Ticketmaster Audience in Germany
Ticketmaster has an estimated audience of 2,970,351 people in Germany. 53.9% are female, 46.1% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eventim, Bradley Cooper, Boulanger, Zac Efron, Reddit.
The average Ticketmaster fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eventim, Bradley Cooper, Boulanger, with strongest over-indexing on Eventim (24× the country average). Demographically, the Ticketmaster audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Ticketmaster fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.7 |
| Estimated audience size | 2,970,351 |
Audience persona
The typical Ticketmaster fan in Germany is balanced, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eventim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 764,990 | 1.18× |
| Bayern | 574,841 | 1.2× |
| Baden-Württemberg | 352,997 | 0.87× |
| Niedersachsen | 320,887 | 1.11× |
| Hessen | 250,526 | 1.11× |
| Berlin | 159,683 | 1.2× |
| Rheinland-Pfalz | 145,782 | 0.98× |
| Sachsen | 125,484 | 0.86× |
| Schleswig-Holstein | 107,323 | 1.01× |
| Brandenburg | 90,402 | 0.98× |
| Hamburg | 78,887 | 1.18× |
| Sachsen-Anhalt | 61,160 | 0.79× |
| Thüringen | 59,284 | 0.78× |
| Mecklenburg-Vorpommern | 41,185 | 0.73× |
| Bremen | 31,980 | 1.26× |
| Saarland | 27,715 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eventim | 24× | Travel & Leisure |
| Bradley Cooper | 28.7× | Movies & TV |
| Boulanger | 39.8× | Shopping |
| Zac Efron | 21.26× | Movies & TV |
| 7.27× | Internet & Social Media | |
| Ryan Reynolds | 18.79× | Movies & TV |
| Ticketswap | 65.76× | Travel & Leisure |
| Janina Uhse | 26.65× | Movies & TV |
| Sonja Gerhardt | 16.79× | Movies & TV |
| Clipper | 30× | Beauty & Wellness |
| Marleen Lohse | 9.77× | Movies & TV |
| Hair iron | 8.33× | Beauty & Wellness |
| Jacob Elordi | 8× | Movies & TV |
| Felicitas Woll | 13.98× | Movies & TV |
| Apple Store | 8.19× | Shopping |
| Hairbrush | 7.22× | Beauty & Wellness |
| Argos (retailer) | 24.06× | Shopping |
| Conair Corporation | 25.77× | Home & Garden |
| Wolke Hegenbarth | 9.86× | Movies & TV |
| Aussie (shampoo) | 25.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.42 |
| Tradition | CONSERVATISM | 1.29 |
| Sustainability | BALANCE | 1.28 |
| Travelling | THRILL | 1.27 |
| Sports Activity | POWER | 1.27 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 10.5% |
| France | 8.0% |
See Ticketmaster audiences in other countries
More Ticket website audiences in Germany
- Eventim (8,693,321)
- Eventim (4,941,061)
- Viagogo (853,391)
- Eventbrite (253,765)
- Myticket (216,474)
Frequently asked questions
How many fans does Ticketmaster have in Germany?
Ticketmaster has an estimated audience of 2,970,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ticketmaster fans?
53.9% of Ticketmaster fans are female, 46.1% are male, with an average age of 38.7 years.
Which brands do Ticketmaster fans like most?
Ticketmaster fans show strongest brand affinity for Eventim (24×), Bradley Cooper (28.7×), and Boulanger (39.8×) over the country average.
Where do Ticketmaster fans live in Germany?
Ticketmaster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 764,990), Bayern (reach 574,841), and Baden-Württemberg (reach 352,997). These three regions account for the largest share of the active audience.
What other brands do Ticketmaster fans also like?
Beyond Ticketmaster itself, the audience over-indexes on Bradley Cooper (28.7×), Boulanger (39.8×), Zac Efron (21.26×), and Reddit (7.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.