Rascasse Audience Intelligence

NBA League Pass Audience Demographics in United States

NBA League Pass has an estimated audience of 4M people in United States.

#133among Sport in United States#68among TV channels in United States#710in Sports

The average NBA League Pass fan in United States is 37.3 years old, more male, and lives primarily in California.

Its fans are 1.1 years younger than the group average of 38.4.

Women make up 27.4% of the fan base, 14.3 percentage points fewer than the group average.

Compared with the other 802 objects in Sport, NBA League Pass fans stand out for their interest in Virginia Tech Hokies men's basketball, Civil War (comics) and Chris Bosh.

Interest is seasonal: January, April and May account for 39% of the year's searches, July is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Virginia Tech Hokies men's basketball, Civil War (comics), Chris Bosh, with strongest over-indexing on Virginia Tech Hokies men's basketball (63.76× the country average).

Demographically, the NBA League Pass audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.

The typical NBA League Pass fan in United States is more male, around 37.3 years old, with strong Social Media Usage tendencies and a notable affinity for Virginia Tech Hokies men's basketball.

Category: Sports · Type: TV Channel · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4M
in United States
Gender
27.4%♀
72.6% male
Age
37.3
average years
Country rank
#8211
among all objects in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of NBA League Pass

27.4% are female, 72.6% are male, average age 37.3.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for NBA League Pass audience in United States
MetricValue
Female27.4%
Male72.6%
Average age37.3
Estimated audience size4M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the NBA League Pass audience in United States
Age bracketShare%
16-2420%
25-3428%
35-4421%
45-5416%
55+14%
Fig. 04

Worldwide distribution

56.9%

of the worldwide NBA League Pass audience comes from United States.

Worldwide audience distribution share by country for NBA League Pass
CountryShare
United States56.9%
Philippines12.3%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NBA League Pass fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K2.16×
02California~700K1.42×
03Mississippi~50K1.38×
04New York~300K1.33×
05Minnesota~90K1.31×
06Arizona~100K1.29×
07Texas~300K1.28×
08Hawaii~20K1.27×
09Oregon~60K1.21×
10Illinois~200K1.17×
11Massachusetts~100K1.16×
12Maine~20K1.16×
13Colorado~80K1.13×
14Louisiana~60K1.13×
15Georgia~200K1.12×
16Ohio~200K1.11×
17Michigan~100K1.10×
18New Jersey~100K1.10×
19Nevada~40K1.10×
20Connecticut~40K1.04×
21Arkansas~40K1.04×
22Alaska~9K1.04×
23North Carolina~100K1.02×
24Florida~300K0.98×
25Delaware~10K0.98×
26Indiana~80K0.97×
27Maryland~70K0.96×
28Rhode Island~10K0.96×
29North Dakota~9K0.96×
30Wisconsin~60K0.92×
31Washington, District of Columbia~8K0.92×
32South Carolina~60K0.88×
33Tennessee~70K0.87×
34New Mexico~20K0.87×
35Pennsylvania~100K0.86×
36New Hampshire~10K0.85×
37Virginia~90K0.84×
38South Dakota~9K0.84×
39Utah~30K0.82×
40Missouri~60K0.81×
41Vermont~6K0.81×
42Alabama~50K0.79×
43Washington~70K0.78×
44Kentucky~40K0.78×
45Iowa~30K0.73×
46Montana~9K0.71×
47Kansas~20K0.70×
48Idaho~10K0.65×
49West Virginia~10K0.65×
50Nebraska~20K0.64×
Fig. 06

Affinity by region

Affinity by region — NBA League Pass, United States
0.64×1.00×2.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NBA League Pass audience vs. the country average
#·InterestCategoryAffinity×
01Virginia Tech Hokies men's basketballSports63.76×
02Civil War (comics)Literature60.44×
03Chris BoshSports52.38×
04Tennessee Volunteers basketballSports35.67×
05Charles BarkleySports35.44×
06Gonzaga Bulldogs men's basketballSports31.84×
07Arkansas Razorbacks men's basketballSports30.07×
08Legends (comics)Literature27.69×
09Jimmy ButlerSports23.70×
10Minnesota TimberwolvesSports19.47×
11Scary Movie (film series)Movies & TV18.53×
12Atlanta HawksSports15.29×
13Victor WembanyamaSports14.99×
14GodzillaMovies & TV14.26×
15Milwaukee BucksSports13.62×
16Detroit PistonsSports13.08×
17Portland Trail BlazersSports13.03×
18Dallas MavericksSports12.30×
19San Antonio SpursSports12.26×
20LeBron JamesSports6.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NBA League Pass audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NBA League Pass audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.37×
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NBA League Pass audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NBA League Pass over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nba-league-pass-60393” · Methodology