Rascasse Audience Intelligence

Credit cards Audience in Germany

A data profile of the people who buy, follow and care about Credit cards in Germany — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 6,243,595 people in Germany.

#467among Topic in Germany#94in Business & Career

The average Credit cards fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile payment, Commerzbank, Financial services, with strongest over-indexing on Mobile payment (5.53× the country average).

Demographically, the Credit cards audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Credit cards fan in Germany is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Mobile payment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Credit cards profile in Germany.

Audience size
6.2M
in Germany
Gender
42.8%♀
57.2% male
Age
42.9
average years
Country rank
#756
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Credit cards fans

42.8% are female, 57.2% are male, average age 42.9.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Credit cards audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age42.9
Estimated audience size6,243,595
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Credit cards audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Credit cards audience comes from Germany.

Worldwide audience distribution share by country for Credit cards
CountryShare
United States19.8%
India5.2%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Credit cards audience in Germany is strongest.

Fig. 05

Top regions by affinity

Credit cards fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.19×
02Hessen~500K1.13×
03Niedersachsen~700K1.09×
04Bayern~1M1.08×
05Baden-Württemberg~900K1.08×
06Rheinland-Pfalz~300K1.06×
07Hamburg~100K1.06×
08Bremen~50K1.03×
09Schleswig-Holstein~200K0.99×
10Saarland~70K0.95×
11Berlin~300K0.94×
12Thüringen~100K0.93×
13Sachsen~300K0.92×
14Sachsen-Anhalt~100K0.91×
15Brandenburg~200K0.85×
16Mecklenburg-Vorpommern~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Credit cards, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Credit cards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Credit cards audience
#·InterestCategoryAffinity×
01Google WalletTechnology & Electronics10.15×
02Mobile paymentBusiness & Career5.53×
03American ExpressBusiness & Career4.22×
04Payment systemShopping3.96×
05Financial servicesBusiness & Career2.82×
06Western UnionBusiness & Career2.69×
07Techniker KrankenkasseBusiness & Career2.64×
08Deutsche BankBusiness & Career2.26×
09CommerzbankBusiness & Career2.16×
10Bundesagentur für ArbeitPolitics & Society2.02×
11GeminiTechnology & Electronics2.02×
12Efficient energy useTechnology & Electronics1.99×
13BankingBusiness & Career1.96×
14TransfermarktSports1.87×
15Chat GPTTechnology & Electronics1.87×
16CHECK24Business & Career1.70×
17AutoScout24Cars & Mobility1.65×
18GmailInternet & Social Media1.63×
19Google MapsInternet & Social Media1.62×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Credit cards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Credit cards audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.70×
Career OrientationPOWER1.37×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Credit cards audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Credit cards have in Germany?

Credit cards has an estimated audience of 6,243,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Credit cards fans?

42.8% of Credit cards fans are female, 57.2% are male, with an average age of 42.9 years.

03

Which brands do Credit cards fans like most?

Credit cards fans show strongest brand affinity for Mobile payment (5.53×), Commerzbank (2.16×), and Financial services (2.82×) over the country average.

04

Where do Credit cards fans live in Germany?

Credit cards fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Credit cards fans also like?

Beyond Credit cards itself, the audience over-indexes on Commerzbank (2.16×), Financial services (2.82×), Tagesschau (1.59×), and Banking (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Credit cards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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