Baltimore Audience in Germany
Baltimore has an estimated audience of 336,274 people in Germany. 47.0% are female, 53.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Flights, Borussia Dortmund, American Airlines, RB Leipzig, Caribou Coffee.
The average Baltimore fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Flights, Borussia Dortmund, American Airlines, with strongest over-indexing on Google Flights (9.37× the country average). Demographically, the Baltimore audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Baltimore fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.5 |
| Estimated audience size | 336,274 |
Audience persona
The typical Baltimore fan in Germany is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,785 | 1.07× |
| Bayern | 60,889 | 1.13× |
| Baden-Württemberg | 49,191 | 1.07× |
| Hessen | 33,087 | 1.29× |
| Niedersachsen | 31,530 | 0.97× |
| Berlin | 19,216 | 1.28× |
| Rheinland-Pfalz | 17,629 | 1.05× |
| Sachsen | 14,084 | 0.85× |
| Schleswig-Holstein | 12,450 | 1.03× |
| Hamburg | 9,122 | 1.2× |
| Brandenburg | 8,459 | 0.81× |
| Thüringen | 6,399 | 0.75× |
| Sachsen-Anhalt | 6,058 | 0.7× |
| Mecklenburg-Vorpommern | 4,741 | 0.74× |
| Bremen | 3,644 | 1.27× |
| Saarland | 3,327 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 9.37× | Travel & Leisure |
| Borussia Dortmund | 2.82× | Sports |
| American Airlines | 20.98× | Travel & Leisure |
| RB Leipzig | 5.36× | Sports |
| Caribou Coffee | 75.06× | Food & Beverages |
| Livemusic | 4.39× | Music & Radio |
| VfB Stuttgart | 3.7× | Sports |
| Ponytail | 14.02× | Fashion & Accessoires |
| Giannis Antetokounmpo | 18.05× | Sports |
| Meagan Good | 37.28× | Movies & TV |
| Satire | 5.3× | Literature |
| Eintracht Frankfurt | 3.05× | Sports |
| Western Union | 4.85× | Business & Career |
| Netto Marken-Discount | 2.6× | Shopping |
| Delta Air Lines | 23.44× | Travel & Leisure |
| Fachhochschule | 8.03× | Business & Career |
| FC Bayern Munich | 2.04× | Sports |
| SC Freiburg | 4.9× | Sports |
| Hertha BSC | 4.19× | Sports |
| Casino | 5.74× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.93 |
| Extroversion | THRILL | 1.6 |
| Pet Ownership | JOY | 1.54 |
| Sports Activity | POWER | 1.54 |
| Early Adopter Mentality | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| United Kingdom | 3.5% |
| Canada | 3.5% |
See Baltimore audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Baltimore have in Germany?
Baltimore has an estimated audience of 336,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baltimore fans?
47.0% of Baltimore fans are female, 53.0% are male, with an average age of 38.5 years.
Which brands do Baltimore fans like most?
Baltimore fans show strongest brand affinity for Google Flights (9.37×), Borussia Dortmund (2.82×), and American Airlines (20.98×) over the country average.
Where do Baltimore fans live in Germany?
Baltimore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,785), Bayern (reach 60,889), and Baden-Württemberg (reach 49,191). These three regions account for the largest share of the active audience.
What other brands do Baltimore fans also like?
Beyond Baltimore itself, the audience over-indexes on Borussia Dortmund (2.82×), American Airlines (20.98×), RB Leipzig (5.36×), and Caribou Coffee (75.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baltimore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.