Halloween Horror Nights Audience in United States

Halloween Horror Nights logo

Halloween Horror Nights has an estimated audience of 4,401,446 people in United States. 63.3% are female, 36.7% are male, average age 32.6. Top regions: Florida, California, Texas. Top brand affinities: Spirit Halloween, Avengers (band), Halloweentown (film), Beetlejuice, Costume party.

The average Halloween Horror Nights fan in United States is 32.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Spirit Halloween, Avengers (band), Halloweentown (film), with strongest over-indexing on Spirit Halloween (9.59× the country average). Demographically, the Halloween Horror Nights audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Halloween Horror Nights fans

Demographic split for Halloween Horror Nights audience in United States
MetricValue
Female63.3%
Male36.7%
Average age32.6
Estimated audience size4,401,446

Audience persona

The typical Halloween Horror Nights fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spirit Halloween.

Top regions in United States

Top regions ranked by reach for Halloween Horror Nights in United States
RegionReachAffinity
Florida3,301,08517.28×
California2,696,0915.57×
Texas184,1870.49×
Georgia171,7941.27×
New York149,8570.61×
North Carolina100,7670.76×
Pennsylvania84,0430.57×
Nevada83,5951.96×
Arizona82,6410.92×
Tennessee77,6320.88×
Illinois66,0230.45×
Virginia62,9570.59×
Ohio60,4490.45×
New Jersey60,1880.54×
Indiana54,3960.68×
South Carolina47,6980.72×
Michigan46,5930.4×
Massachusetts46,2070.53×
Washington46,1510.52×
Alabama44,0110.72×
Louisiana38,8460.68×
Colorado37,5600.54×
Kentucky34,6330.63×
Idaho33,4131.51×
Maryland33,1830.44×
Wisconsin28,9600.44×
Oregon26,9520.53×
Missouri26,8520.38×
Connecticut20,6760.47×
Minnesota19,1680.3×
Mississippi18,2790.5×
Utah18,0400.46×
Oklahoma15,8810.32×
Arkansas15,3780.42×
Kansas12,9880.37×
Hawaii12,6560.67×
New Mexico11,9740.54×
West Virginia11,1460.54×
Iowa10,4260.29×
New Hampshire10,4090.6×
Washington, District of Columbia9,6750.73×
Maine8,0900.51×
Rhode Island8,0500.57×
Nebraska7,7480.35×
Delaware5,7830.48×
Montana3,2320.26×
Alaska3,1370.33×
Vermont3,1310.41×
South Dakota2,6500.26×
North Dakota2,5810.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halloween Horror Nights audience
BrandAffinityCategory
Spirit Halloween9.59×Kids & Family
Avengers (band)24.83×Music & Radio
Halloweentown (film)24.96×Movies & TV
Beetlejuice5.64×Movies & TV
Costume party14.03×Arts & Culture
Frankenstein (1931 film)11.2×Movies & TV
Nightmare (Japanese band)22.06×Music & Radio
Godzilla5.05×Movies & TV
Markiplier16.86×Games
Casper (film)18.94×Movies & TV
Halloween Horror Nights - Hollywood34×
The Descent23.52×Movies & TV
The Call (2013 film)18.8×Movies & TV
Haunted attraction (simulated)14.2×Travel & Leisure
Harry Potter2.74×Movies & TV
Johnny Depp8×Movies & TV
Superman1.99×Movies & TV
Hellraiser (franchise)21.01×Movies & TV
The Conjuring6.86×Movies & TV
The Strangers (2012 film)14.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halloween Horror Nights audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.67
Pet OwnershipJOY1.59
ExtroversionTHRILL1.57
Design AffinityPREMIUM1.54
Early Adopter MentalityPOWER1.53
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Halloween Horror Nights
CountryShare
United States82.1%
Germany5.0%
Singapore1.8%

See Halloween Horror Nights audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Halloween Horror Nights have in United States?

Halloween Horror Nights has an estimated audience of 4,401,446 people in United States, concentrated in Florida and California.

What is the gender split and age of Halloween Horror Nights fans?

63.3% of Halloween Horror Nights fans are female, 36.7% are male, with an average age of 32.6 years.

Which brands do Halloween Horror Nights fans like most?

Halloween Horror Nights fans show strongest brand affinity for Spirit Halloween (9.59×), Avengers (band) (24.83×), and Halloweentown (film) (24.96×) over the country average.

Where do Halloween Horror Nights fans live in United States?

Halloween Horror Nights fans in United States are most concentrated in Florida (reach 3,301,085), California (reach 2,696,091), and Texas (reach 184,187). These three regions account for the largest share of the active audience.

What other brands do Halloween Horror Nights fans also like?

Beyond Halloween Horror Nights itself, the audience over-indexes on Avengers (band) (24.83×), Halloweentown (film) (24.96×), Beetlejuice (5.64×), and Costume party (14.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween Horror Nights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.