Smava Audience in Germany
Smava has an estimated audience of 1,043,396 people in Germany. 36.5% are female, 63.5% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cocktail, CAC 40, Time (magazine), VfL Wolfsburg, Unique Gifts.
The average Smava fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cocktail, CAC 40, Time (magazine), with strongest over-indexing on Cocktail (3.82× the country average). Demographically, the Smava audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Smava fans
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 43.6 |
| Estimated audience size | 1,043,396 |
Audience persona
The typical Smava fan in Germany is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 277,486 | 1.22× |
| Baden-Württemberg | 162,420 | 1.14× |
| Bayern | 159,198 | 0.95× |
| Niedersachsen | 107,230 | 1.06× |
| Hessen | 81,439 | 1.02× |
| Berlin | 55,274 | 1.18× |
| Rheinland-Pfalz | 51,670 | 0.99× |
| Sachsen | 41,543 | 0.81× |
| Schleswig-Holstein | 39,164 | 1.05× |
| Brandenburg | 33,838 | 1.05× |
| Thüringen | 24,996 | 0.94× |
| Hamburg | 24,243 | 1.03× |
| Sachsen-Anhalt | 23,169 | 0.86× |
| Mecklenburg-Vorpommern | 17,872 | 0.9× |
| Saarland | 11,911 | 0.93× |
| Bremen | 7,889 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 3.82× | Food & Beverages |
| CAC 40 | 3.04× | Business & Career |
| Time (magazine) | 4× | News |
| VfL Wolfsburg | 2.56× | Sports |
| Unique Gifts | 1.84× | Shopping |
| Haberler | 1.58× | News |
| Stradivarius | 1.89× | Shopping |
| The Knot (Website) | 10.72× | Kids & Family |
| Jacob Tremblay | 5.38× | Movies & TV |
| Birthday Gifts | 1.77× | Kids & Family |
| Christmas Gift | 1.72× | Kids & Family |
| Peugeot 308 | 3.49× | Cars & Mobility |
| Israel | 1.61× | Travel & Leisure |
| Home Delivery | 2.25× | Food & Beverages |
| Video izle | 2.5× | |
| Overboard (film) | 5.45× | Movies & TV |
| Noodle (Gorillaz) | 2.18× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.25× | Music & Radio |
| Fantasy Earth: Zero | 4.23× | Games |
| ESignal | 21.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.94 |
| Price Sensitivity | PREMIUM | 1.87 |
| Career Orientation | POWER | 1.61 |
| Indulgence | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.35 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.7% |
| Austria | 0.9% |
| China | 0.6% |
See Smava audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Smava have in Germany?
Smava has an estimated audience of 1,043,396 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Smava fans?
36.5% of Smava fans are female, 63.5% are male, with an average age of 43.6 years.
Which brands do Smava fans like most?
Smava fans show strongest brand affinity for Cocktail (3.82×), CAC 40 (3.04×), and Time (magazine) (4×) over the country average.
Where do Smava fans live in Germany?
Smava fans in Germany are most concentrated in Nordrhein-Westfalen (reach 277,486), Baden-Württemberg (reach 162,420), and Bayern (reach 159,198). These three regions account for the largest share of the active audience.
What other brands do Smava fans also like?
Beyond Smava itself, the audience over-indexes on CAC 40 (3.04×), Time (magazine) (4×), VfL Wolfsburg (2.56×), and Unique Gifts (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smava. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.