10 Cloverfield Lane Audience in United States
10 Cloverfield Lane has an estimated audience of 806,179 people in United States. 42.5% are female, 57.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2012 film), The Call (2013 film), Slither (2006 film), The Descent, SAIL Magazine.
The average 10 Cloverfield Lane fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2012 film), The Call (2013 film), Slither (2006 film), with strongest over-indexing on The Strangers (2012 film) (197.93× the country average). Demographically, the 10 Cloverfield Lane audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller
Demographics of 10 Cloverfield Lane fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 36.8 |
| Estimated audience size | 806,179 |
Audience persona
The typical 10 Cloverfield Lane fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Strangers (2012 film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,147 | 1.1× |
| Texas | 75,477 | 1.09× |
| Florida | 46,658 | 0.85× |
| New York | 43,181 | 0.96× |
| Illinois | 28,903 | 1.08× |
| Pennsylvania | 28,020 | 1.03× |
| Ohio | 26,568 | 1.07× |
| North Carolina | 24,141 | 1× |
| Georgia | 23,945 | 0.96× |
| Michigan | 21,481 | 1.02× |
| New Jersey | 19,309 | 0.94× |
| Virginia | 19,234 | 0.98× |
| Washington | 19,215 | 1.19× |
| Massachusetts | 16,632 | 1.05× |
| Tennessee | 16,304 | 1.01× |
| Indiana | 15,837 | 1.08× |
| Arizona | 15,304 | 0.93× |
| Colorado | 14,346 | 1.13× |
| Missouri | 14,269 | 1.1× |
| Maryland | 12,813 | 0.92× |
| Wisconsin | 12,261 | 1.01× |
| Minnesota | 11,699 | 1.01× |
| Oregon | 11,153 | 1.21× |
| South Carolina | 10,965 | 0.9× |
| Kentucky | 10,871 | 1.08× |
| Oklahoma | 10,425 | 1.16× |
| Louisiana | 10,025 | 0.96× |
| Utah | 9,630 | 1.33× |
| Alabama | 8,606 | 0.76× |
| Connecticut | 7,895 | 0.98× |
| Nevada | 7,576 | 0.97× |
| Arkansas | 6,993 | 1.05× |
| Kansas | 6,846 | 1.08× |
| Iowa | 6,148 | 0.93× |
| Mississippi | 5,455 | 0.82× |
| Idaho | 4,814 | 1.19× |
| New Mexico | 4,082 | 1.01× |
| Nebraska | 4,081 | 1.01× |
| West Virginia | 3,646 | 0.97× |
| New Hampshire | 3,091 | 0.97× |
| Maine | 2,972 | 1.03× |
| Hawaii | 2,950 | 0.85× |
| Rhode Island | 2,381 | 0.93× |
| Montana | 2,151 | 0.96× |
| Delaware | 1,997 | 0.9× |
| Washington, District of Columbia | 1,894 | 0.78× |
| Alaska | 1,669 | 0.97× |
| South Dakota | 1,623 | 0.87× |
| North Dakota | 1,539 | 0.93× |
| Vermont | 1,303 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Strangers (2012 film) | 197.93× | Movies & TV |
| The Call (2013 film) | 215.4× | Movies & TV |
| Slither (2006 film) | 355.58× | Movies & TV |
| The Descent | 228.46× | Movies & TV |
| SAIL Magazine | 746.25× | Travel & Leisure |
| The Strangers (2008 film) | 132.33× | Movies & TV |
| The Strain (TV series) | 220.27× | Movies & TV |
| The Thing (1982 film) | 105.87× | Movies & TV |
| Wake Forest Demon Deacons football | 176.49× | Sports |
| Bates Motel (TV series) | 155.31× | Movies & TV |
| Hellraiser (franchise) | 159.05× | Movies & TV |
| The Orphanage (film) | 273.72× | Movies & TV |
| The Happening (2008 film) | 158.56× | Movies & TV |
| I Know What You Did Last Summer | 54.3× | Movies & TV |
| Seven (1995 film) | 70.12× | Movies & TV |
| american psycho | 85.89× | Movies & TV |
| Obsessed (2009 film) | 61.05× | Movies & TV |
| The Hills Have Eyes (2006 film) | 139.31× | Movies & TV |
| Hostel: Part II | 303.82× | Movies & TV |
| The Last House on the Left (2009 film) | 202.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Extroversion | THRILL | 1.63 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Individualism | JOY | 1.32 |
| Social Media Usage | JOY | 1.19 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Canada | 6.1% |
| Italy | 5.8% |
See 10 Cloverfield Lane audiences in other countries
More Thriller audiences in United States
- Seven (1995 film) (4,627,151)
- Tattoo (2002 film) (4,375,386)
- Inglourious Basterds (3,828,140)
- Scarface (1983 film) (3,811,262)
- Fight Club (3,633,820)
Frequently asked questions
How many fans does 10 Cloverfield Lane have in United States?
10 Cloverfield Lane has an estimated audience of 806,179 people in United States, concentrated in California and Texas.
What is the gender split and age of 10 Cloverfield Lane fans?
42.5% of 10 Cloverfield Lane fans are female, 57.5% are male, with an average age of 36.8 years.
Which brands do 10 Cloverfield Lane fans like most?
10 Cloverfield Lane fans show strongest brand affinity for The Strangers (2012 film) (197.93×), The Call (2013 film) (215.4×), and Slither (2006 film) (355.58×) over the country average.
Where do 10 Cloverfield Lane fans live in United States?
10 Cloverfield Lane fans in United States are most concentrated in California (reach 97,147), Texas (reach 75,477), and Florida (reach 46,658). These three regions account for the largest share of the active audience.
What other brands do 10 Cloverfield Lane fans also like?
Beyond 10 Cloverfield Lane itself, the audience over-indexes on The Call (2013 film) (215.4×), Slither (2006 film) (355.58×), The Descent (228.46×), and SAIL Magazine (746.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 10 Cloverfield Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.