Rascasse Audience Intelligence

Baltimore Audience in Germany

A data profile of the people who buy, follow and care about Baltimore in Germany — modelled from more than twelve digital signal sources. Baltimore has an estimated audience of 336,274 people in Germany.

#310among City in Germany#1483among POI in Germany#1281in Travel & Leisure

The average Baltimore fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Meagan Good, Caribou Coffee, Giannis Antetokounmpo, with strongest over-indexing on Meagan Good (82.6× the country average).

Demographically, the Baltimore audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baltimore fan in Germany is balanced, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Meagan Good.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltimore profile in Germany.

Audience size
336K
in Germany
Gender
47.0%♀
53.0% male
Age
38.5
average years
Country rank
#15991
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltimore fans

47.0% are female, 53.0% are male, average age 38.5.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Baltimore audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age38.5
Estimated audience size336,274
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Baltimore audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3927%
40-4921%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Baltimore audience comes from Germany.

Worldwide audience distribution share by country for Baltimore
CountryShare
United States70.4%
United Kingdom3.5%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltimore audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baltimore fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.27×
02Hessen~30K1.24×
03Berlin~20K1.24×
04Hamburg~9K1.18×
05Bayern~60K1.10×
06Baden-Württemberg~50K1.05×
07Nordrhein-Westfalen~80K1.04×
08Rheinland-Pfalz~20K1.04×
09Schleswig-Holstein~10K1.02×
10Niedersachsen~30K0.96×
11Saarland~4K0.88×
12Sachsen~10K0.86×
13Brandenburg~9K0.84×
14Thüringen~7K0.79×
15Mecklenburg-Vorpommern~5K0.78×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Baltimore, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltimore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltimore audience
#·InterestCategoryAffinity×
01Caribou CoffeeFood & Beverages127.90×
02Meagan GoodMovies & TV82.60×
03Delta Air LinesTravel & Leisure21.71×
04American AirlinesTravel & Leisure20.00×
05FnacShopping20.00×
06PonytailFashion & Accessoires18.37×
07Giannis AntetokounmpoSports17.03×
08Smyths Toys SuperstoresShopping9.78×
09Dallas MavericksSports9.47×
10Google FlightsTravel & Leisure6.68×
11Hair ironBeauty & Wellness5.41×
12TownhouseHome & Garden4.04×
13Tour de FranceSports2.97×
14RB LeipzigSports2.92×
15Netto Marken-DiscountShopping2.79×
16Sportswear (activewear)Fashion & Accessoires2.73×
17HugendubelShopping2.61×
18FamilyKids & Family1.71×
19NatureHome & Garden1.71×
20Müller (company)Food & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltimore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltimore audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.96×
ExtroversionTHRILL1.92×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltimore audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Price SensitivityPREMIUM0.66×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltimore have in Germany?

Baltimore has an estimated audience of 336,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Baltimore fans?

47.0% of Baltimore fans are female, 53.0% are male, with an average age of 38.5 years.

03

Which brands do Baltimore fans like most?

Baltimore fans show strongest brand affinity for Meagan Good (82.6×), Caribou Coffee (127.9×), and Giannis Antetokounmpo (17.03×) over the country average.

04

Where do Baltimore fans live in Germany?

Baltimore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Baltimore fans also like?

Beyond Baltimore itself, the audience over-indexes on Caribou Coffee (127.9×), Giannis Antetokounmpo (17.03×), Ponytail (18.37×), and Google Flights (6.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Baltimore audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baltimore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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