Rascasse Audience Intelligence

Charli D’Amelio Audience in United States

A data profile of the people who buy, follow and care about Charli D’Amelio in United States — modelled from more than twelve digital signal sources. Charli D’Amelio has an estimated audience of 2,591,862 people in United States.

#36among TV personality in United States#1916among Person in United States#1655in Movies & TV

The average Charli D’Amelio fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dylan O'Brien, Bibis Beauty Palace, Tyler Posey, with strongest over-indexing on Dylan O'Brien (52.45× the country average).

Demographically, the Charli D’Amelio audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charli D’Amelio fan in United States is more female, around 31.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dylan O'Brien.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charli D’Amelio profile in United States.

Audience size
2.6M
in United States
Gender
63.8%♀
36.2% male
Age
31.8
average years
Country rank
#11598
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charli D’Amelio fans

63.8% are female, 36.2% are male, average age 31.8.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Charli D’Amelio audience in United States
MetricValue
Female63.8%
Male36.2%
Average age31.8
Estimated audience size2,591,862
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Charli D’Amelio audience in United States
Age bracketShare%
16-1948%
20-2915%
30-3911%
40-4912%
50+14%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Charli D’Amelio audience comes from United States.

Worldwide audience distribution share by country for Charli D’Amelio
CountryShare
United States45.3%
United Kingdom6.3%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charli D’Amelio audience in United States is strongest.

Fig. 05

Top regions by affinity

Charli D’Amelio fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~7K1.51×
02Massachusetts~10K1.19×
03Utah~5K1.18×
04New York~30K1.13×
05West Virginia~3K1.13×
06New Jersey~10K1.12×
07Oklahoma~6K1.12×
08Pennsylvania~20K1.11×
09Washington~10K1.09×
10Indiana~10K1.08×
11Minnesota~8K1.08×
12Illinois~20K1.06×
13Kentucky~7K1.06×
14North Dakota~1K1.06×
15Texas~40K1.04×
16Ohio~20K1.04×
17New Hampshire~2K1.04×
18Iowa~4K1.03×
19South Dakota~1K1.03×
20Michigan~10K1.02×
21Oregon~6K1.02×
22California~50K1.01×
23North Carolina~10K1.00×
24Arizona~10K0.99×
25Tennessee~10K0.99×
26Missouri~8K0.99×
27Nebraska~2K0.99×
28Idaho~2K0.99×
29Kansas~4K0.98×
30Rhode Island~2K0.98×
31Alaska~1K0.98×
32Virginia~10K0.96×
33Wisconsin~7K0.96×
34Arkansas~4K0.96×
35Maine~2K0.96×
36Colorado~7K0.95×
37Alabama~6K0.94×
38Louisiana~6K0.94×
39Montana~1K0.93×
40Vermont<1K0.92×
41Georgia~10K0.90×
42Maryland~8K0.89×
43Hawaii~2K0.89×
44New Mexico~2K0.88×
45Delaware~1K0.88×
46South Carolina~6K0.87×
47Nevada~4K0.87×
48Florida~30K0.86×
49Mississippi~3K0.83×
50Washington, District of Columbia~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Charli D’Amelio, United States
0.81×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charli D’Amelio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charli D’Amelio audience
#·InterestCategoryAffinity×
01Bibis Beauty PalaceBeauty & Wellness5417.99×
02Tyler PoseyMovies & TV67.74×
03HitachiTechnology & Electronics53.95×
04Dylan O'BrienMovies & TV52.45×
05Four Points by SheratonTravel & Leisure27.74×
06Michael SheenMovies & TV24.87×
07Avan JogiaMovies & TV20.10×
08International educationBusiness & Career20.00×
09Claire'sFashion & Accessoires17.26×
10Eyes Wide ShutMovies & TV15.12×
11Michael FassbenderMovies & TV14.63×
12Emma RobertsMovies & TV13.74×
13Andrew GarfieldMovies & TV13.60×
14Sarah Michelle GellarMovies & TV13.02×
15Men's WearhouseFashion & Accessoires10.69×
16Kate BeckinsaleMovies & TV10.35×
17Channing TatumMovies & TV8.88×
18Sabrina CarpenterMusic & Radio7.11×
19ArrowMovies & TV6.83×
20TikTokInternet & Social Media4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charli D’Amelio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charli D’Amelio audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.69×
Convenience OrientationPREMIUM1.64×
MindfulnessBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charli D’Amelio audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
DIY MentalityTHRILL0.91×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charli D’Amelio have in United States?

Charli D’Amelio has an estimated audience of 2,591,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Charli D’Amelio fans?

63.8% of Charli D’Amelio fans are female, 36.2% are male, with an average age of 31.8 years.

03

Which brands do Charli D’Amelio fans like most?

Charli D’Amelio fans show strongest brand affinity for Dylan O'Brien (52.45×), Bibis Beauty Palace (5417.99×), and Tyler Posey (67.74×) over the country average.

04

Where do Charli D’Amelio fans live in United States?

Charli D’Amelio fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Charli D’Amelio fans also like?

Beyond Charli D’Amelio itself, the audience over-indexes on Bibis Beauty Palace (5417.99×), Tyler Posey (67.74×), Hitachi (53.95×), and TikTok (4.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charli D’Amelio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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