Rascasse Audience Intelligence

Bundestag Audience in Germany

A data profile of the people who buy, follow and care about Bundestag in Germany — modelled from more than twelve digital signal sources. Bundestag has an estimated audience of 2,926,808 people in Germany.

#4among NGO / Political Party in Germany#64in Politics & Society

The average Bundestag fan in Germany is 44.8 years old, more male, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Alice Weidel, Junge Freiheit, Markus Lanz, with strongest over-indexing on Alice Weidel (8.71× the country average).

Demographically, the Bundestag audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bundestag fan in Germany is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Alice Weidel.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bundestag profile in Germany.

Audience size
2.9M
in Germany
Gender
41.8%♀
58.2% male
Age
44.8
average years
Country rank
#2188
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bundestag fans

41.8% are female, 58.2% are male, average age 44.8.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Bundestag audience in Germany
MetricValue
Female41.8%
Male58.2%
Average age44.8
Estimated audience size2,926,808
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Bundestag audience in Germany
Age bracketShare%
16-1910%
20-2912%
30-3919%
40-4930%
50+30%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Bundestag audience comes from Germany.

Worldwide audience distribution share by country for Bundestag
CountryShare
Germany84.2%
Austria2.2%
Switzerland1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bundestag audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bundestag fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K5.30×
02Brandenburg~100K1.18×
03Sachsen~100K0.90×
04Nordrhein-Westfalen~600K0.85×
05Niedersachsen~200K0.85×
06Sachsen-Anhalt~60K0.80×
07Hessen~200K0.79×
08Hamburg~50K0.79×
09Baden-Württemberg~300K0.78×
10Schleswig-Holstein~80K0.78×
11Thüringen~60K0.78×
12Bayern~400K0.77×
13Rheinland-Pfalz~100K0.77×
14Mecklenburg-Vorpommern~40K0.76×
15Bremen~20K0.76×
16Saarland~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Bundestag, Germany
0.74×1.00×5.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bundestag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bundestag audience
#·InterestCategoryAffinity×
01Alice WeidelPolitics & Society8.71×
02Anne WillMovies & TV7.85×
03Junge FreiheitNews7.14×
04Olaf ScholzPolitics & Society6.37×
05Apollo NewsPolitics & Society5.80×
06Markus LanzMovies & TV5.63×
07Ursula von der LeyenPolitics & Society5.53×
08NachDenkSeitenPolitics & Society5.29×
09Hart aber fairMovies & TV4.93×
10Sahra WagenknechtPolitics & Society4.80×
11Manuel HagelPolitics & Society4.76×
12Tichys EinblickPolitics & Society4.50×
13Julia KlöcknerPolitics & Society4.49×
14Bärbel BasPolitics & Society4.16×
15Creative CommonsTechnology & Electronics3.31×
16Political partyPolitics & Society3.17×
17Der TagesspiegelNews3.12×
18Achse des GutenNews3.04×
19Thomas GottschalkMovies & TV2.59×
20ZDFMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bundestag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bundestag audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.35×
SpiritualityBALANCE1.22×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bundestag audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Early Adopter MentalityPOWER0.64×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bundestag have in Germany?

Bundestag has an estimated audience of 2,926,808 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Bundestag fans?

41.8% of Bundestag fans are female, 58.2% are male, with an average age of 44.8 years.

03

Which brands do Bundestag fans like most?

Bundestag fans show strongest brand affinity for Alice Weidel (8.71×), Junge Freiheit (7.14×), and Markus Lanz (5.63×) over the country average.

04

Where do Bundestag fans live in Germany?

Bundestag fans in Germany are most concentrated in Berlin (reach ~700K), Nordrhein-Westfalen (reach ~600K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bundestag fans also like?

Beyond Bundestag itself, the audience over-indexes on Junge Freiheit (7.14×), Markus Lanz (5.63×), Apollo News (5.8×), and Julia Klöckner (4.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Bundestag audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bundestag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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