Rascasse Audience Intelligence

NBA League Pass Audience in United States

A data profile of the people who buy, follow and care about NBA League Pass in United States — modelled from more than twelve digital signal sources. NBA League Pass has an estimated audience of 3,930,861 people in United States.

#78among TV Channel in United States#712in Sports

The average NBA League Pass fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Marcus Smart, Civil War (comics), Godzilla, with strongest over-indexing on Marcus Smart (78.79× the country average).

Demographically, the NBA League Pass audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA League Pass fan in United States is more male, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Marcus Smart.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA League Pass profile in United States.

Audience size
3.9M
in United States
Gender
27.4%♀
72.6% male
Age
36.6
average years
Country rank
#8153
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+1254%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NBA League Pass

27.4% are female, 72.6% are male, average age 36.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for NBA League Pass audience in United States
MetricValue
Female27.4%
Male72.6%
Average age36.6
Estimated audience size3,930,861
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the NBA League Pass audience in United States
Age bracketShare%
16-1920%
20-2928%
30-3921%
40-4916%
50+14%
Fig. 04

Worldwide distribution

62.7%

of the worldwide NBA League Pass audience comes from United States.

Worldwide audience distribution share by country for NBA League Pass
CountryShare
United States62.7%
Japan8.0%
Philippines6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA League Pass audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA League Pass fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K2.16×
02California~400K1.42×
03Mississippi~30K1.38×
04New York~200K1.33×
05Minnesota~50K1.31×
06Arizona~70K1.29×
07Texas~300K1.28×
08Hawaii~20K1.27×
09Oregon~40K1.21×
10Illinois~100K1.17×
11Massachusetts~60K1.16×
12Maine~10K1.16×
13Colorado~50K1.13×
14Louisiana~40K1.13×
15Georgia~100K1.12×
16Ohio~100K1.11×
17Michigan~80K1.10×
18New Jersey~80K1.10×
19Nevada~30K1.10×
20Connecticut~30K1.04×
21Arkansas~20K1.04×
22Alaska~6K1.04×
23North Carolina~90K1.02×
24Florida~200K0.98×
25Delaware~8K0.98×
26Indiana~50K0.97×
27Maryland~50K0.96×
28Rhode Island~9K0.96×
29North Dakota~6K0.96×
30Wisconsin~40K0.92×
31Washington, District of Columbia~8K0.92×
32South Carolina~40K0.88×
33Tennessee~50K0.87×
34New Mexico~10K0.87×
35Pennsylvania~80K0.86×
36New Hampshire~9K0.85×
37Virginia~60K0.84×
38South Dakota~5K0.84×
39Utah~20K0.82×
40Missouri~40K0.81×
41Vermont~4K0.81×
42Alabama~30K0.79×
43Washington~40K0.78×
44Kentucky~30K0.78×
45Iowa~20K0.73×
46Montana~6K0.71×
47Kansas~20K0.70×
48Idaho~9K0.65×
49West Virginia~8K0.65×
50Nebraska~9K0.64×
Fig. 06

Affinity by region

Affinity by region — NBA League Pass, United States
0.64×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA League Pass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA League Pass audience
#·InterestCategoryAffinity×
01Marcus SmartSports78.79×
02Virginia Tech Hokies men's basketballSports63.76×
03Civil War (comics)Literature60.44×
04Chris BoshSports52.38×
05Charles BarkleySports35.44×
06Gonzaga Bulldogs men's basketballSports31.84×
07Arkansas Razorbacks men's basketballSports30.07×
08Legends (comics)Literature27.69×
09Minnesota TimberwolvesSports19.47×
10Scary Movie (film series)Movies & TV18.53×
11Atlanta HawksSports15.29×
12Victor WembanyamaSports14.99×
13GodzillaMovies & TV14.26×
14Milwaukee BucksSports13.62×
15Detroit PistonsSports13.08×
16Portland Trail BlazersSports13.03×
17Cooper FlaggSports12.86×
18Dallas MavericksSports12.30×
19San Antonio SpursSports12.26×
20Giannis AntetokounmpoSports11.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA League Pass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA League Pass audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.37×
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA League Pass audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA League Pass have in United States?

NBA League Pass has an estimated audience of 3,930,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA League Pass fans?

27.4% of NBA League Pass fans are female, 72.6% are male, with an average age of 36.6 years.

03

Which brands do NBA League Pass fans like most?

NBA League Pass fans show strongest brand affinity for Marcus Smart (78.79×), Civil War (comics) (60.44×), and Godzilla (14.26×) over the country average.

04

Where do NBA League Pass fans live in United States?

NBA League Pass fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NBA League Pass fans also like?

Beyond NBA League Pass itself, the audience over-indexes on Civil War (comics) (60.44×), Godzilla (14.26×), Minnesota Timberwolves (19.47×), and Virginia Tech Hokies men's basketball (63.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See NBA League Pass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA League Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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