Sarah Michelle Gellar Audience in United States

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Sarah Michelle Gellar has an estimated audience of 4,535,646 people in United States. 66.9% are female, 33.1% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Cruel Intentions, Jon Hamm, Aaron Paul, Joseph Morgan (actor).

The average Sarah Michelle Gellar fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Cruel Intentions, Jon Hamm, with strongest over-indexing on Scooby-Doo (140.95× the country average). Demographically, the Sarah Michelle Gellar audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sarah Michelle Gellar fans

Demographic split for Sarah Michelle Gellar audience in United States
MetricValue
Female66.9%
Male33.1%
Average age36.9
Estimated audience size4,535,646

Audience persona

The typical Sarah Michelle Gellar fan in United States is more female, around 36.9 years old, with strong Tradition tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Sarah Michelle Gellar in United States
RegionReachAffinity
California509,8861.02×
Texas407,5861.05×
Florida287,5660.94×
New York252,4991×
Illinois165,0251.09×
Pennsylvania164,8011.08×
Ohio158,4591.13×
North Carolina136,6271×
Georgia133,3500.95×
Michigan125,7011.06×
New Jersey107,3080.93×
Virginia104,9120.95×
Tennessee104,7521.15×
Arizona100,6201.09×
Indiana94,9291.15×
Washington93,5531.03×
Massachusetts90,3271.01×
Missouri86,4311.18×
Colorado77,3051.08×
Maryland70,4680.9×
Wisconsin69,3761.02×
Kentucky68,3331.2×
South Carolina66,9880.98×
Alabama66,4981.05×
Minnesota66,4811.02×
Oklahoma59,9071.19×
Oregon57,4711.11×
Louisiana54,9870.94×
Nevada45,8811.05×
Connecticut44,7200.98×
Utah43,7481.08×
Arkansas41,5491.11×
Kansas38,0141.06×
Iowa37,3901×
Mississippi33,5780.9×
Idaho23,8351.05×
Nebraska22,5940.99×
West Virginia22,3881.06×
New Mexico21,7380.96×
New Hampshire17,8761×
Maine15,8450.98×
Hawaii14,6470.75×
Rhode Island13,8520.96×
Montana11,9710.95×
Delaware10,1370.81×
Washington, District of Columbia9,0880.67×
South Dakota8,7800.84×
North Dakota8,5250.91×
Alaska8,2560.85×
Vermont6,6900.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah Michelle Gellar audience
BrandAffinityCategory
Scooby-Doo140.95×Movies & TV
Cruel Intentions173.74×Movies & TV
Jon Hamm60.24×Movies & TV
Aaron Paul100.42×Movies & TV
Joseph Morgan (actor)153.95×Movies & TV
Rodrigo Santoro140.09×Movies & TV
Ringer (TV series)148.57×Movies & TV
White Chicks42.75×Movies & TV
Peacemaker9.9×Movies & TV
I Know What You Did Last Summer28.94×Movies & TV
Paul Wesley64.26×Movies & TV
Ian Somerhalder37.92×Movies & TV
Jensen Ackles25.82×Movies & TV
Caitriona Balfe44.23×Fashion & Accessoires
Lord of War64.8×Movies & TV
Resistance (series)20.76×Games
Rain Man47.84×Movies & TV
Nina Dobrev21.76×Movies & TV
Jared Padalecki25.35×Movies & TV
Dylan O'Brien17.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah Michelle Gellar audience
TraitClusterScore
TraditionCONSERVATISM1.39
Convenience OrientationPREMIUM1.34
ExtroversionTHRILL1.31
IndulgenceJOY1.29
Community OrientationOPEN1.26
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Sarah Michelle Gellar
CountryShare
United States38.4%
United Kingdom8.7%
Brazil5.4%

See Sarah Michelle Gellar audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sarah Michelle Gellar have in United States?

Sarah Michelle Gellar has an estimated audience of 4,535,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarah Michelle Gellar fans?

66.9% of Sarah Michelle Gellar fans are female, 33.1% are male, with an average age of 36.9 years.

Which brands do Sarah Michelle Gellar fans like most?

Sarah Michelle Gellar fans show strongest brand affinity for Scooby-Doo (140.95×), Cruel Intentions (173.74×), and Jon Hamm (60.24×) over the country average.

Where do Sarah Michelle Gellar fans live in United States?

Sarah Michelle Gellar fans in United States are most concentrated in California (reach 509,886), Texas (reach 407,586), and Florida (reach 287,566). These three regions account for the largest share of the active audience.

What other brands do Sarah Michelle Gellar fans also like?

Beyond Sarah Michelle Gellar itself, the audience over-indexes on Cruel Intentions (173.74×), Jon Hamm (60.24×), Aaron Paul (100.42×), and Joseph Morgan (actor) (153.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Michelle Gellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.