Portland Trail Blazers Audience in United States

Portland Trail Blazers logo

Portland Trail Blazers has an estimated audience of 13,313,338 people in United States. 43.1% are female, 56.9% are male, average age 29.7. Top regions: Oregon, California, Washington. Top brand affinities: 7-Eleven, Caitlin Clark, United Airlines, Dallas (1978 TV series), Fort Worth, Texas.

The average Portland Trail Blazers fan in United States is 29.7 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include 7-Eleven, Caitlin Clark, United Airlines, with strongest over-indexing on 7-Eleven (7.3× the country average). Demographically, the Portland Trail Blazers audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Portland Trail Blazers fans

Demographic split for Portland Trail Blazers audience in United States
MetricValue
Female43.1%
Male56.9%
Average age29.7
Estimated audience size13,313,338

Audience persona

The typical Portland Trail Blazers fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Portland Trail Blazers in United States
RegionReachAffinity
Oregon2,880,00019.51×
California1,082,6800.74×
Washington788,4342.95×
Texas705,8210.62×
Florida583,0990.65×
New York413,7890.56×
Illinois278,0760.63×
Georgia272,8820.67×
Ohio258,2120.63×
North Carolina254,0520.63×
Arizona236,5250.87×
Pennsylvania209,1010.47×
Michigan195,7090.56×
New Jersey187,4350.55×
Virginia162,4960.5×
Tennessee161,4730.6×
Massachusetts154,5110.59×
Louisiana143,2400.83×
Indiana136,9780.56×
Maryland130,5000.57×
Colorado127,8360.61×
South Carolina121,9890.61×
Nevada118,4150.92×
Connecticut107,9340.81×
Alabama101,1680.54×
Missouri99,5620.46×
Minnesota97,7040.51×
Wisconsin93,7510.47×
Mississippi86,6020.79×
Oklahoma83,3020.56×
Kentucky76,4600.46×
Idaho64,0120.96×
Utah63,9970.54×
Arkansas61,6340.56×
Iowa55,5970.51×
Hawaii55,1200.96×
Kansas45,1470.43×
Montana32,1500.87×
Nebraska29,6950.44×
New Mexico28,9740.43×
Washington, District of Columbia25,0200.63×
Rhode Island21,2120.5×
New Hampshire21,1090.4×
Alaska19,6640.69×
Maine17,7390.37×
West Virginia16,9770.27×
South Dakota16,2090.53×
Delaware15,6340.43×
North Dakota10,0430.37×
Wyoming7,9820.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portland Trail Blazers audience
BrandAffinityCategory
7-Eleven7.3×Shopping
Caitlin Clark9.28×Sports
United Airlines5.61×Travel & Leisure
Dallas (1978 TV series)8.84×Movies & TV
Fort Worth, Texas5.89×Travel & Leisure
Monterrey6.55×Travel & Leisure
The Players Championship21.34×Sports
Arlington, Texas7.35×Travel & Leisure
Telemundo4.4×Movies & TV
Six Flags Over Texas7.86×Travel & Leisure
University of North Texas8.35×Business & Career
San Antonio4.35×Travel & Leisure
University of Oklahoma7.55×Business & Career
Texas Christian University8.23×Business & Career
Clayton Kershaw8.57×Sports
University of Notre Dame7.14×Business & Career
WNBA3.3×Sports
Owen Wilson7.25×Movies & TV
Baltimore3.87×Travel & Leisure
Cleveland4.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portland Trail Blazers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Family OrientationCONSERVATISM1.32
Convenience OrientationPREMIUM1.13
Social Media UsageJOY1.12
IndulgenceJOY1.11
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Portland Trail Blazers
CountryShare
United States59.3%
Brazil5.0%
Canada3.5%

See Portland Trail Blazers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Portland Trail Blazers have in United States?

Portland Trail Blazers has an estimated audience of 13,313,338 people in United States, concentrated in Oregon and California.

What is the gender split and age of Portland Trail Blazers fans?

43.1% of Portland Trail Blazers fans are female, 56.9% are male, with an average age of 29.7 years.

Which brands do Portland Trail Blazers fans like most?

Portland Trail Blazers fans show strongest brand affinity for 7-Eleven (7.3×), Caitlin Clark (9.28×), and United Airlines (5.61×) over the country average.

Where do Portland Trail Blazers fans live in United States?

Portland Trail Blazers fans in United States are most concentrated in Oregon (reach 2,880,000), California (reach 1,082,680), and Washington (reach 788,434). These three regions account for the largest share of the active audience.

What other brands do Portland Trail Blazers fans also like?

Beyond Portland Trail Blazers itself, the audience over-indexes on Caitlin Clark (9.28×), United Airlines (5.61×), Dallas (1978 TV series) (8.84×), and Fort Worth, Texas (5.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portland Trail Blazers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.