Ursula von der Leyen Audience in Germany
Ursula von der Leyen has an estimated audience of 1,948,443 people in Germany. 23.3% are female, 76.7% are male, average age 49.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Cocktail, Israel, Cullinan Diamond, Jack White.
The average Ursula von der Leyen fan in Germany is 49.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Cocktail, Israel, with strongest over-indexing on Urban Outfitters (3.42× the country average). Demographically, the Ursula von der Leyen audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Ursula von der Leyen fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 49.9 |
| Estimated audience size | 1,948,443 |
Audience persona
The typical Ursula von der Leyen fan in Germany is more male, around 49.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 420,771 | 0.99× |
| Bayern | 307,033 | 0.98× |
| Baden-Württemberg | 248,040 | 0.93× |
| Niedersachsen | 228,341 | 1.21× |
| Hessen | 135,900 | 0.92× |
| Sachsen | 95,523 | 1× |
| Berlin | 93,281 | 1.07× |
| Rheinland-Pfalz | 93,064 | 0.95× |
| Schleswig-Holstein | 77,397 | 1.11× |
| Brandenburg | 60,656 | 1× |
| Sachsen-Anhalt | 49,212 | 0.97× |
| Thüringen | 48,466 | 0.98× |
| Hamburg | 41,753 | 0.95× |
| Mecklenburg-Vorpommern | 41,716 | 1.12× |
| Saarland | 20,873 | 0.87× |
| Bremen | 15,851 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.42× | Shopping |
| Cocktail | 1.51× | Food & Beverages |
| Israel | 2.24× | Travel & Leisure |
| Cullinan Diamond | 21.32× | |
| Jack White | 1.92× | Movies & TV |
| Urban horticulture | 1.54× | Home & Garden |
| Time (magazine) | 1.54× | News |
| KLIX (AM) | 1.72× | Music & Radio |
| Home Delivery | 1.76× | Food & Beverages |
| FilGoal | 6.16× | Sports |
| Molly Hatchet | 7.24× | Music & Radio |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| MK | 1.53× | Music & Radio |
| Parma | 2.94× | Travel & Leisure |
| Chalkidiki | 2.17× | Travel & Leisure |
| Esra Erol | 2.88× | Movies & TV |
| The Knot (Website) | 4.84× | Kids & Family |
| Headhunters (film) | 2.37× | Movies & TV |
| Gudrun Sjödén | 1.55× | Fashion & Accessoires |
| Emperor Entertainment Group | 1.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.85 |
| Tradition | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
| Individualism | JOY | 1.1 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.8% |
| Italy | 13.4% |
| Poland | 11.7% |
See Ursula von der Leyen audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Ursula von der Leyen have in Germany?
Ursula von der Leyen has an estimated audience of 1,948,443 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ursula von der Leyen fans?
23.3% of Ursula von der Leyen fans are female, 76.7% are male, with an average age of 49.9 years.
Which brands do Ursula von der Leyen fans like most?
Ursula von der Leyen fans show strongest brand affinity for Urban Outfitters (3.42×), Cocktail (1.51×), and Israel (2.24×) over the country average.
Where do Ursula von der Leyen fans live in Germany?
Ursula von der Leyen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 420,771), Bayern (reach 307,033), and Baden-Württemberg (reach 248,040). These three regions account for the largest share of the active audience.
What other brands do Ursula von der Leyen fans also like?
Beyond Ursula von der Leyen itself, the audience over-indexes on Cocktail (1.51×), Israel (2.24×), Cullinan Diamond (21.32×), and Jack White (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ursula von der Leyen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.