Viagogo Audience in Germany
Viagogo has an estimated audience of 853,391 people in Germany. 43.4% are female, 56.6% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rammstein, Booking.com, Metallica, Wacken Open Air, Hard rock.
The average Viagogo fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rammstein, Booking.com, Metallica, with strongest over-indexing on Rammstein (5.15× the country average). Demographically, the Viagogo audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Viagogo fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.2 |
| Estimated audience size | 853,391 |
Audience persona
The typical Viagogo fan in Germany is more male, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Rammstein.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,297 | 1.44× |
| Bayern | 203,490 | 1.48× |
| Baden-Württemberg | 172,757 | 1.48× |
| Hessen | 89,299 | 1.37× |
| Niedersachsen | 72,468 | 0.87× |
| Berlin | 47,891 | 1.26× |
| Rheinland-Pfalz | 46,872 | 1.1× |
| Sachsen | 29,082 | 0.69× |
| Hamburg | 26,674 | 1.38× |
| Schleswig-Holstein | 24,361 | 0.8× |
| Brandenburg | 18,718 | 0.71× |
| Thüringen | 14,314 | 0.66× |
| Sachsen-Anhalt | 13,902 | 0.63× |
| Saarland | 9,330 | 0.89× |
| Mecklenburg-Vorpommern | 8,276 | 0.51× |
| Bremen | 5,302 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rammstein | 5.15× | Music & Radio |
| Booking.com | 1.71× | Travel & Leisure |
| Metallica | 3.88× | Music & Radio |
| Wacken Open Air | 3.74× | Music & Radio |
| Hard rock | 1.71× | Music & Radio |
| Foo Fighters | 3.8× | Music & Radio |
| Grunge | 1.62× | Music & Radio |
| Wacken VIP | 5.24× | Music & Radio |
| Deichbrand VIP | 1.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1 |
| LGBTQ+ Identity | OPEN | 0.97 |
| Price Sensitivity | PREMIUM | 0.97 |
| Extroversion | THRILL | 0.96 |
| Tradition | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| Germany | 13.8% |
| France | 9.4% |
See Viagogo audiences in other countries
More Ticket website audiences in Germany
- Eventim (8,693,321)
- Ticketmaster (2,970,351)
- Eventbrite (253,765)
- Myticket (216,474)
- Ticketswap (102,624)
Frequently asked questions
How many fans does Viagogo have in Germany?
Viagogo has an estimated audience of 853,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viagogo fans?
43.4% of Viagogo fans are female, 56.6% are male, with an average age of 43.2 years.
Which brands do Viagogo fans like most?
Viagogo fans show strongest brand affinity for Rammstein (5.15×), Booking.com (1.71×), and Metallica (3.88×) over the country average.
Where do Viagogo fans live in Germany?
Viagogo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,297), Bayern (reach 203,490), and Baden-Württemberg (reach 172,757). These three regions account for the largest share of the active audience.
What other brands do Viagogo fans also like?
Beyond Viagogo itself, the audience over-indexes on Booking.com (1.71×), Metallica (3.88×), Wacken Open Air (3.74×), and Hard rock (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viagogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.