Rascasse Audience Intelligence

N26 Target Market in Germany

A data profile of the people who buy, follow and care about N26 in Germany — modelled from more than twelve digital signal sources. N26 has an estimated audience of 1,773,075 people in Germany.

#468among Brand in Germany#354in Business & Career

The average N26 fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile payment, Payment system, Sumup, with strongest over-indexing on Mobile payment (70.75× the country average).

Demographically, the N26 audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical N26 fan in Germany is more male, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the N26 profile in Germany.

Audience size
1.8M
in Germany
Gender
42.8%♀
57.2% male
Age
40.7
average years
Country rank
#3793
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of N26

42.8% are female, 57.2% are male, average age 40.7.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for N26 audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age40.7
Estimated audience size1,773,075
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the N26 audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

34.0%

of the worldwide N26 audience comes from Germany.

Worldwide audience distribution share by country for N26
CountryShare
Germany34.0%
France15.4%
Spain12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the N26 audience in Germany is strongest.

Fig. 05

Top regions by affinity

N26 customers by region in Germany
#RegionReachAffinity×
01Berlin~200K2.51×
02Hamburg~60K1.35×
03Hessen~200K1.16×
04Bayern~300K1.10×
05Bremen~20K1.02×
06Nordrhein-Westfalen~400K0.99×
07Brandenburg~60K0.97×
08Baden-Württemberg~200K0.93×
09Schleswig-Holstein~60K0.87×
10Sachsen~80K0.84×
11Niedersachsen~100K0.81×
12Rheinland-Pfalz~70K0.80×
13Thüringen~30K0.72×
14Saarland~20K0.71×
15Sachsen-Anhalt~30K0.68×
16Mecklenburg-Vorpommern~20K0.58×
Fig. 06

Affinity by region

Affinity by region — N26, Germany
0.58×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the N26 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for N26 audience
#·InterestCategoryAffinity×
01Contactless paymentBusiness & Career83.55×
02Amazon PaymentsTechnology & Electronics82.59×
03Mobile paymentBusiness & Career70.75×
04Mobile bankingBusiness & Career68.77×
05LindexFashion & Accessoires64.36×
06SumupBusiness & Career52.92×
07CourseraBusiness & Career51.08×
08Debit cardBusiness & Career49.73×
09Payment systemShopping49.35×
10WeltsparenBusiness & Career42.60×
11RevolutBusiness & Career38.50×
12Visa Inc.Business & Career37.44×
13ComdirectBusiness & Career35.90×
14Online bankingBusiness & Career34.93×
15BBBankBusiness & Career34.93×
16American ExpressBusiness & Career32.79×
17RaisinTravel & Leisure32.73×
18Google PayBusiness & Career30.14×
19Financial planMovies & TV26.16×
20ING-DiBaBusiness & Career20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the N26 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by N26 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.41×
TravellingTHRILL5.51×
Need for SecurityCONSERVATISM4.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by N26 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is N26's target market in Germany?

N26's target market in Germany covers an estimated 1,773,075 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of N26 customers?

42.8% of the N26 audience are female, 57.2% are male, with an average age of 40.7 years.

03

Which brands do N26 fans like most?

N26 fans show strongest brand affinity for Mobile payment (70.75×), Payment system (49.35×), and Sumup (52.92×) over the country average.

04

Where do N26 fans live in Germany?

N26 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do N26 fans also like?

Beyond N26 itself, the audience over-indexes on Payment system (49.35×), Sumup (52.92×), Mobile banking (68.77×), and Revolut (38.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See N26 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for N26. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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