Rascasse Audience Intelligence

Halloween Horror Nights Audience in United States

A data profile of the people who buy, follow and care about Halloween Horror Nights in United States — modelled from more than twelve digital signal sources. Halloween Horror Nights has an estimated audience of 4,537,299 people in United States.

#240among Movie / TV Show / Series in United States#766in Movies & TV

The average Halloween Horror Nights fan in United States is 32.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Spirit Halloween, Avengers (band), Halloweentown (film), with strongest over-indexing on Spirit Halloween (9.59× the country average).

Demographically, the Halloween Horror Nights audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halloween Horror Nights fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Spirit Halloween.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloween Horror Nights profile in United States.

Audience size
4.5M
in United States
Gender
63.3%♀
36.7% male
Age
32.6
average years
Country rank
#7257
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloween Horror Nights viewers

63.3% are female, 36.7% are male, average age 32.6.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Halloween Horror Nights audience in United States
MetricValue
Female63.3%
Male36.7%
Average age32.6
Estimated audience size4,537,299
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Halloween Horror Nights audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

82.5%

of the worldwide Halloween Horror Nights audience comes from United States.

Worldwide audience distribution share by country for Halloween Horror Nights
CountryShare
United States82.5%
Germany4.9%
Singapore1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloween Horror Nights audience in United States is strongest.

Fig. 05

Top regions by affinity

Halloween Horror Nights fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3.5M15.82×
02California~2.5M5.48×
03Nevada~80K1.97×
04Idaho~30K1.28×
05Georgia~200K1.25×
06Arizona~100K1.08×
07Tennessee~80K0.92×
08South Carolina~60K0.86×
09Alabama~50K0.82×
10Kentucky~40K0.77×
11North Carolina~100K0.76×
12Louisiana~40K0.76×
13Hawaii~10K0.74×
14West Virginia~20K0.73×
15Rhode Island~10K0.71×
16New Mexico~20K0.69×
17New Hampshire~10K0.68×
18Indiana~50K0.67×
19Washington, District of Columbia~9K0.67×
20Mississippi~20K0.65×
21Delaware~8K0.65×
22Alaska~6K0.65×
23Vermont~5K0.64×
24New York~200K0.63×
25Maine~10K0.62×
26Pennsylvania~90K0.60×
27Virginia~60K0.60×
28North Dakota~5K0.60×
29South Dakota~6K0.59×
30New Jersey~70K0.58×
31Colorado~40K0.57×
32Oregon~30K0.57×
33Texas~200K0.56×
34Massachusetts~50K0.56×
35Montana~7K0.56×
36Connecticut~20K0.55×
37Utah~20K0.55×
38Washington~50K0.53×
39Ohio~70K0.52×
40Arkansas~20K0.52×
41Maryland~40K0.51×
42Nebraska~10K0.51×
43Illinois~70K0.48×
44Michigan~60K0.48×
45Oklahoma~20K0.47×
46Kansas~20K0.47×
47Wisconsin~30K0.45×
48Missouri~30K0.44×
49Iowa~20K0.43×
50Minnesota~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Halloween Horror Nights, United States
0.38×1.00×15.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloween Horror Nights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloween Horror Nights audience
#·InterestCategoryAffinity×
01Halloween Horror Nights - HollywoodEvent34.00×
02Halloweentown (film)Movies & TV24.96×
03Avengers (band)Music & Radio24.83×
04Nightmare (Japanese band)Music & Radio22.06×
05Hellraiser (franchise)Movies & TV21.01×
06Casper (film)Movies & TV18.94×
07The Call (2013 film)Movies & TV18.80×
08MarkiplierGames16.86×
09The Strangers (2012 film)Movies & TV14.59×
10Haunted attraction (simulated)Travel & Leisure14.20×
11Costume partyArts & Culture14.03×
12Legends (comics)Literature12.50×
13The Thing (1982 film)Movies & TV12.34×
14Frankenstein (1931 film)Movies & TV11.20×
15Spirit HalloweenKids & Family9.59×
16Johnny DeppMovies & TV8.00×
17BeetlejuiceMovies & TV5.64×
18GodzillaMovies & TV5.05×
19Harry PotterMovies & TV2.74×
20SupermanMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloween Horror Nights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloween Horror Nights audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
TraditionCONSERVATISM1.43×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloween Horror Nights audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
Urban LifestyleOPEN0.99×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloween Horror Nights have in United States?

Halloween Horror Nights has an estimated audience of 4,537,299 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Halloween Horror Nights viewers?

63.3% of Halloween Horror Nights fans are female, 36.7% are male, with an average age of 32.6 years.

03

Which brands do Halloween Horror Nights fans like most?

Halloween Horror Nights fans show strongest brand affinity for Spirit Halloween (9.59×), Avengers (band) (24.83×), and Halloweentown (film) (24.96×) over the country average.

04

Where do Halloween Horror Nights fans live in United States?

Halloween Horror Nights fans in United States are most concentrated in Florida (reach ~3.5M), California (reach ~2.5M), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Halloween Horror Nights fans also like?

Beyond Halloween Horror Nights itself, the audience over-indexes on Avengers (band) (24.83×), Halloweentown (film) (24.96×), Costume party (14.03×), and Frankenstein (1931 film) (11.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Halloween Horror Nights audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween Horror Nights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →