Rascasse Audience Intelligence

Baltimore Audience in United States

A data profile of the people who buy, follow and care about Baltimore in United States — modelled from more than twelve digital signal sources. Baltimore has an estimated audience of 16,715,386 people in United States.

#31among City in United States#109among POI in United States#181in Travel & Leisure

The average Baltimore fan in United States is 41.7 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include United Airlines, Mortgage loans, Sustainable energy, with strongest over-indexing on United Airlines (3.69× the country average).

Demographically, the Baltimore audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baltimore fan in United States is balanced, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltimore profile in United States.

Audience size
16.7M
in United States
Gender
52.2%♀
47.8% male
Age
41.7
average years
Country rank
#2064
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltimore fans

52.2% are female, 47.8% are male, average age 41.7.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Baltimore audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.7
Estimated audience size16,715,386
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Baltimore audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Baltimore audience comes from United States.

Worldwide audience distribution share by country for Baltimore
CountryShare
United States70.4%
United Kingdom3.5%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltimore audience in United States is strongest.

Fig. 05

Top regions by affinity

Baltimore fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~3M10.73×
02Washington, District of Columbia~300K5.37×
03Delaware~80K1.74×
04Virginia~700K1.65×
05New Jersey~600K1.30×
06Pennsylvania~700K1.27×
07New York~900K0.99×
08Ohio~500K0.88×
09West Virginia~70K0.88×
10North Carolina~400K0.87×
11Massachusetts~300K0.83×
12Arizona~300K0.81×
13Connecticut~100K0.79×
14Georgia~400K0.77×
15Florida~900K0.76×
16Alabama~200K0.75×
17Illinois~400K0.74×
18South Carolina~200K0.74×
19Alaska~30K0.74×
20Rhode Island~40K0.72×
21Vermont~20K0.72×
22Texas~1M0.70×
23California~1M0.67×
24Washington~200K0.67×
25Colorado~200K0.66×
26Minnesota~200K0.65×
27Maine~40K0.65×
28Louisiana~100K0.64×
29New Hampshire~40K0.64×
30Michigan~300K0.63×
31Missouri~200K0.63×
32Tennessee~200K0.62×
33Indiana~200K0.62×
34Wisconsin~200K0.62×
35Kentucky~100K0.62×
36Kansas~80K0.62×
37Nevada~100K0.61×
38New Mexico~50K0.61×
39North Dakota~20K0.60×
40Hawaii~40K0.59×
41Utah~90K0.58×
42Mississippi~80K0.58×
43Oregon~100K0.57×
44Arkansas~80K0.56×
45Iowa~80K0.56×
46Montana~30K0.55×
47Oklahoma~100K0.54×
48Nebraska~50K0.54×
49South Dakota~20K0.54×
50Idaho~40K0.53×
Fig. 06

Affinity by region

Affinity by region — Baltimore, United States
0.53×1.00×10.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltimore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltimore audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden3.94×
02CitibankBusiness & Career3.94×
03Dallas MavericksSports3.94×
04Retail bankingBusiness & Career3.94×
05Portland Trail BlazersSports3.87×
06United AirlinesTravel & Leisure3.69×
07Online bankingBusiness & Career3.54×
08Renewable energyBusiness & Career3.42×
09FedExBusiness & Career2.91×
10First class travelTravel & Leisure2.78×
11Mortgage loansBusiness & Career2.76×
12Miami HeatSports2.67×
13Vehicle insuranceCars & Mobility2.37×
14Super BowlSports2.34×
15Real propertyHome & Garden2.08×
16Discount storesShopping1.96×
17American AirlinesTravel & Leisure1.72×
18Planet FitnessSports1.61×
19McDonald'sFood & Beverages1.57×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltimore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltimore audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
PatriotismCONSERVATISM1.60×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltimore audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.86×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltimore have in United States?

Baltimore has an estimated audience of 16,715,386 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Baltimore fans?

52.2% of Baltimore fans are female, 47.8% are male, with an average age of 41.7 years.

03

Which brands do Baltimore fans like most?

Baltimore fans show strongest brand affinity for United Airlines (3.69×), Mortgage loans (2.76×), and Sustainable energy (3.94×) over the country average.

04

Where do Baltimore fans live in United States?

Baltimore fans in United States are most concentrated in Maryland (reach ~3M), California (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Baltimore fans also like?

Beyond Baltimore itself, the audience over-indexes on Mortgage loans (2.76×), Sustainable energy (3.94×), Renewable energy (3.42×), and FedEx (2.91×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baltimore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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