I Know What You Did Last Summer Audience in United States

I Know What You Did Last Summer logo

I Know What You Did Last Summer has an estimated audience of 7,841,067 people in United States. 54.4% are female, 45.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Georgia Southern Eagles football, Grinch, Hemnet, Glossier.

The average I Know What You Did Last Summer fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Georgia Southern Eagles football, Grinch, with strongest over-indexing on Staycation (32.67× the country average). Demographically, the I Know What You Did Last Summer audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of I Know What You Did Last Summer fans

Demographic split for I Know What You Did Last Summer audience in United States
MetricValue
Female54.4%
Male45.6%
Average age42.5
Estimated audience size7,841,067

Audience persona

The typical I Know What You Did Last Summer fan in United States is balanced, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for I Know What You Did Last Summer in United States
RegionReachAffinity
California1,031,9021.2×
Texas766,2551.14×
Florida523,8160.99×
New York467,5651.07×
Illinois295,7531.13×
Pennsylvania294,2431.11×
North Carolina284,3471.21×
Ohio281,8341.17×
Georgia269,4061.12×
Michigan223,7291.09×
New Jersey205,8261.03×
Virginia190,8431×
Tennessee176,5211.12×
Indiana164,8871.15×
Massachusetts159,8901.04×
Arizona149,9300.94×
Washington143,6870.91×
Missouri140,7341.11×
Maryland135,2211×
South Carolina125,5431.06×
Kentucky120,0101.22×
Wisconsin118,8961.01×
Louisiana113,3871.12×
Colorado108,5260.88×
Alabama105,6520.96×
Minnesota102,6210.91×
Oklahoma101,5441.17×
Oregon89,0070.99×
Nevada81,6841.08×
Connecticut77,9880.99×
Arkansas69,8681.08×
Mississippi68,3181.06×
Utah67,7290.96×
Iowa61,9930.96×
Kansas60,7030.98×
West Virginia42,5781.17×
New Mexico39,7421.01×
Nebraska38,9250.99×
Idaho33,0100.84×
New Hampshire29,2790.95×
Maine27,4130.98×
Hawaii27,0950.8×
Rhode Island25,0281×
Delaware20,6020.95×
Washington, District of Columbia18,8260.8×
Montana17,5060.8×
South Dakota14,2330.79×
North Dakota13,7250.85×
Vermont10,8990.79×
Alaska10,6220.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for I Know What You Did Last Summer audience
BrandAffinityCategory
Staycation32.67×Home & Garden
Georgia Southern Eagles football57.46×Sports
Grinch9.99×Movies & TV
Hemnet26.04×Home & Garden
Glossier10.03×Beauty & Wellness
Grace Slick15.32×Music & Radio
Wok11.15×Food & Beverages
The Nice Guys13.45×Movies & TV
Dog breed1.91×Pets & Animals
Google Photos3.64×Technology & Electronics
Autlán36.92×Travel & Leisure
Goop6.79×Internet & Social Media
Elsword20×Games
Combat sport1.54×Sports
Historic site3.96×Arts & Culture
Abu Ishaq Al Heweny153.98×Politics & Society
headspace7.86×Health
Bank account1.98×Business & Career
Cryptic crossword12.14×Technology & Electronics
Personalised Gifts3.3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by I Know What You Did Last Summer audience
TraitClusterScore
ExtroversionTHRILL1.79
LGBTQ+ IdentityOPEN1.66
Social Media UsageJOY1.37
TraditionCONSERVATISM1.3
Urban LifestyleOPEN1.21
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for I Know What You Did Last Summer
CountryShare
United States58.7%
United Kingdom8.2%
Australia3.1%

See I Know What You Did Last Summer audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does I Know What You Did Last Summer have in United States?

I Know What You Did Last Summer has an estimated audience of 7,841,067 people in United States, concentrated in California and Texas.

What is the gender split and age of I Know What You Did Last Summer fans?

54.4% of I Know What You Did Last Summer fans are female, 45.6% are male, with an average age of 42.5 years.

Which brands do I Know What You Did Last Summer fans like most?

I Know What You Did Last Summer fans show strongest brand affinity for Staycation (32.67×), Georgia Southern Eagles football (57.46×), and Grinch (9.99×) over the country average.

Where do I Know What You Did Last Summer fans live in United States?

I Know What You Did Last Summer fans in United States are most concentrated in California (reach 1,031,902), Texas (reach 766,255), and Florida (reach 523,816). These three regions account for the largest share of the active audience.

What other brands do I Know What You Did Last Summer fans also like?

Beyond I Know What You Did Last Summer itself, the audience over-indexes on Georgia Southern Eagles football (57.46×), Grinch (9.99×), Hemnet (26.04×), and Glossier (10.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for I Know What You Did Last Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.