Rascasse Audience Intelligence

Cult Beauty Target Market in Germany

A data profile of the people who buy, follow and care about Cult Beauty in Germany — modelled from more than twelve digital signal sources. Cult Beauty has an estimated audience of 437,989 people in Germany.

#12among Beauty in Germany#1683among Brand in Germany#331in Shopping

The average Cult Beauty fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smyths Toys Superstores, Lisa Eldridge, Living Proof, with strongest over-indexing on Smyths Toys Superstores (51.23× the country average).

Demographically, the Cult Beauty audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cult Beauty fan in Germany is more female, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Smyths Toys Superstores.

Category: Shopping · Type: Brand · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cult Beauty profile in Germany.

Audience size
438K
in Germany
Gender
76.5%♀
23.5% male
Age
36.1
average years
Country rank
#13029
Brand in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cult Beauty

76.5% are female, 23.5% are male, average age 36.1.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Cult Beauty audience in Germany
MetricValue
Female76.5%
Male23.5%
Average age36.1
Estimated audience size437,989
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Cult Beauty audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Cult Beauty audience comes from Germany.

Worldwide audience distribution share by country for Cult Beauty
CountryShare
United Kingdom36.0%
Germany8.2%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cult Beauty audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cult Beauty customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.44×
02Bremen~5K1.33×
03Nordrhein-Westfalen~100K1.32×
04Hessen~40K1.19×
05Hamburg~10K1.17×
06Rheinland-Pfalz~30K1.14×
07Baden-Württemberg~70K1.11×
08Bayern~80K1.08×
09Niedersachsen~40K0.98×
10Saarland~5K0.89×
11Schleswig-Holstein~10K0.88×
12Brandenburg~10K0.84×
13Thüringen~8K0.75×
14Mecklenburg-Vorpommern~6K0.70×
15Sachsen-Anhalt~8K0.67×
16Sachsen~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Cult Beauty, Germany
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cult Beauty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cult Beauty audience
#·InterestCategoryAffinity×
01feelunique.comBeauty & Wellness149.51×
02Living ProofBeauty & Wellness137.73×
03Lisa EldridgeBeauty & Wellness105.28×
04Fat FaceFashion & Accessoires104.19×
05Caso CerradoMovies & TV99.93×
06Real TechniquesBeauty & Wellness87.54×
07Un ballo in mascheraMusic & Radio74.01×
08Pain & GainMovies & TV72.93×
09Smyths Toys SuperstoresShopping51.23×
10Karachi KingsSports50.76×
11GlossyBox.co.ukShopping38.08×
12BH CosmeticsBeauty & Wellness29.40×
13This Is Us (TV series)Movies & TV21.58×
14Pulp FictionMovies & TV20.00×
15Bradley CooperMovies & TV12.28×
16Baby toysKids & Family11.82×
17TicketmasterTravel & Leisure11.19×
18IKEAHome & Garden2.83×
19Food and drinkFood & Beverages2.04×
20EntertainmentMovies & TV2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cult Beauty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cult Beauty audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.21×
Healthy LifestyleBALANCE2.14×
Urban LifestyleOPEN1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cult Beauty audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
Career OrientationPOWER0.66×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cult Beauty's target market in Germany?

Cult Beauty's target market in Germany covers an estimated 437,989 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cult Beauty customers?

76.5% of the Cult Beauty audience are female, 23.5% are male, with an average age of 36.1 years.

03

Which brands do Cult Beauty fans like most?

Cult Beauty fans show strongest brand affinity for Smyths Toys Superstores (51.23×), Lisa Eldridge (105.28×), and Living Proof (137.73×) over the country average.

04

Where do Cult Beauty fans live in Germany?

Cult Beauty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cult Beauty fans also like?

Beyond Cult Beauty itself, the audience over-indexes on Lisa Eldridge (105.28×), Living Proof (137.73×), Fat Face (104.19×), and feelunique.com (149.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in Germany

See Cult Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cult Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →