Viagogo Audience in Germany
Viagogo has an estimated audience of 853,391 people in Germany. 43.4% are female, 56.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Winemaking, Riffle, Hippophae.
The average Viagogo fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Winemaking, Riffle, Hippophae, with strongest over-indexing on Winemaking (5.15× the country average). Demographically, the Viagogo audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Viagogo fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.2 |
| Estimated audience size | 853,391 |
Audience persona
The typical Viagogo fan in Germany is more male, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Winemaking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,297 | 1.44× |
| Bayern | 203,490 | 1.48× |
| Baden-Württemberg | 172,757 | 1.48× |
| Hessen | 89,299 | 1.37× |
| Niedersachsen | 72,468 | 0.87× |
| Berlin | 47,891 | 1.26× |
| Rheinland-Pfalz | 46,872 | 1.1× |
| Sachsen | 29,082 | 0.69× |
| Hamburg | 26,674 | 1.38× |
| Schleswig-Holstein | 24,361 | 0.8× |
| Brandenburg | 18,718 | 0.71× |
| Thüringen | 14,314 | 0.66× |
| Sachsen-Anhalt | 13,902 | 0.63× |
| Saarland | 9,330 | 0.89× |
| Mecklenburg-Vorpommern | 8,276 | 0.51× |
| Bremen | 5,302 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 5.15× | Food & Beverages |
| Riffle | 3.88× | Politics & Society |
| Hippophae | 1.71× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1 |
| LGBTQ+ Identity | OPEN | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
| Extroversion | THRILL | 0.96 |
| Tradition | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| Germany | 13.8% |
| France | 9.4% |
See Viagogo audiences in other countries
More Ticket website audiences in Germany
- Eventim (8,693,321)
- Eventim (4,941,061)
- Ticketmaster (2,970,351)
- Eventbrite (253,765)
- Myticket (216,474)
Frequently asked questions
How many fans does Viagogo have in Germany?
Viagogo has an estimated audience of 853,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viagogo fans?
43.4% of Viagogo fans are female, 56.6% are male, with an average age of 43.2 years.
Which brands do Viagogo fans like most?
Viagogo fans show strongest brand affinity for Winemaking (5.15×), Riffle (3.88×), and Hippophae (1.71×) over the country average.
Where do Viagogo fans live in Germany?
Viagogo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,297), Bayern (reach 203,490), and Baden-Württemberg (reach 172,757). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viagogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.