~300K1.18×
12Connecticut~100K1.18×
13Minnesota~200K1.17×
14Washington~200K1.16×
15Nebraska~60K1.15×
16Pennsylvania~400K1.13×
17New York~600K1.12×
18Massachusetts~200K1.11×
19Georgia~300K1.10×
20Ohio~300K1.10×
21Tennessee~200K1.09×
22Indiana~200K1.07×
23Delaware~30K1.07×
24North Carolina~300K1.06×
25Arizona~200K1.05×
26Oregon~100K1.05×
27Kansas~90K1.05×
28Alabama~100K1.03×
29Washington, District of Columbia~30K1.03×
30Missouri~200K0.99×
31Louisiana~100K0.99×
32Iowa~80K0.98×
33Rhode Island~30K0.98×
34California~1M0.96×
35Nevada~100K0.96×
36Utah~90K0.93×
37Kentucky~100K0.89×
38Idaho~40K0.86×
39Maine~30K0.86×
40Oklahoma~100K0.85×
41South Dakota~20K0.84×
42North Dakota~20K0.82×
43Mississippi~70K0.80×
44Vermont~10K0.80×
45Arkansas~60K0.75×
46Alaska~20K0.72×
47Hawaii~30K0.71×
48New Mexico~30K0.62×
49Montana~10K0.51×
50West Virginia~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Men's Wearhouse, United States
0.49×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Men's Wearhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Men's Wearhouse audience
#·InterestCategoryAffinity×
01Nathan for YouMovies & TV62.10×
02Avan JogiaMovies & TV48.28×
03Touch of ModernFashion & Accessoires38.56×
04Remember Me (2010 film)Movies & TV20.62×
05Tyler PoseyMovies & TV20.21×
06Jerry SeinfeldMovies & TV18.38×
07SuitsupplyFashion & Accessoires17.09×
08Bauer HockeySports15.70×
09Emily OsmentMovies & TV14.39×
10Champs SportsSports12.54×
11Charli D’AmelioMovies & TV10.69×
12Stanley Cup playoffsSports8.81×
13FriendsMovies & TV7.83×
14Addison RaeMovies & TV7.43×
15Dylan O’BrienMovies & TV7.28×
16Chuck NorrisMovies & TV5.39×
17Dylan O'BrienMovies & TV5.26×
18Arby'sFood & Beverages5.25×
19Ice hockeySports3.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Men's Wearhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Men's Wearhouse audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.51×
PatriotismCONSERVATISM1.50×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Men's Wearhouse audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Men's Wearhouse's target market in United States?

Men's Wearhouse's target market in United States covers an estimated 9,470,789 people, concentrated in Texas and California.

02

What is the gender split and age of Men's Wearhouse customers?

23.8% of the Men's Wearhouse audience are female, 76.2% are male, with an average age of 40.2 years.

03

Which brands do Men's Wearhouse fans like most?

Men's Wearhouse fans show strongest brand affinity for Avan Jogia (48.28×), Nathan for You (62.1×), and Jerry Seinfeld (18.38×) over the country average.

04

Where do Men's Wearhouse fans live in United States?

Men's Wearhouse fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Men's Wearhouse fans also like?

Beyond Men's Wearhouse itself, the audience over-indexes on Nathan for You (62.1×), Jerry Seinfeld (18.38×), Touch of Modern (38.56×), and Emily Osment (14.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Men's Wearhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Men's Wearhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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