Baltimore Audience in United States

Baltimore logo

Baltimore has an estimated audience of 16,715,386 people in United States. 52.2% are female, 47.8% are male, average age 41.7. Top regions: Maryland, California, Texas. Top brand affinities: Nebraska, Kendra Scott, Kansas, Jesse Plemons, Mothercare.

The average Baltimore fan in United States is 41.7 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Nebraska, Kendra Scott, Kansas, with strongest over-indexing on Nebraska (2.03× the country average). Demographically, the Baltimore audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Baltimore fans

Demographic split for Baltimore audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.7
Estimated audience size16,715,386

Audience persona

The typical Baltimore fan in United States is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Baltimore in United States
RegionReachAffinity
Maryland2,451,7988.53×
California1,395,5520.76×
Texas1,122,0070.78×
New York1,035,4401.11×
Florida964,8210.85×
Pennsylvania767,3081.36×
Virginia706,2611.73×
New Jersey680,8021.6×
North Carolina453,5240.9×
Illinois445,5780.8×
Georgia433,8280.84×
Ohio424,8780.83×
Arizona336,1380.98×
Massachusetts307,4830.93×
Michigan298,4310.68×
Washington241,3460.72×
Washington, District of Columbia232,6364.63×
Tennessee225,4190.67×
Alabama208,8710.89×
Indiana195,3860.64×
South Carolina193,6010.77×
Colorado192,3100.73×
Missouri186,4210.69×
Minnesota167,1930.7×
Wisconsin161,0290.64×
Louisiana146,2180.68×
Connecticut143,0250.85×
Kentucky134,6630.64×
Oregon114,6510.6×
Nevada106,5260.66×
Oklahoma103,3110.56×
Utah89,3690.6×
Kansas84,8860.64×
Iowa80,5860.59×
Delaware80,3631.74×
Mississippi78,5580.57×
Arkansas77,5440.56×
West Virginia65,4790.84×
New Mexico53,3940.64×
Nebraska44,4050.53×
Idaho43,4460.52×
Hawaii42,2390.59×
New Hampshire41,8200.63×
Rhode Island38,5540.72×
Maine37,4510.63×
Alaska28,1900.79×
Montana23,7570.51×
Vermont19,0830.65×
South Dakota18,5170.48×
North Dakota18,4660.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baltimore audience
BrandAffinityCategory
Nebraska2.03×Travel & Leisure
Kendra Scott1.75×Fashion & Accessoires
Kansas1.54×Travel & Leisure
Jesse Plemons1.99×Movies & TV
Mothercare1.8×Kids & Family
Nebraska Cornhuskers football1.88×Sports
Home staging2.34×Home & Garden
Urban horticulture1.6×Home & Garden
Noodle (Gorillaz)1.57×Music & Radio
Monogram1.62×Home & Garden
Cam Ward1.54×Sports
Charlamagne Tha God3.7×Movies & TV
Hayward, California3.49×Travel & Leisure
Jeep Wagoneer1.78×Cars & Mobility
Kento Yamazaki3.37×Movies & TV
Enrique Hernández (baseball)4.36×Sports
Glossier1.53×Beauty & Wellness
Jaws1.55×Movies & TV
Kodiak, Alaska2.35×Travel & Leisure
Nipsey Hussle1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baltimore audience
TraitClusterScore
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.18
LGBTQ+ IdentityOPEN1.17
PatriotismCONSERVATISM1.17
IndulgenceJOY1.13
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Baltimore
CountryShare
United States70.5%
United Kingdom3.5%
Canada3.5%

See Baltimore audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Baltimore have in United States?

Baltimore has an estimated audience of 16,715,386 people in United States, concentrated in Maryland and California.

What is the gender split and age of Baltimore fans?

52.2% of Baltimore fans are female, 47.8% are male, with an average age of 41.7 years.

Which brands do Baltimore fans like most?

Baltimore fans show strongest brand affinity for Nebraska (2.03×), Kendra Scott (1.75×), and Kansas (1.54×) over the country average.

Where do Baltimore fans live in United States?

Baltimore fans in United States are most concentrated in Maryland (reach 2,451,798), California (reach 1,395,552), and Texas (reach 1,122,007). These three regions account for the largest share of the active audience.

What other brands do Baltimore fans also like?

Beyond Baltimore itself, the audience over-indexes on Kendra Scott (1.75×), Kansas (1.54×), Jesse Plemons (1.99×), and Mothercare (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.