The Descent Audience in United States

The Descent logo

The Descent has an estimated audience of 1,218,545 people in United States. 41.9% are female, 58.1% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: The Nice Guys, Hemnet, Jeep FJ, Grinch, Poble Espanyol.

The average The Descent fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Nice Guys, Hemnet, Jeep FJ, with strongest over-indexing on The Nice Guys (42.11× the country average). Demographically, the The Descent audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Descent fans

Demographic split for The Descent audience in United States
MetricValue
Female41.9%
Male58.1%
Average age33.2
Estimated audience size1,218,545

Audience persona

The typical The Descent fan in United States is more male, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for The Nice Guys.

Top regions in United States

Top regions ranked by reach for The Descent in United States
RegionReachAffinity
California153,2671.14×
Texas113,9241.09×
Florida64,9190.79×
New York59,7810.88×
Illinois42,4791.05×
Pennsylvania41,1461×
Ohio38,2091.02×
North Carolina36,5961×
Georgia33,6300.9×
Washington31,2841.28×
Virginia30,4351.03×
Michigan30,4140.95×
Arizona28,3301.14×
Tennessee26,0691.07×
Massachusetts23,3990.97×
New Jersey23,3500.75×
Indiana23,3171.05×
Colorado23,3001.21×
Missouri21,5401.1×
Oregon18,9431.36×
Wisconsin18,3481×
Kentucky17,6111.15×
Maryland17,5720.84×
Minnesota17,3420.99×
Alabama16,2210.95×
South Carolina15,6990.86×
Oklahoma14,5791.08×
Utah14,1221.29×
Louisiana12,9730.83×
Nevada11,5130.98×
Connecticut10,6410.87×
Arkansas10,4491.04×
Kansas9,7701.02×
Iowa9,0400.9×
Mississippi7,8380.78×
Idaho7,4961.23×
New Mexico6,9171.13×
West Virginia6,3541.12×
Nebraska5,8920.96×
Hawaii4,6420.89×
New Hampshire4,5790.95×
Maine4,4051.01×
Montana3,6431.08×
Rhode Island3,3960.88×
Alaska3,1881.22×
Washington, District of Columbia2,9190.8×
Delaware2,5700.76×
South Dakota2,5280.9×
Vermont2,1501.01×
North Dakota2,0720.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Descent audience
BrandAffinityCategory
The Nice Guys42.11×Movies & TV
Hemnet29.2×Home & Garden
Jeep FJ213.42×Cars & Mobility
Grinch7.78×Movies & TV
Poble Espanyol87.85×Travel & Leisure
Wok9.98×Food & Beverages
Dog breed1.68×Pets & Animals
Grace Slick11.99×Music & Radio
Google Photos3.36×Technology & Electronics
Autlán36.92×Travel & Leisure
Goop5.09×Internet & Social Media
headspace8.28×Health
Cryptic crossword12.8×Technology & Electronics
Personalised Gifts3.62×Home & Garden
Hocus Pocus3.78×Movies & TV
Hitchcock (film)10.48×Movies & TV
Captain America (1990 film)3.1×Movies & TV
Hang Seng Index9×Business & Career
Winemaking3.07×Food & Beverages
Throne of Glass4.61×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Descent audience
TraitClusterScore
ExtroversionTHRILL1.6
TraditionCONSERVATISM1.38
IndividualismJOY1.33
Need for SecurityCONSERVATISM1.33
SustainabilityBALANCE1.29
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for The Descent
CountryShare
United States39.4%
United Kingdom7.8%
France6.3%

See The Descent audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Descent have in United States?

The Descent has an estimated audience of 1,218,545 people in United States, concentrated in California and Texas.

What is the gender split and age of The Descent fans?

41.9% of The Descent fans are female, 58.1% are male, with an average age of 33.2 years.

Which brands do The Descent fans like most?

The Descent fans show strongest brand affinity for The Nice Guys (42.11×), Hemnet (29.2×), and Jeep FJ (213.42×) over the country average.

Where do The Descent fans live in United States?

The Descent fans in United States are most concentrated in California (reach 153,267), Texas (reach 113,924), and Florida (reach 64,919). These three regions account for the largest share of the active audience.

What other brands do The Descent fans also like?

Beyond The Descent itself, the audience over-indexes on Hemnet (29.2×), Jeep FJ (213.42×), Grinch (7.78×), and Poble Espanyol (87.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Descent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.