Rascasse Audience Intelligence

Halloweentown (film) Audience in United States

A data profile of the people who buy, follow and care about Halloweentown (film) in United States — modelled from more than twelve digital signal sources. Halloweentown (film) has an estimated audience of 2,149,932 people in United States.

#794among Movie / TV Show / Series in United States#2050in Movies & TV

The average Halloweentown (film) fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Freddy vs. Jason, Reindeer, with strongest over-indexing on Beetlejuice (14.15× the country average).

Demographically, the Halloweentown (film) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halloweentown (film) fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloweentown (film) profile in United States.

Audience size
2.1M
in United States
Gender
69.2%♀
30.8% male
Age
39.5
average years
Country rank
#13477
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloweentown (film) viewers

69.2% are female, 30.8% are male, average age 39.5.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Halloweentown (film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age39.5
Estimated audience size2,149,932
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Halloweentown (film) audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3924%
40-4922%
50+18%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Halloweentown (film) audience comes from United States.

Worldwide audience distribution share by country for Halloweentown (film)
CountryShare
United States70.7%
Germany5.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloweentown (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Halloweentown (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K2.79×
02West Virginia~10K1.39×
03Nevada~30K1.35×
04Washington~60K1.33×
05Kentucky~30K1.21×
06Tennessee~50K1.13×
07Arkansas~20K1.10×
08Missouri~40K1.09×
09Iowa~20K1.09×
10Rhode Island~7K1.09×
11Utah~20K1.08×
12Indiana~40K1.07×
13Oklahoma~30K1.07×
14Idaho~10K1.07×
15Pennsylvania~80K1.04×
16Ohio~70K1.04×
17New Hampshire~9K1.03×
18Arizona~40K1.02×
19Alabama~30K1.01×
20Kansas~20K1.01×
21North Dakota~4K1.01×
22Maine~8K1.00×
23Connecticut~20K0.99×
24South Carolina~30K0.97×
25Louisiana~30K0.97×
26Mississippi~20K0.97×
27California~200K0.96×
28Michigan~50K0.96×
29Massachusetts~40K0.96×
30Nebraska~10K0.96×
31Illinois~70K0.95×
32North Carolina~60K0.92×
33Colorado~30K0.91×
34New Mexico~9K0.88×
35Montana~5K0.88×
36Vermont~3K0.88×
37Texas~200K0.87×
38Wisconsin~30K0.87×
39Delaware~5K0.86×
40Georgia~60K0.84×
41Virginia~40K0.84×
42South Dakota~4K0.84×
43New York~100K0.80×
44Minnesota~20K0.79×
45Alaska~4K0.79×
46Maryland~30K0.76×
47Florida~100K0.74×
48New Jersey~40K0.72×
49Washington, District of Columbia~5K0.71×
50Hawaii~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Halloweentown (film), United States
0.70×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloweentown (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloweentown (film) audience
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV84.64×
02Predator (franchise)Movies & TV52.79×
03ReindeerPets & Animals48.02×
04Doctor StrangerMovies & TV26.25×
05Halloween Horror NightsMovies & TV24.96×
06WaterworldMovies & TV20.00×
07NBA StoreShopping14.33×
08BeetlejuiceMovies & TV14.15×
09Stan LeeMovies & TV12.22×
10NBA League PassSports10.27×
11MonstersMovies & TV7.78×
12ArrowMovies & TV5.61×
13Spirit HalloweenKids & Family5.55×
14WWE Hall of FameSports5.37×
15SteamGames4.74×
16Scooby-DooMovies & TV4.54×
17Britney SpearsMusic & Radio3.60×
18Pizza HutFood & Beverages2.65×
19McDonald'sFood & Beverages2.38×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloweentown (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloweentown (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
TraditionCONSERVATISM1.79×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloweentown (film) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Healthy LifestyleBALANCE0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloweentown (film) have in United States?

Halloweentown (film) has an estimated audience of 2,149,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Halloweentown (film) viewers?

69.2% of Halloweentown (film) fans are female, 30.8% are male, with an average age of 39.5 years.

03

Which brands do Halloweentown (film) fans like most?

Halloweentown (film) fans show strongest brand affinity for Beetlejuice (14.15×), Freddy vs. Jason (84.64×), and Reindeer (48.02×) over the country average.

04

Where do Halloweentown (film) fans live in United States?

Halloweentown (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Halloweentown (film) fans also like?

Beyond Halloweentown (film) itself, the audience over-indexes on Freddy vs. Jason (84.64×), Reindeer (48.02×), Halloween Horror Nights (24.96×), and Doctor Stranger (26.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halloweentown (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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