Rascasse Audience Intelligence

Portland Trail Blazers Audience in United States

A data profile of the people who buy, follow and care about Portland Trail Blazers in United States — modelled from more than twelve digital signal sources. Portland Trail Blazers has an estimated audience of 13,756,843 people in United States.

#27among Basketball in United States#49among Team in United States#185in Sports

The average Portland Trail Blazers fan in United States is 29.7 years old, more male, and lives primarily in Oregon.

The audience is concentrated in Oregon, California, Washington.

Top brand affinities include 7-Eleven, United Airlines, Caitlin Clark, with strongest over-indexing on 7-Eleven (7.3× the country average).

Demographically, the Portland Trail Blazers audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Portland Trail Blazers fan in United States is more male, around 29.7 years old, with strong Family Orientation tendencies and a notable affinity for 7-Eleven.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Portland Trail Blazers profile in United States.

Audience size
13.8M
in United States
Gender
43.1%♀
56.9% male
Age
29.7
average years
Country rank
#2574
Team in United States
Fig. 01

Search interest · 12-month trend

+173%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Portland Trail Blazers fans

43.1% are female, 56.9% are male, average age 29.7.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Portland Trail Blazers audience in United States
MetricValue
Female43.1%
Male56.9%
Average age29.7
Estimated audience size13,756,843
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Portland Trail Blazers audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Portland Trail Blazers audience comes from United States.

Worldwide audience distribution share by country for Portland Trail Blazers
CountryShare
United States59.7%
Brazil5.1%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Portland Trail Blazers audience in United States is strongest.

Fig. 05

Top regions by affinity

Portland Trail Blazers fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3M19.62×
02Washington~800K2.95×
03Idaho~80K1.14×
04Hawaii~60K1.04×
05Nevada~100K0.92×
06Montana~30K0.90×
07Arizona~200K0.88×
08Alaska~20K0.83×
09Mississippi~90K0.80×
10Louisiana~100K0.79×
11California~1M0.76×
12Connecticut~90K0.71×
13Oklahoma~100K0.70×
14Georgia~300K0.62×
15Florida~500K0.60×
16Colorado~100K0.60×
17Texas~700K0.59×
18Illinois~300K0.59×
19Arkansas~60K0.59×
20Massachusetts~200K0.58×
21Maryland~100K0.58×
22South Carolina~100K0.58×
23Washington, District of Columbia~20K0.58×
24North Carolina~200K0.57×
25Tennessee~200K0.57×
26New York~400K0.56×
27Ohio~200K0.56×
28Utah~70K0.56×
29New Jersey~200K0.55×
30Alabama~100K0.55×
31South Dakota~20K0.55×
32Minnesota~100K0.54×
33Michigan~200K0.52×
34Indiana~100K0.52×
35Wyoming~10K0.52×
36Iowa~50K0.50×
37Rhode Island~20K0.50×
38Missouri~100K0.49×
39New Mexico~30K0.48×
40Delaware~20K0.48×
41Wisconsin~90K0.47×
42Virginia~100K0.46×
43North Dakota~10K0.46×
44Pennsylvania~200K0.45×
45Kentucky~80K0.45×
46Kansas~50K0.44×
47Nebraska~30K0.43×
48New Hampshire~20K0.43×
49Maine~20K0.40×
50West Virginia~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Portland Trail Blazers, United States
0.33×1.00×19.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Portland Trail Blazers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Portland Trail Blazers audience
#·InterestCategoryAffinity×
01The Players ChampionshipSports21.34×
02Caitlin ClarkSports9.28×
03Dallas (1978 TV series)Movies & TV8.84×
04Clayton KershawSports8.57×
05University of North TexasBusiness & Career8.35×
06Texas Christian UniversityBusiness & Career8.23×
07Six Flags Over TexasTravel & Leisure7.86×
08University of OklahomaBusiness & Career7.55×
09Arlington, TexasTravel & Leisure7.35×
107-ElevenShopping7.30×
11Owen WilsonMovies & TV7.25×
12University of Notre DameBusiness & Career7.14×
13MonterreyTravel & Leisure6.55×
14Fort Worth, TexasTravel & Leisure5.89×
15United AirlinesTravel & Leisure5.61×
16TelemundoMovies & TV4.40×
17San AntonioTravel & Leisure4.35×
18ClevelandTravel & Leisure4.09×
19BaltimoreTravel & Leisure3.87×
20WNBASports3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Portland Trail Blazers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Portland Trail Blazers audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.07×
Quality AwarenessPREMIUM1.07×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Portland Trail Blazers audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.81×
PatriotismCONSERVATISM0.82×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Portland Trail Blazers have in United States?

Portland Trail Blazers has an estimated audience of 13,756,843 people in United States, concentrated in Oregon and California.

02

What is the gender split and age of Portland Trail Blazers fans?

43.1% of Portland Trail Blazers fans are female, 56.9% are male, with an average age of 29.7 years.

03

Which brands do Portland Trail Blazers fans like most?

Portland Trail Blazers fans show strongest brand affinity for 7-Eleven (7.3×), United Airlines (5.61×), and Caitlin Clark (9.28×) over the country average.

04

Where do Portland Trail Blazers fans live in United States?

Portland Trail Blazers fans in United States are most concentrated in Oregon (reach ~3M), California (reach ~1M), and Washington (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Portland Trail Blazers fans also like?

Beyond Portland Trail Blazers itself, the audience over-indexes on United Airlines (5.61×), Caitlin Clark (9.28×), Dallas (1978 TV series) (8.84×), and Fort Worth, Texas (5.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Trail Blazers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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