Rascasse Audience Intelligence

Sarah Michelle Gellar Audience in United States

A data profile of the people who buy, follow and care about Sarah Michelle Gellar in United States — modelled from more than twelve digital signal sources. Sarah Michelle Gellar has an estimated audience of 4,771,991 people in United States.

#272among Actor Actress or TV Star in United States#785among Person in United States#715in Movies & TV

The average Sarah Michelle Gellar fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Cruel Intentions, Jon Hamm, with strongest over-indexing on Scooby-Doo (140.95× the country average).

Demographically, the Sarah Michelle Gellar audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarah Michelle Gellar fan in United States is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Michelle Gellar profile in United States.

Audience size
4.8M
in United States
Gender
66.9%♀
33.1% male
Age
36.9
average years
Country rank
#6969
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Michelle Gellar fans

66.9% are female, 33.1% are male, average age 36.9.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Sarah Michelle Gellar audience in United States
MetricValue
Female66.9%
Male33.1%
Average age36.9
Estimated audience size4,771,991
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Sarah Michelle Gellar audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3925%
40-4920%
50+12%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Sarah Michelle Gellar audience comes from United States.

Worldwide audience distribution share by country for Sarah Michelle Gellar
CountryShare
United States39.9%
United Kingdom8.6%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Michelle Gellar audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarah Michelle Gellar fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K1.20×
02Missouri~80K1.16×
03Oklahoma~60K1.16×
04Tennessee~100K1.13×
05West Virginia~20K1.12×
06Arkansas~40K1.11×
07Ohio~200K1.10×
08Indiana~90K1.10×
09Oregon~60K1.07×
10Kansas~40K1.07×
11Idaho~20K1.07×
12Arizona~100K1.06×
13Utah~40K1.06×
14Colorado~80K1.05×
15Alabama~70K1.05×
16Pennsylvania~200K1.04×
17Illinois~200K1.04×
18Michigan~100K1.04×
19New Hampshire~20K1.03×
20Iowa~40K1.02×
21Washington~90K1.01×
22Nevada~40K1.01×
23Maine~20K1.01×
24Texas~400K1.00×
25Wisconsin~70K1.00×
26Minnesota~60K1.00×
27New Mexico~20K1.00×
28Nebraska~20K1.00×
29North Dakota~9K1.00×
30Montana~10K0.99×
31California~500K0.98×
32North Carolina~100K0.98×
33South Carolina~70K0.98×
34Connecticut~40K0.98×
35Massachusetts~90K0.97×
36Rhode Island~10K0.97×
37Louisiana~60K0.96×
38New York~200K0.95×
39Georgia~100K0.94×
40Virginia~100K0.94×
41Mississippi~40K0.94×
42Alaska~9K0.92×
43Florida~300K0.91×
44South Dakota~10K0.91×
45New Jersey~100K0.90×
46Vermont~7K0.90×
47Maryland~70K0.89×
48Delaware~10K0.86×
49Hawaii~10K0.76×
50Washington, District of Columbia~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Sarah Michelle Gellar, United States
0.69×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Michelle Gellar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Michelle Gellar audience
#·InterestCategoryAffinity×
01Cruel IntentionsMovies & TV173.74×
02Joseph Morgan (actor)Movies & TV153.95×
03Ringer (TV series)Movies & TV148.57×
04Scooby-DooMovies & TV140.95×
05Rodrigo SantoroMovies & TV140.09×
06Aaron PaulMovies & TV100.42×
07Lord of WarMovies & TV64.80×
08Paul WesleyMovies & TV64.26×
09Jon HammMovies & TV60.24×
10Angel (1999 TV series)Movies & TV56.18×
11Rain ManMovies & TV47.84×
12Caitriona BalfeFashion & Accessoires44.23×
13White ChicksMovies & TV42.75×
14Ian SomerhalderMovies & TV37.92×
15I Know What You Did Last SummerMovies & TV28.94×
16Jensen AcklesMovies & TV25.82×
17Jared PadaleckiMovies & TV25.35×
18Resistance (series)Games20.76×
19Dylan O'BrienMovies & TV17.80×
20PeacemakerMovies & TV9.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Michelle Gellar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Michelle Gellar audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
ExtroversionTHRILL1.60×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Michelle Gellar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE0.99×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Michelle Gellar have in United States?

Sarah Michelle Gellar has an estimated audience of 4,771,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarah Michelle Gellar fans?

66.9% of Sarah Michelle Gellar fans are female, 33.1% are male, with an average age of 36.9 years.

03

Which brands do Sarah Michelle Gellar fans like most?

Sarah Michelle Gellar fans show strongest brand affinity for Scooby-Doo (140.95×), Cruel Intentions (173.74×), and Jon Hamm (60.24×) over the country average.

04

Where do Sarah Michelle Gellar fans live in United States?

Sarah Michelle Gellar fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Michelle Gellar fans also like?

Beyond Sarah Michelle Gellar itself, the audience over-indexes on Cruel Intentions (173.74×), Jon Hamm (60.24×), Aaron Paul (100.42×), and Joseph Morgan (actor) (153.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Michelle Gellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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