Rascasse Audience Intelligence

Milwaukee Bucks Audience in United States

A data profile of the people who buy, follow and care about Milwaukee Bucks in United States — modelled from more than twelve digital signal sources. Milwaukee Bucks has an estimated audience of 17,806,094 people in United States.

#17among Basketball in United States#28among Team in United States#128in Sports

The average Milwaukee Bucks fan in United States is 31.8 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Florida.

Top brand affinities include Giannis Antetokounmpo, Nancy Mace, Minnesota Timberwolves, with strongest over-indexing on Giannis Antetokounmpo (5.58× the country average).

Demographically, the Milwaukee Bucks audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milwaukee Bucks fan in United States is balanced, around 31.8 years old, with strong Need for Security tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milwaukee Bucks profile in United States.

Audience size
17.8M
in United States
Gender
46.3%♀
53.7% male
Age
31.8
average years
Country rank
#1907
Team in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Milwaukee Bucks fans

46.3% are female, 53.7% are male, average age 31.8.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Milwaukee Bucks audience in United States
MetricValue
Female46.3%
Male53.7%
Average age31.8
Estimated audience size17,806,094
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Milwaukee Bucks audience in United States
Age bracketShare%
16-1944%
20-2919%
30-3914%
40-4912%
50+11%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Milwaukee Bucks audience comes from United States.

Worldwide audience distribution share by country for Milwaukee Bucks
CountryShare
United States58.2%
Brazil4.5%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milwaukee Bucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Milwaukee Bucks fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4M23.50×
02Illinois~700K1.21×
03Iowa~200K1.12×
04Minnesota~300K0.99×
05Mississippi~100K0.80×
06Indiana~200K0.73×
07Michigan~300K0.71×
08Florida~900K0.69×
09Arizona~300K0.67×
10Nebraska~60K0.67×
11Alabama~200K0.65×
12Louisiana~200K0.65×
13Georgia~400K0.64×
14Arkansas~90K0.61×
15Nevada~100K0.60×
16South Dakota~30K0.60×
17Missouri~200K0.57×
18South Carolina~200K0.57×
19North Dakota~20K0.57×
20Ohio~300K0.55×
21North Carolina~300K0.55×
22Tennessee~200K0.54×
23Oklahoma~100K0.54×
24Alaska~20K0.53×
25New York~500K0.52×
26Kentucky~100K0.52×
27Washington, District of Columbia~30K0.52×
28Montana~30K0.52×
29Colorado~100K0.51×
30Maryland~200K0.50×
31Connecticut~90K0.50×
32Delaware~30K0.50×
33Texas~800K0.49×
34Massachusetts~200K0.49×
35Hawaii~40K0.49×
36Virginia~200K0.48×
37Kansas~70K0.48×
38Oregon~100K0.47×
39Rhode Island~30K0.47×
40Pennsylvania~300K0.45×
41Vermont~10K0.45×
42New Jersey~200K0.44×
43California~900K0.43×
44New Mexico~40K0.43×
45Idaho~40K0.42×
46Maine~30K0.42×
47Washington~200K0.41×
48New Hampshire~30K0.41×
49West Virginia~30K0.40×
50Utah~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Milwaukee Bucks, United States
0.36×1.00×23.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milwaukee Bucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milwaukee Bucks audience
#·InterestCategoryAffinity×
01Big Buck'sTopic10.91×
02Joel EmbiidSports7.25×
03Giannis AntetokounmpoSports5.58×
04Memphis GrizzliesSports4.66×
05Minnesota TimberwolvesSports4.55×
06Chris PaulSports4.33×
07New Orleans PelicansSports3.81×
08Nancy MacePolitics & Society3.67×
09Phoenix SunsSports3.59×
10Los Angeles ClippersSports3.54×
11Victor WembanyamaSports3.44×
12Houston RocketsSports2.77×
13New York KnicksSports2.69×
14San Antonio SpursSports2.65×
15Denver NuggetsSports2.38×
16Google DriveTechnology & Electronics1.84×
17Lindsey GrahamPolitics & Society1.75×
18AutoZoneCars & Mobility1.58×
19RedditInternet & Social Media1.54×
20PeacemakerMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milwaukee Bucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milwaukee Bucks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
PatriotismCONSERVATISM1.32×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milwaukee Bucks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
TravellingTHRILL0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milwaukee Bucks have in United States?

Milwaukee Bucks has an estimated audience of 17,806,094 people in United States, concentrated in Wisconsin and California.

02

What is the gender split and age of Milwaukee Bucks fans?

46.3% of Milwaukee Bucks fans are female, 53.7% are male, with an average age of 31.8 years.

03

Which brands do Milwaukee Bucks fans like most?

Milwaukee Bucks fans show strongest brand affinity for Giannis Antetokounmpo (5.58×), Nancy Mace (3.67×), and Minnesota Timberwolves (4.55×) over the country average.

04

Where do Milwaukee Bucks fans live in United States?

Milwaukee Bucks fans in United States are most concentrated in Wisconsin (reach ~4M), California (reach ~900K), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Milwaukee Bucks fans also like?

Beyond Milwaukee Bucks itself, the audience over-indexes on Nancy Mace (3.67×), Minnesota Timberwolves (4.55×), Joel Embiid (7.25×), and Lindsey Graham (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Milwaukee Bucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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