NBA League Pass Audience in United States

NBA League Pass logo

NBA League Pass has an estimated audience of 2,802,223 people in United States. 27.4% are female, 72.6% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Marcus Smart, Civil War (comics), Godzilla, Minnesota Timberwolves, Charles Barkley.

The average NBA League Pass fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Marcus Smart, Civil War (comics), Godzilla, with strongest over-indexing on Marcus Smart (78.79× the country average). Demographically, the NBA League Pass audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel · Subtype: Basketball

Demographics of NBA League Pass fans

Demographic split for NBA League Pass audience in United States
MetricValue
Female27.4%
Male72.6%
Average age36.6
Estimated audience size2,802,223

Audience persona

The typical NBA League Pass fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Marcus Smart.

Top regions in United States

Top regions ranked by reach for NBA League Pass in United States
RegionReachAffinity
California422,6501.37×
Texas265,0711.1×
New York223,9441.43×
Florida203,9881.08×
Illinois131,1901.41×
Ohio104,9211.22×
North Carolina96,3141.14×
Georgia94,4791.09×
Pennsylvania87,0400.92×
New Jersey83,6391.17×
Massachusetts78,6071.42×
Virginia72,1731.06×
Michigan66,5970.91×
Arizona63,4701.11×
Indiana61,2551.2×
Tennessee58,5481.04×
Colorado55,8131.26×
Maryland51,6091.07×
Washington49,8980.89×
Minnesota49,1091.22×
Wisconsin44,3051.05×
Oklahoma38,7471.25×
Louisiana37,8951.05×
Oregon37,5901.17×
South Carolina36,9770.88×
Missouri36,9070.82×
Connecticut32,9301.17×
Kentucky32,2640.92×
Nevada30,9701.14×
Mississippi24,3821.06×
Utah21,7960.87×
Arkansas21,3940.93×
Alabama21,2590.54×
Iowa19,7660.86×
Kansas16,5920.75×
Hawaii14,3841.19×
New Mexico11,5380.82×
New Hampshire9,8880.9×
Nebraska9,8720.7×
Washington, District of Columbia9,7131.15×
Maine9,6210.96×
Idaho9,3450.67×
West Virginia9,3030.71×
Rhode Island9,1541.03×
Delaware6,8230.88×
Montana5,4350.7×
North Dakota5,1720.9×
South Dakota4,8020.74×
Vermont4,2400.86×
Alaska3,8640.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA League Pass audience
BrandAffinityCategory
Marcus Smart78.79×Sports
Civil War (comics)60.44×Literature
Godzilla14.26×Movies & TV
Minnesota Timberwolves19.47×Sports
Charles Barkley35.44×Sports
Milwaukee Bucks13.62×Sports
Virginia Tech Hokies men's basketball63.76×Sports
Cooper Flagg12.86×Sports
Jimmy Butler23.7×Sports
Arkansas Razorbacks men's basketball30.07×Sports
Scary Movie (film series)18.53×Movies & TV
Chris Bosh52.38×Sports
Atlanta Hawks15.29×Sports
Dallas Mavericks12.3×Sports
Gonzaga Bulldogs men's basketball31.84×Sports
Detroit Pistons13.08×Sports
Portland Trail Blazers13.03×Sports
Phoenix Suns12.85×Sports
Utah Jazz13.97×Sports
Sacramento Kings14.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA League Pass audience
TraitClusterScore
Early Adopter MentalityPOWER3.15
LGBTQ+ IdentityOPEN2.57
Luxury OrientationPREMIUM2.33
Family OrientationCONSERVATISM1.68
Convenience OrientationPREMIUM1.58
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for NBA League Pass
CountryShare
United States55.7%
Japan10.0%
Philippines7.4%

See NBA League Pass audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA League Pass have in United States?

NBA League Pass has an estimated audience of 2,802,223 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA League Pass fans?

27.4% of NBA League Pass fans are female, 72.6% are male, with an average age of 36.6 years.

Which brands do NBA League Pass fans like most?

NBA League Pass fans show strongest brand affinity for Marcus Smart (78.79×), Civil War (comics) (60.44×), and Godzilla (14.26×) over the country average.

Where do NBA League Pass fans live in United States?

NBA League Pass fans in United States are most concentrated in California (reach 422,650), Texas (reach 265,071), and New York (reach 223,944). These three regions account for the largest share of the active audience.

What other brands do NBA League Pass fans also like?

Beyond NBA League Pass itself, the audience over-indexes on Civil War (comics) (60.44×), Godzilla (14.26×), Minnesota Timberwolves (19.47×), and Charles Barkley (35.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA League Pass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.