N26 Audience in Germany
N26 has an estimated audience of 1,863,152 people in Germany. 44.1% are female, 55.9% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile payment, Payment system, Mobile banking, Sumup, Revolut.
The average N26 fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile payment, Payment system, Mobile banking, with strongest over-indexing on Mobile payment (70.75× the country average). Demographically, the N26 audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Fintech
Demographics of N26 fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 41.3 |
| Estimated audience size | 1,863,152 |
Audience persona
The typical N26 fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Mobile payment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 409,817 | 1.01× |
| Bayern | 337,338 | 1.13× |
| Baden-Württemberg | 242,204 | 0.95× |
| Berlin | 214,178 | 2.57× |
| Hessen | 168,436 | 1.19× |
| Niedersachsen | 147,326 | 0.81× |
| Sachsen | 76,020 | 0.83× |
| Rheinland-Pfalz | 74,457 | 0.8× |
| Schleswig-Holstein | 57,841 | 0.86× |
| Hamburg | 56,618 | 1.34× |
| Brandenburg | 54,914 | 0.95× |
| Thüringen | 32,919 | 0.69× |
| Sachsen-Anhalt | 31,384 | 0.65× |
| Mecklenburg-Vorpommern | 19,090 | 0.54× |
| Bremen | 15,804 | 0.99× |
| Saarland | 15,626 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 70.75× | Business & Career |
| Payment system | 49.35× | Shopping |
| Mobile banking | 68.77× | Business & Career |
| Sumup | 52.92× | Business & Career |
| Revolut | 38.5× | Business & Career |
| Online banking | 34.93× | Business & Career |
| Comdirect | 35.9× | Business & Career |
| Lindex | 64.36× | Fashion & Accessoires |
| Debit card | 49.73× | Business & Career |
| Contactless payment | 83.55× | Business & Career |
| BBBank | 34.93× | Business & Career |
| American Express | 32.79× | Business & Career |
| Weltsparen | 42.6× | Business & Career |
| Coursera | 51.08× | Business & Career |
| Financial plan | 26.16× | Movies & TV |
| Amazon Payments | 82.59× | Technology & Electronics |
| Raisin | 32.73× | Travel & Leisure |
| Google Pay | 30.14× | Business & Career |
| ING-DiBa | 20× | Business & Career |
| Visa Inc. | 37.44× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Price Sensitivity | PREMIUM | 1.63 |
| Career Orientation | POWER | 1.54 |
| Early Adopter Mentality | POWER | 1.34 |
| Indulgence | JOY | 1.27 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.3% |
| France | 15.9% |
| Spain | 12.7% |
See N26 audiences in other countries
More Fintech audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does N26 have in Germany?
N26 has an estimated audience of 1,863,152 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of N26 fans?
44.1% of N26 fans are female, 55.9% are male, with an average age of 41.3 years.
Which brands do N26 fans like most?
N26 fans show strongest brand affinity for Mobile payment (70.75×), Payment system (49.35×), and Mobile banking (68.77×) over the country average.
Where do N26 fans live in Germany?
N26 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 409,817), Bayern (reach 337,338), and Baden-Württemberg (reach 242,204). These three regions account for the largest share of the active audience.
What other brands do N26 fans also like?
Beyond N26 itself, the audience over-indexes on Payment system (49.35×), Mobile banking (68.77×), Sumup (52.92×), and Revolut (38.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for N26. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.