Bundestag Audience in Germany
Bundestag has an estimated audience of 2,346,864 people in Germany. 41.8% are female, 58.2% are male, average age 44.8. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Alice Weidel, Markus Lanz, Apollo News, Olaf Scholz, Tichys Einblick.
The average Bundestag fan in Germany is 44.8 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Alice Weidel, Markus Lanz, Apollo News, with strongest over-indexing on Alice Weidel (8.71× the country average). Demographically, the Bundestag audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of Bundestag fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 44.8 |
| Estimated audience size | 2,346,864 |
Audience persona
The typical Bundestag fan in Germany is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Alice Weidel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 715,347 | 5.35× |
| Nordrhein-Westfalen | 565,832 | 0.86× |
| Bayern | 379,386 | 0.79× |
| Baden-Württemberg | 320,694 | 0.79× |
| Niedersachsen | 247,387 | 0.85× |
| Hessen | 180,766 | 0.79× |
| Sachsen | 132,535 | 0.9× |
| Rheinland-Pfalz | 115,855 | 0.77× |
| Brandenburg | 107,408 | 1.16× |
| Schleswig-Holstein | 83,358 | 0.78× |
| Sachsen-Anhalt | 60,047 | 0.77× |
| Thüringen | 57,427 | 0.75× |
| Hamburg | 53,486 | 0.79× |
| Mecklenburg-Vorpommern | 41,973 | 0.73× |
| Saarland | 25,393 | 0.69× |
| Bremen | 18,460 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alice Weidel | 8.71× | Politics & Society |
| Markus Lanz | 5.63× | Movies & TV |
| Apollo News | 5.8× | Politics & Society |
| Olaf Scholz | 6.37× | Politics & Society |
| Tichys Einblick | 4.5× | Politics & Society |
| Der Tagesspiegel | 3.12× | News |
| Anne Will | 7.85× | Movies & TV |
| Ursula von der Leyen | 5.53× | Politics & Society |
| Political party | 3.17× | Politics & Society |
| Sahra Wagenknecht | 4.8× | Politics & Society |
| Thomas Gottschalk | 2.59× | Movies & TV |
| Friedrich Merz | 2.89× | Politics & Society |
| Achse des Guten | 3.04× | News |
| Bärbel Bas | 4.16× | Politics & Society |
| ZDF | 1.95× | Movies & TV |
| NachDenkSeiten | 5.29× | Politics & Society |
| Manuel Hagel | 4.76× | Politics & Society |
| Manuel Hagel | 4.76× | Politics & Society |
| Wetter.com | 1.74× | Home & Garden |
| Creative Commons | 3.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.37 |
| Tradition | CONSERVATISM | 1.57 |
| Pet Ownership | JOY | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
| LGBTQ+ Identity | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| Austria | 2.5% |
| China | 1.6% |
See Bundestag audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
- Stiftung Warentest (2,042,868)
Frequently asked questions
How many fans does Bundestag have in Germany?
Bundestag has an estimated audience of 2,346,864 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Bundestag fans?
41.8% of Bundestag fans are female, 58.2% are male, with an average age of 44.8 years.
Which brands do Bundestag fans like most?
Bundestag fans show strongest brand affinity for Alice Weidel (8.71×), Markus Lanz (5.63×), and Apollo News (5.8×) over the country average.
Where do Bundestag fans live in Germany?
Bundestag fans in Germany are most concentrated in Berlin (reach 715,347), Nordrhein-Westfalen (reach 565,832), and Bayern (reach 379,386). These three regions account for the largest share of the active audience.
What other brands do Bundestag fans also like?
Beyond Bundestag itself, the audience over-indexes on Markus Lanz (5.63×), Apollo News (5.8×), Olaf Scholz (6.37×), and Tichys Einblick (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bundestag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.