Mobile banking Audience in Germany
Mobile banking has an estimated audience of 802,340 people in Germany. 34.8% are female, 65.2% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home insurance, Techniker Krankenkasse, Comdirect, Weltsparen, Barmer.
The average Mobile banking fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home insurance, Techniker Krankenkasse, Comdirect, with strongest over-indexing on Home insurance (88× the country average). Demographically, the Mobile banking audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Mobile banking fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.2 |
| Estimated audience size | 802,340 |
Audience persona
The typical Mobile banking fan in Germany is more male, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Home insurance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,468 | 0.86× |
| Bayern | 121,766 | 0.94× |
| Baden-Württemberg | 114,925 | 1.05× |
| Hessen | 68,148 | 1.11× |
| Niedersachsen | 61,113 | 0.78× |
| Sachsen | 40,663 | 1.03× |
| Berlin | 35,865 | 1× |
| Rheinland-Pfalz | 33,696 | 0.84× |
| Brandenburg | 26,825 | 1.08× |
| Sachsen-Anhalt | 22,527 | 1.08× |
| Schleswig-Holstein | 21,804 | 0.76× |
| Thüringen | 20,815 | 1.02× |
| Mecklenburg-Vorpommern | 15,251 | 1× |
| Hamburg | 13,187 | 0.73× |
| Saarland | 13,056 | 1.33× |
| Bremen | 10,949 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home insurance | 88× | Business & Career |
| Techniker Krankenkasse | 30.73× | Business & Career |
| Comdirect | 43.89× | Business & Career |
| Weltsparen | 60.94× | Business & Career |
| Barmer | 30.73× | Business & Career |
| Payment system | 36.11× | Shopping |
| General insurance | 95.09× | Business & Career |
| Peer-to-peer lending | 184.01× | Business & Career |
| AOK | 23.54× | Business & Career |
| Revolut | 33.7× | Business & Career |
| Sumup | 43.86× | Business & Career |
| Google Pay | 41.59× | Business & Career |
| IKK classic | 30.73× | Business & Career |
| N26 | 33.14× | Business & Career |
| Smava | 42.99× | Business & Career |
| HanseMerkur | 29.37× | Business & Career |
| Raisin | 31.92× | Travel & Leisure |
| HUK-Coburg | 23.59× | Business & Career |
| FNZ Bank | 43.56× | Business & Career |
| Digital currency | 27.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.47 |
| Sustainability | BALANCE | 2.23 |
| Early Adopter Mentality | POWER | 2.12 |
| Need for Security | CONSERVATISM | 2.09 |
| Career Orientation | POWER | 1.75 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Brazil | 6.4% |
| India | 6.3% |
See Mobile banking audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile banking have in Germany?
Mobile banking has an estimated audience of 802,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile banking fans?
34.8% of Mobile banking fans are female, 65.2% are male, with an average age of 43.2 years.
Which brands do Mobile banking fans like most?
Mobile banking fans show strongest brand affinity for Home insurance (88×), Techniker Krankenkasse (30.73×), and Comdirect (43.89×) over the country average.
Where do Mobile banking fans live in Germany?
Mobile banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,468), Bayern (reach 121,766), and Baden-Württemberg (reach 114,925). These three regions account for the largest share of the active audience.
What other brands do Mobile banking fans also like?
Beyond Mobile banking itself, the audience over-indexes on Techniker Krankenkasse (30.73×), Comdirect (43.89×), Weltsparen (60.94×), and Barmer (30.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.