Rascasse Audience Intelligence

Halloweentown (film) Viewer Demographics in United States

Halloweentown (film) has an estimated audience of 2.2M people in United States.

#862among movies & series in United States#2110in Movies & TV

The average Halloweentown (film) fan in United States is 40.2 years old, more female, and lives primarily in California.

Interest is seasonal: August, September and October account for 77% of the year's searches, February is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Freddy vs. Jason, Predator (franchise), Reindeer, with strongest over-indexing on Freddy vs. Jason (84.64× the country average).

Demographically, the Halloweentown (film) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Halloweentown (film) fan in United States is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Freddy vs. Jason.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
69.2%♀
30.8% male
Age
40.2
average years
Country rank
#13533
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Halloweentown (film) viewers

69.2% are female, 30.8% are male, average age 40.2.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Halloweentown (film) audience in United States
MetricValue
Female69.2%
Male30.8%
Average age40.2
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Halloweentown (film) audience in United States
Age bracketShare%
16-2416%
25-3421%
35-4424%
45-5422%
55+18%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Halloweentown (film) audience comes from United States.

Worldwide audience distribution share by country for Halloweentown (film)
CountryShare
United States69.5%
Germany5.8%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Halloweentown (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K2.79×
02West Virginia~20K1.39×
03Nevada~30K1.35×
04Washington~70K1.33×
05Kentucky~40K1.21×
06Tennessee~50K1.13×
07Arkansas~20K1.10×
08Missouri~40K1.09×
09Iowa~20K1.09×
10Rhode Island~8K1.09×
11Utah~20K1.08×
12Indiana~50K1.07×
13Oklahoma~30K1.07×
14Idaho~10K1.07×
15Pennsylvania~90K1.04×
16Ohio~80K1.04×
17New Hampshire~9K1.03×
18Arizona~50K1.02×
19Alabama~30K1.01×
20Kansas~20K1.01×
21North Dakota~5K1.01×
22Maine~9K1.00×
23Connecticut~20K0.99×
24South Carolina~30K0.97×
25Louisiana~30K0.97×
26Mississippi~20K0.97×
27California~300K0.96×
28Michigan~60K0.96×
29Massachusetts~40K0.96×
30Nebraska~10K0.96×
31Illinois~80K0.95×
32North Carolina~70K0.92×
33Colorado~30K0.91×
34New Mexico~10K0.88×
35Montana~6K0.88×
36Vermont~4K0.88×
37Texas~100K0.87×
38Wisconsin~30K0.87×
39Delaware~6K0.86×
40Georgia~60K0.84×
41Virginia~50K0.84×
42South Dakota~5K0.84×
43New York~100K0.80×
44Minnesota~30K0.79×
45Alaska~4K0.79×
46Maryland~30K0.76×
47Florida~100K0.74×
48New Jersey~40K0.72×
49Washington, District of Columbia~3K0.71×
50Hawaii~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Halloweentown (film), United States
0.70×1.00×2.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Halloweentown (film) audience vs. the country average
#·InterestCategoryAffinity×
01Freddy vs. JasonMovies & TV84.64×
02Predator (franchise)Movies & TV52.79×
03ReindeerPets & Animals48.02×
04The Texas Chain Saw MassacreMovies & TV37.85×
05Doctor StrangerMovies & TV26.25×
06Halloween Horror NightsMovies & TV24.96×
07WaterworldMovies & TV20.00×
08NBA StoreShopping14.33×
09BeetlejuiceMovies & TV14.15×
10Stan LeeMovies & TV12.22×
11NBA League PassSports10.27×
12MonstersMovies & TV7.78×
13Disney StoreShopping5.68×
14Spirit HalloweenKids & Family5.55×
15WWE Hall of FameSports5.37×
16SteamGames4.74×
17Scooby-DooMovies & TV4.54×
18Britney SpearsMusic & Radio3.60×
19McDonald'sFood & Beverages2.38×
20StarbucksFood & Beverages2.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Halloweentown (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Halloweentown (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
TraditionCONSERVATISM1.79×
Community OrientationOPEN1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Halloweentown (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Healthy LifestyleBALANCE0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Halloweentown (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/halloweentown-film-37623” · Methodology