Milwaukee Bucks Audience in United States

Milwaukee Bucks logo

Milwaukee Bucks has an estimated audience of 18,392,561 people in United States. 46.3% are female, 53.7% are male, average age 31.8. Top regions: Wisconsin, California, Florida. Top brand affinities: Minnesota Timberwolves, Giannis Antetokounmpo, Google Drive, Phoenix Suns, Memphis Grizzlies.

The average Milwaukee Bucks fan in United States is 31.8 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Florida. Top brand affinities include Minnesota Timberwolves, Giannis Antetokounmpo, Google Drive, with strongest over-indexing on Minnesota Timberwolves (4.55× the country average). Demographically, the Milwaukee Bucks audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Milwaukee Bucks fans

Demographic split for Milwaukee Bucks audience in United States
MetricValue
Female46.3%
Male53.7%
Average age31.8
Estimated audience size18,392,561

Audience persona

The typical Milwaukee Bucks fan in United States is balanced, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Milwaukee Bucks in United States
RegionReachAffinity
Wisconsin3,780,00023.28×
California941,4650.47×
Florida870,7760.7×
Texas784,6480.5×
Illinois733,9651.2×
New York532,5550.52×
Michigan410,8830.85×
Georgia373,4320.66×
Ohio345,3660.61×
Indiana317,8810.95×
North Carolina301,5780.54×
Minnesota279,3641.06×
Pennsylvania267,3500.43×
Arizona256,3400.68×
Virginia211,5080.47×
Tennessee209,1980.57×
New Jersey207,2980.44×
Iowa184,6631.22×
Massachusetts173,5870.48×
Alabama165,7100.64×
Missouri164,6070.56×
Maryland161,0480.51×
Colorado157,0180.54×
South Carolina154,8910.56×
Louisiana146,5440.62×
Washington146,0570.4×
Oregon124,3940.59×
Mississippi122,5520.81×
Kentucky118,0540.51×
Oklahoma104,5420.51×
Nevada103,1400.58×
Arkansas91,9070.61×
Connecticut88,9480.48×
Kansas68,2380.47×
Nebraska54,8910.6×
Utah53,7440.33×
New Mexico37,5200.41×
Hawaii35,5790.45×
Idaho32,4320.35×
Washington, District of Columbia28,1590.51×
West Virginia27,3430.32×
New Hampshire24,9640.34×
Montana24,1390.47×
Rhode Island23,8610.41×
South Dakota23,4080.55×
Maine22,2450.34×
Delaware21,5650.42×
North Dakota17,7830.47×
Alaska13,8540.35×
Vermont10,8130.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milwaukee Bucks audience
BrandAffinityCategory
Minnesota Timberwolves4.55×Sports
Giannis Antetokounmpo5.58×Sports
Google Drive1.84×Technology & Electronics
Phoenix Suns3.59×Sports
Memphis Grizzlies4.66×Sports
Indiana Pacers3.94×Sports
Peacemaker1.5×Movies & TV
AutoZone1.58×Cars & Mobility
Denver Nuggets2.38×Sports
Reddit1.54×Internet & Social Media
Joel Embiid7.25×Sports
Houston Rockets2.77×Sports
Los Angeles Clippers3.54×Sports
Oklahoma City Thunder2.18×Sports
New Orleans Pelicans3.81×Sports
Big Buck's10.91×
NBA Finals1.75×Sports
Fox hunting2.27×Sports
New York Knicks2.69×Sports
LabCorp2×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milwaukee Bucks audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
Price SensitivityPREMIUM1.29
LGBTQ+ IdentityOPEN1.26
Social Media UsageJOY1.14
Sports ActivityPOWER1.02
Community OrientationOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Milwaukee Bucks
CountryShare
United States59.0%
Brazil4.5%
Canada3.8%

See Milwaukee Bucks audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Milwaukee Bucks have in United States?

Milwaukee Bucks has an estimated audience of 18,392,561 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Milwaukee Bucks fans?

46.3% of Milwaukee Bucks fans are female, 53.7% are male, with an average age of 31.8 years.

Which brands do Milwaukee Bucks fans like most?

Milwaukee Bucks fans show strongest brand affinity for Minnesota Timberwolves (4.55×), Giannis Antetokounmpo (5.58×), and Google Drive (1.84×) over the country average.

Where do Milwaukee Bucks fans live in United States?

Milwaukee Bucks fans in United States are most concentrated in Wisconsin (reach 3,780,000), California (reach 941,465), and Florida (reach 870,776). These three regions account for the largest share of the active audience.

What other brands do Milwaukee Bucks fans also like?

Beyond Milwaukee Bucks itself, the audience over-indexes on Giannis Antetokounmpo (5.58×), Google Drive (1.84×), Phoenix Suns (3.59×), and Memphis Grizzlies (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Bucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.