Rascasse Audience Intelligence

Ursula von der Leyen Audience in Germany

A data profile of the people who buy, follow and care about Ursula von der Leyen in Germany — modelled from more than twelve digital signal sources. Ursula von der Leyen has an estimated audience of 1,797,842 people in Germany.

#17among Politician in Germany#356among Person in Germany#137in Politics & Society

The average Ursula von der Leyen fan in Germany is 49.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Markus Lanz, Der Tagesspiegel, with strongest over-indexing on Junge Freiheit (27.89× the country average).

Demographically, the Ursula von der Leyen audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ursula von der Leyen fan in Germany is more male, around 49.9 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ursula von der Leyen profile in Germany.

Audience size
1.8M
in Germany
Gender
23.3%♀
76.7% male
Age
49.9
average years
Country rank
#3747
Person in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ursula von der Leyen fans

23.3% are female, 76.7% are male, average age 49.9.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Ursula von der Leyen audience in Germany
MetricValue
Female23.3%
Male76.7%
Average age49.9
Estimated audience size1,797,842
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Ursula von der Leyen audience in Germany
Age bracketShare%
16-194%
20-296%
30-3914%
40-4929%
50+47%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Ursula von der Leyen audience comes from Germany.

Worldwide audience distribution share by country for Ursula von der Leyen
CountryShare
Germany28.4%
Poland12.9%
Italy10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ursula von der Leyen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ursula von der Leyen fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.19×
02Mecklenburg-Vorpommern~40K1.12×
03Schleswig-Holstein~80K1.07×
04Berlin~90K1.02×
05Bayern~300K1.00×
06Sachsen~100K1.00×
07Brandenburg~60K0.99×
08Sachsen-Anhalt~50K0.99×
09Thüringen~50K0.99×
10Rheinland-Pfalz~100K0.98×
11Bremen~20K0.97×
12Nordrhein-Westfalen~400K0.96×
13Saarland~20K0.95×
14Baden-Württemberg~200K0.94×
15Hamburg~40K0.94×
16Hessen~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Ursula von der Leyen, Germany
0.90×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ursula von der Leyen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ursula von der Leyen audience
#·InterestCategoryAffinity×
01Junge FreiheitNews27.89×
02PatriotismPolitics & Society20.00×
03Annegret Kramp-KarrenbauerPolitics & Society18.92×
04Markus LanzMovies & TV17.90×
05Freedom of speechPolitics & Society14.58×
06Mary Elizabeth WinsteadMovies & TV14.42×
07Frank-Walter SteinmeierPolitics & Society9.75×
08Jutarnji listNews9.58×
09N26Business & Career9.05×
10The EconomistBusiness & Career7.24×
11BundestagPolitics & Society5.53×
12Der TagesspiegelNews4.90×
13Dynamo DresdenSports3.69×
14Efficient energy useTechnology & Electronics3.04×
15Breaking newsMovies & TV2.90×
16ZDFMovies & TV2.42×
17CommerzbankBusiness & Career2.23×
18TagesschauMovies & TV1.95×
19NatureHome & Garden1.85×
20FamilyKids & Family1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ursula von der Leyen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ursula von der Leyen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
IndividualismJOY1.81×
TraditionCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ursula von der Leyen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Price SensitivityPREMIUM0.72×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ursula von der Leyen have in Germany?

Ursula von der Leyen has an estimated audience of 1,797,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ursula von der Leyen fans?

23.3% of Ursula von der Leyen fans are female, 76.7% are male, with an average age of 49.9 years.

03

Which brands do Ursula von der Leyen fans like most?

Ursula von der Leyen fans show strongest brand affinity for Junge Freiheit (27.89×), Markus Lanz (17.9×), and Der Tagesspiegel (4.9×) over the country average.

04

Where do Ursula von der Leyen fans live in Germany?

Ursula von der Leyen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ursula von der Leyen fans also like?

Beyond Ursula von der Leyen itself, the audience over-indexes on Markus Lanz (17.9×), Der Tagesspiegel (4.9×), Patriotism (20×), and N26 (9.05×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ursula von der Leyen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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