Comdirect Audience in Germany
Comdirect has an estimated audience of 1,727,099 people in Germany. 40.0% are female, 60.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, CAC 40, Gil Ofarim, Unique Gifts, Stradivarius.
The average Comdirect fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, CAC 40, Gil Ofarim, with strongest over-indexing on Cocktail (2.62× the country average). Demographically, the Comdirect audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Comdirect fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 40.5 |
| Estimated audience size | 1,727,099 |
Audience persona
The typical Comdirect fan in Germany is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 535,938 | 1× |
| Bayern | 455,669 | 1.16× |
| Baden-Württemberg | 367,978 | 1.1× |
| Niedersachsen | 226,957 | 0.95× |
| Hessen | 208,056 | 1.11× |
| Sachsen | 132,139 | 1.1× |
| Berlin | 128,802 | 1.17× |
| Rheinland-Pfalz | 115,441 | 0.94× |
| Schleswig-Holstein | 110,666 | 1.26× |
| Brandenburg | 73,285 | 0.96× |
| Hamburg | 71,394 | 1.29× |
| Thüringen | 54,921 | 0.88× |
| Sachsen-Anhalt | 47,126 | 0.74× |
| Mecklenburg-Vorpommern | 36,204 | 0.77× |
| Saarland | 20,664 | 0.69× |
| Bremen | 18,343 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.62× | Food & Beverages |
| CAC 40 | 3.1× | Business & Career |
| Gil Ofarim | 2.35× | Music & Radio |
| Unique Gifts | 1.86× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.54× | News |
| Overboard (film) | 8.62× | Movies & TV |
| Christmas Gift | 1.78× | Kids & Family |
| Birthday Gifts | 1.76× | Kids & Family |
| The Knot (Website) | 9.83× | Kids & Family |
| Noodle (Gorillaz) | 3.19× | Music & Radio |
| Jacob Tremblay | 4.44× | Movies & TV |
| Business English | 2.53× | Business & Career |
| Home Delivery | 2.13× | Food & Beverages |
| Hypertext | 2.12× | Technology & Electronics |
| Icon (magazine) | 1.58× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.92× | Music & Radio |
| Metamorphoses | 1.99× | Literature |
| Peugeot 308 | 2.13× | Cars & Mobility |
| Loincloth | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.47 |
| Career Orientation | POWER | 1.84 |
| Price Sensitivity | PREMIUM | 1.83 |
| Need for Security | CONSERVATISM | 1.68 |
| Early Adopter Mentality | POWER | 1.59 |
| Sustainability | BALANCE | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.1% |
| Austria | 1.3% |
| Italy | 0.7% |
See Comdirect audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Comdirect have in Germany?
Comdirect has an estimated audience of 1,727,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Comdirect fans?
40.0% of Comdirect fans are female, 60.0% are male, with an average age of 40.5 years.
Which brands do Comdirect fans like most?
Comdirect fans show strongest brand affinity for Cocktail (2.62×), CAC 40 (3.1×), and Gil Ofarim (2.35×) over the country average.
Where do Comdirect fans live in Germany?
Comdirect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 535,938), Bayern (reach 455,669), and Baden-Württemberg (reach 367,978). These three regions account for the largest share of the active audience.
What other brands do Comdirect fans also like?
Beyond Comdirect itself, the audience over-indexes on CAC 40 (3.1×), Gil Ofarim (2.35×), Unique Gifts (1.86×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comdirect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.