Rascasse Audience Intelligence

Mobile banking Audience in Germany

A data profile of the people who buy, follow and care about Mobile banking in Germany — modelled from more than twelve digital signal sources. Mobile banking has an estimated audience of 802,340 people in Germany.

#3593among Topic in Germany#665in Business & Career

The average Mobile banking fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home insurance, Techniker Krankenkasse, Comdirect, with strongest over-indexing on Home insurance (88× the country average).

Demographically, the Mobile banking audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile banking fan in Germany is more male, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Home insurance.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile banking profile in Germany.

Audience size
802K
in Germany
Gender
34.8%♀
65.2% male
Age
43.2
average years
Country rank
#7877
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1094%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile banking fans

34.8% are female, 65.2% are male, average age 43.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Mobile banking audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age43.2
Estimated audience size802,340
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Mobile banking audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Mobile banking audience comes from Germany.

Worldwide audience distribution share by country for Mobile banking
CountryShare
United States13.4%
Brazil6.4%
India6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile banking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile banking fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.18×
02Thüringen~20K1.13×
03Sachsen~40K1.12×
04Sachsen-Anhalt~20K1.10×
05Bremen~7K1.05×
06Mecklenburg-Vorpommern~20K1.03×
07Berlin~40K1.02×
08Hessen~60K1.01×
09Nordrhein-Westfalen~200K1.00×
10Saarland~10K0.99×
11Schleswig-Holstein~30K0.94×
12Niedersachsen~70K0.91×
13Rheinland-Pfalz~40K0.91×
14Hamburg~20K0.91×
15Bayern~100K0.90×
16Baden-Württemberg~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Mobile banking, Germany
0.90×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile banking audience
#·InterestCategoryAffinity×
01Peer-to-peer lendingBusiness & Career184.01×
02General insuranceBusiness & Career95.09×
03Home insuranceBusiness & Career88.00×
04WeltsparenBusiness & Career60.94×
05ComdirectBusiness & Career43.89×
06SumupBusiness & Career43.86×
07FNZ BankBusiness & Career43.56×
08SmavaBusiness & Career42.99×
09Google PayBusiness & Career41.59×
10Payment systemShopping36.11×
11RevolutBusiness & Career33.70×
12N26Business & Career33.14×
13RaisinTravel & Leisure31.92×
14Techniker KrankenkasseBusiness & Career30.73×
15BarmerBusiness & Career30.73×
16IKK classicBusiness & Career30.73×
17HanseMerkurBusiness & Career29.37×
18Digital currencyBusiness & Career27.67×
19HUK-CoburgBusiness & Career23.59×
20AOKBusiness & Career23.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile banking audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.89×
Career OrientationPOWER3.10×
Early Adopter MentalityPOWER2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile banking audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
SpiritualityBALANCE0.93×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile banking have in Germany?

Mobile banking has an estimated audience of 802,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile banking fans?

34.8% of Mobile banking fans are female, 65.2% are male, with an average age of 43.2 years.

03

Which brands do Mobile banking fans like most?

Mobile banking fans show strongest brand affinity for Home insurance (88×), Techniker Krankenkasse (30.73×), and Comdirect (43.89×) over the country average.

04

Where do Mobile banking fans live in Germany?

Mobile banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile banking fans also like?

Beyond Mobile banking itself, the audience over-indexes on Techniker Krankenkasse (30.73×), Comdirect (43.89×), Barmer (30.73×), and Weltsparen (60.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Mobile banking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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