Smyths Toys Superstores Audience in Germany
Smyths Toys Superstores has an estimated audience of 555,592 people in Germany. 48.3% are female, 51.7% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Build-A-Bear Workshop, Grimes (musician), Cult Beauty, Pulp Fiction, Pixi.
The average Smyths Toys Superstores fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Build-A-Bear Workshop, Grimes (musician), Cult Beauty, with strongest over-indexing on Build-A-Bear Workshop (166.8× the country average). Demographically, the Smyths Toys Superstores audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Toys shop
Demographics of Smyths Toys Superstores fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 41.0 |
| Estimated audience size | 555,592 |
Audience persona
The typical Smyths Toys Superstores fan in Germany is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Build-A-Bear Workshop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,229 | 1.38× |
| Bayern | 111,339 | 1.25× |
| Baden-Württemberg | 77,976 | 1.03× |
| Niedersachsen | 52,316 | 0.97× |
| Berlin | 47,978 | 1.93× |
| Hessen | 39,521 | 0.93× |
| Rheinland-Pfalz | 38,011 | 1.37× |
| Sachsen | 21,867 | 0.8× |
| Schleswig-Holstein | 18,142 | 0.91× |
| Brandenburg | 14,332 | 0.83× |
| Hamburg | 12,328 | 0.98× |
| Sachsen-Anhalt | 8,252 | 0.57× |
| Bremen | 7,500 | 1.58× |
| Thüringen | 5,804 | 0.41× |
| Mecklenburg-Vorpommern | 5,743 | 0.54× |
| Saarland | 3,552 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Build-A-Bear Workshop | 166.8× | Kids & Family |
| Grimes (musician) | 77.84× | Music & Radio |
| Cult Beauty | 56.51× | Shopping |
| Pulp Fiction | 36.92× | Movies & TV |
| Pixi | 45.85× | Beauty & Wellness |
| Insane Inflatable 5K | 233.41× | Travel & Leisure |
| Spirituality | 13.81× | Health |
| Laura Ashley | 48.01× | Home & Garden |
| Virtue | 11.77× | Politics & Society |
| Religion | 8.72× | Business & Career |
| Baby toys | 24.35× | Kids & Family |
| Ponytail | 30.29× | Fashion & Accessoires |
| Reik | 204.53× | Music & Radio |
| Wellness (alternative medicine) | 8.26× | Health |
| Google Flights | 8.41× | Travel & Leisure |
| Pippa Middleton | 43.48× | Politics & Society |
| Meditation | 6.18× | Health |
| Lisa Eldridge | 74.42× | Beauty & Wellness |
| Christmas | 6.97× | Kids & Family |
| Bible | 11.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| DIY Mentality | THRILL | 1.36 |
| Career Orientation | POWER | 1.36 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.12 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 64.0% |
| Germany | 18.4% |
| Ireland | 6.7% |
See Smyths Toys Superstores audiences in other countries
- Smyths Toys Superstores — United States
- Smyths Toys Superstores — United Kingdom
- Smyths Toys Superstores — France
- Smyths Toys Superstores — Italy
- Smyths Toys Superstores — Spain
- Smyths Toys Superstores — Brazil
- Smyths Toys Superstores — Japan
- Smyths Toys Superstores — South Korea
- Smyths Toys Superstores — India
More Toys shop audiences in Germany
- myToys (1,348,300)
- Toys "R" Us (1,019,157)
- Disney Store (678,871)
- Smyk (27,644)
- Dallas Vintage toys (920)
Frequently asked questions
How many fans does Smyths Toys Superstores have in Germany?
Smyths Toys Superstores has an estimated audience of 555,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smyths Toys Superstores fans?
48.3% of Smyths Toys Superstores fans are female, 51.7% are male, with an average age of 41.0 years.
Which brands do Smyths Toys Superstores fans like most?
Smyths Toys Superstores fans show strongest brand affinity for Build-A-Bear Workshop (166.8×), Grimes (musician) (77.84×), and Cult Beauty (56.51×) over the country average.
Where do Smyths Toys Superstores fans live in Germany?
Smyths Toys Superstores fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,229), Bayern (reach 111,339), and Baden-Württemberg (reach 77,976). These three regions account for the largest share of the active audience.
What other brands do Smyths Toys Superstores fans also like?
Beyond Smyths Toys Superstores itself, the audience over-indexes on Grimes (musician) (77.84×), Cult Beauty (56.51×), Pulp Fiction (36.92×), and Pixi (45.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smyths Toys Superstores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.