Rascasse Audience Intelligence

10 Cloverfield Lane Audience in United States

A data profile of the people who buy, follow and care about 10 Cloverfield Lane in United States — modelled from more than twelve digital signal sources. 10 Cloverfield Lane has an estimated audience of 775,446 people in United States.

#28among Thriller in United States#2329among Movie / TV Show / Series in United States#5204in Movies & TV

The average 10 Cloverfield Lane fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2012 film), The Call (2013 film), Slither (2006 film), with strongest over-indexing on The Strangers (2012 film) (197.93× the country average).

Demographically, the 10 Cloverfield Lane audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 10 Cloverfield Lane fan in United States is more male, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2012 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 10 Cloverfield Lane profile in United States.

Audience size
775K
in United States
Gender
42.5%♀
57.5% male
Age
36.8
average years
Country rank
#28027
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 10 Cloverfield Lane viewers

42.5% are female, 57.5% are male, average age 36.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for 10 Cloverfield Lane audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.8
Estimated audience size775,446
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the 10 Cloverfield Lane audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3928%
40-4914%
50+14%
Fig. 04

Worldwide distribution

32.5%

of the worldwide 10 Cloverfield Lane audience comes from United States.

Worldwide audience distribution share by country for 10 Cloverfield Lane
CountryShare
United States32.5%
United Kingdom5.6%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 10 Cloverfield Lane audience in United States is strongest.

Fig. 05

Top regions by affinity

10 Cloverfield Lane fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.31×
02Idaho~5K1.20×
03Oregon~10K1.18×
04Oklahoma~10K1.15×
05Washington~20K1.14×
06Colorado~10K1.09×
07Alaska~2K1.09×
08Missouri~10K1.08×
09Indiana~20K1.07×
10Kentucky~10K1.07×
11Arkansas~7K1.07×
12Kansas~7K1.07×
13Maine~3K1.05×
14California~90K1.04×
15Ohio~30K1.04×
16Texas~70K1.03×
17New Mexico~4K1.03×
18Montana~2K1.03×
19Illinois~30K1.02×
20Nebraska~4K1.02×
21West Virginia~4K1.02×
22Wisconsin~10K1.01×
23New Hampshire~3K1.01×
24Arizona~20K1.00×
25Tennessee~20K1.00×
26Minnesota~10K1.00×
27Iowa~7K1.00×
28Pennsylvania~30K0.99×
29Massachusetts~20K0.99×
30North Dakota~2K0.99×
31Vermont~1K0.99×
32Michigan~20K0.98×
33Louisiana~10K0.97×
34Connecticut~8K0.97×
35Nevada~8K0.97×
36Rhode Island~3K0.97×
37North Carolina~20K0.95×
38South Dakota~2K0.94×
39Virginia~20K0.93×
40Georgia~20K0.91×
41New York~40K0.90×
42Maryland~10K0.90×
43Delaware~2K0.90×
44New Jersey~20K0.89×
45South Carolina~10K0.89×
46Mississippi~6K0.88×
47Florida~50K0.84×
48Hawaii~3K0.84×
49Alabama~9K0.82×
50Washington, District of Columbia~2K0.80×
Fig. 06

Affinity by region

Affinity by region — 10 Cloverfield Lane, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 10 Cloverfield Lane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 10 Cloverfield Lane audience
#·InterestCategoryAffinity×
01SAIL MagazineTravel & Leisure746.25×
02Slither (2006 film)Movies & TV355.58×
03Hostel: Part IIMovies & TV303.82×
04The Rite (2011 film)Movies & TV297.67×
05The Orphanage (film)Movies & TV273.72×
06The DescentMovies & TV228.46×
07The Strain (TV series)Movies & TV220.27×
08The Call (2013 film)Movies & TV215.40×
09The Strangers (2012 film)Movies & TV197.93×
10Wake Forest Demon Deacons footballSports176.49×
11Hellraiser (franchise)Movies & TV159.05×
12The Happening (2008 film)Movies & TV158.56×
13Bates Motel (TV series)Movies & TV155.31×
14The Hills Have Eyes (2006 film)Movies & TV139.31×
15The Strangers (2008 film)Movies & TV132.33×
16The Thing (1982 film)Movies & TV105.87×
17american psychoMovies & TV85.89×
18Seven (1995 film)Movies & TV70.12×
19Obsessed (2009 film)Movies & TV61.05×
20I Know What You Did Last SummerMovies & TV54.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 10 Cloverfield Lane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 10 Cloverfield Lane audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
SpiritualityBALANCE1.45×
Convenience OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 10 Cloverfield Lane audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Risk AppetiteTHRILL0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 10 Cloverfield Lane have in United States?

10 Cloverfield Lane has an estimated audience of 775,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 10 Cloverfield Lane viewers?

42.5% of 10 Cloverfield Lane fans are female, 57.5% are male, with an average age of 36.8 years.

03

Which brands do 10 Cloverfield Lane fans like most?

10 Cloverfield Lane fans show strongest brand affinity for The Strangers (2012 film) (197.93×), The Call (2013 film) (215.4×), and Slither (2006 film) (355.58×) over the country average.

04

Where do 10 Cloverfield Lane fans live in United States?

10 Cloverfield Lane fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do 10 Cloverfield Lane fans also like?

Beyond 10 Cloverfield Lane itself, the audience over-indexes on The Call (2013 film) (215.4×), Slither (2006 film) (355.58×), Obsessed (2009 film) (61.05×), and The Thing (1982 film) (105.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 10 Cloverfield Lane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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