Rascasse Audience Intelligence

Comdirect Target Market in Germany

A data profile of the people who buy, follow and care about Comdirect in Germany — modelled from more than twelve digital signal sources. Comdirect has an estimated audience of 2,509,601 people in Germany.

#10among Bank in Germany#320among Brand in Germany#271in Business & Career

The average Comdirect fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, N26, Mobile banking, with strongest over-indexing on Home insurance (41.52× the country average).

Demographically, the Comdirect audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Comdirect fan in Germany is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comdirect profile in Germany.

Audience size
2.5M
in Germany
Gender
38.8%♀
61.2% male
Age
40.6
average years
Country rank
#2638
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comdirect

38.8% are female, 61.2% are male, average age 40.6.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Comdirect audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age40.6
Estimated audience size2,509,601
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Comdirect audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Comdirect audience comes from Germany.

Worldwide audience distribution share by country for Comdirect
CountryShare
Germany93.7%
Austria1.3%
Switzerland0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comdirect audience in Germany is strongest.

Fig. 05

Top regions by affinity

Comdirect customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~100K1.31×
02Hamburg~70K1.25×
03Bayern~500K1.12×
04Berlin~100K1.10×
05Baden-Württemberg~400K1.08×
06Sachsen~100K1.08×
07Hessen~200K1.07×
08Brandenburg~80K0.98×
09Nordrhein-Westfalen~500K0.97×
10Niedersachsen~200K0.96×
11Rheinland-Pfalz~100K0.95×
12Thüringen~60K0.92×
13Bremen~20K0.92×
14Mecklenburg-Vorpommern~40K0.81×
15Sachsen-Anhalt~50K0.78×
16Saarland~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Comdirect, Germany
0.72×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comdirect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comdirect audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career43.89×
02Home insuranceBusiness & Career41.52×
03N26Business & Career35.90×
04Corporate financeBusiness & Career24.42×
05Day traderBusiness & Career17.30×
06Property insuranceHome & Garden17.26×
07Money managementBusiness & Career15.17×
08Derivative (finance)Business & Career13.70×
09Online bankingBusiness & Career9.22×
10Mortgage calculatorHome & Garden7.94×
11Day tradingBusiness & Career7.94×
12Office 365Technology & Electronics7.85×
13Stock marketBusiness & Career7.37×
14Asset managementBusiness & Career7.32×
15Google DriveTechnology & Electronics7.10×
16Life insuranceBusiness & Career5.69×
17First-time buyerShopping5.62×
18BankingBusiness & Career3.82×
19CommerzbankBusiness & Career3.01×
20TagesschauMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comdirect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comdirect audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.47×
Need for SecurityCONSERVATISM2.09×
Career OrientationPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comdirect audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
ExtroversionTHRILL0.87×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comdirect's target market in Germany?

Comdirect's target market in Germany covers an estimated 2,509,601 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Comdirect customers?

38.8% of the Comdirect audience are female, 61.2% are male, with an average age of 40.6 years.

03

Which brands do Comdirect fans like most?

Comdirect fans show strongest brand affinity for Home insurance (41.52×), N26 (35.9×), and Mobile banking (43.89×) over the country average.

04

Where do Comdirect fans live in Germany?

Comdirect fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Comdirect fans also like?

Beyond Comdirect itself, the audience over-indexes on N26 (35.9×), Mobile banking (43.89×), Google Drive (7.1×), and Online banking (9.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Comdirect audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comdirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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