Cult Beauty Audience in Germany
Cult Beauty has an estimated audience of 442,246 people in Germany. 76.5% are female, 23.5% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smyths Toys Superstores, Living Proof, Lisa Eldridge, Fat Face, feelunique.com.
The average Cult Beauty fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smyths Toys Superstores, Living Proof, Lisa Eldridge, with strongest over-indexing on Smyths Toys Superstores (51.23× the country average). Demographically, the Cult Beauty audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Beauty
Demographics of Cult Beauty fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 36.1 |
| Estimated audience size | 442,246 |
Audience persona
The typical Cult Beauty fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Smyths Toys Superstores.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,073 | 1.35× |
| Bayern | 77,227 | 1.09× |
| Baden-Württemberg | 68,370 | 1.13× |
| Niedersachsen | 43,532 | 1.01× |
| Hessen | 41,241 | 1.22× |
| Berlin | 30,876 | 1.56× |
| Rheinland-Pfalz | 24,714 | 1.12× |
| Schleswig-Holstein | 14,137 | 0.89× |
| Sachsen | 12,935 | 0.6× |
| Hamburg | 11,906 | 1.19× |
| Brandenburg | 11,467 | 0.84× |
| Sachsen-Anhalt | 6,852 | 0.6× |
| Thüringen | 6,649 | 0.59× |
| Mecklenburg-Vorpommern | 5,324 | 0.63× |
| Bremen | 4,992 | 1.32× |
| Saarland | 4,668 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smyths Toys Superstores | 51.23× | Shopping |
| Living Proof | 137.73× | Beauty & Wellness |
| Lisa Eldridge | 105.28× | Beauty & Wellness |
| Fat Face | 104.19× | Fashion & Accessoires |
| feelunique.com | 149.51× | Beauty & Wellness |
| Ginny And Georgia | 11.38× | Movies & TV |
| Pulp Fiction | 20× | Movies & TV |
| Ticketmaster | 11.19× | Travel & Leisure |
| Real Techniques | 87.54× | Beauty & Wellness |
| Un ballo in maschera | 74.01× | Music & Radio |
| Karachi Kings | 50.76× | Sports |
| Caso Cerrado | 99.93× | Movies & TV |
| GlossyBox.co.uk | 38.08× | Shopping |
| Bradley Cooper | 12.28× | Movies & TV |
| This Is Us (TV series) | 21.58× | Movies & TV |
| BH Cosmetics | 29.4× | Beauty & Wellness |
| Eventim | 5.85× | Travel & Leisure |
| Food and drink | 2.04× | Food & Beverages |
| Baby toys | 11.82× | Kids & Family |
| Entertainment | 2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Price Sensitivity | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.39 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 36.2% |
| Germany | 8.3% |
| Italy | 7.0% |
See Cult Beauty audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Cult Beauty have in Germany?
Cult Beauty has an estimated audience of 442,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cult Beauty fans?
76.5% of Cult Beauty fans are female, 23.5% are male, with an average age of 36.1 years.
Which brands do Cult Beauty fans like most?
Cult Beauty fans show strongest brand affinity for Smyths Toys Superstores (51.23×), Living Proof (137.73×), and Lisa Eldridge (105.28×) over the country average.
Where do Cult Beauty fans live in Germany?
Cult Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,073), Bayern (reach 77,227), and Baden-Württemberg (reach 68,370). These three regions account for the largest share of the active audience.
What other brands do Cult Beauty fans also like?
Beyond Cult Beauty itself, the audience over-indexes on Living Proof (137.73×), Lisa Eldridge (105.28×), Fat Face (104.19×), and feelunique.com (149.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cult Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.