Credit cards Audience in Germany
Credit cards has an estimated audience of 6,243,595 people in Germany. 42.8% are female, 57.2% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile payment, Commerzbank, Financial services, Tagesschau, Banking.
The average Credit cards fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile payment, Commerzbank, Financial services, with strongest over-indexing on Mobile payment (5.53× the country average). Demographically, the Credit cards audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit cards fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.9 |
| Estimated audience size | 6,243,595 |
Audience persona
The typical Credit cards fan in Germany is more male, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile payment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,679,833 | 1.23× |
| Bayern | 1,127,781 | 1.12× |
| Baden-Württemberg | 929,099 | 1.09× |
| Niedersachsen | 675,212 | 1.11× |
| Hessen | 544,146 | 1.14× |
| Rheinland-Pfalz | 333,771 | 1.07× |
| Sachsen | 281,917 | 0.92× |
| Berlin | 275,861 | 0.99× |
| Schleswig-Holstein | 221,859 | 0.99× |
| Brandenburg | 163,800 | 0.85× |
| Hamburg | 150,901 | 1.07× |
| Thüringen | 143,413 | 0.9× |
| Sachsen-Anhalt | 141,665 | 0.88× |
| Mecklenburg-Vorpommern | 90,747 | 0.76× |
| Saarland | 68,620 | 0.89× |
| Bremen | 53,432 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.53× | Business & Career |
| Commerzbank | 2.16× | Business & Career |
| Financial services | 2.82× | Business & Career |
| Tagesschau | 1.59× | Movies & TV |
| Banking | 1.96× | Business & Career |
| Payment system | 3.96× | Shopping |
| Techniker Krankenkasse | 2.64× | Business & Career |
| AutoScout24 | 1.65× | Cars & Mobility |
| Transfermarkt | 1.87× | Sports |
| Western Union | 2.69× | Business & Career |
| Google Maps | 1.62× | Internet & Social Media |
| Bundesagentur für Arbeit | 2.02× | Politics & Society |
| CHECK24 | 1.7× | Business & Career |
| Deutsche Bank | 2.26× | Business & Career |
| American Express | 4.22× | Business & Career |
| Google Wallet | 10.15× | Technology & Electronics |
| Efficient energy use | 1.99× | Technology & Electronics |
| Gmail | 1.63× | Internet & Social Media |
| Chat GPT | 1.87× | Technology & Electronics |
| Ryanair | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.61 |
| Indulgence | JOY | 1.5 |
| Need for Security | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
See Credit cards audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Credit cards have in Germany?
Credit cards has an estimated audience of 6,243,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Credit cards fans?
42.8% of Credit cards fans are female, 57.2% are male, with an average age of 42.9 years.
Which brands do Credit cards fans like most?
Credit cards fans show strongest brand affinity for Mobile payment (5.53×), Commerzbank (2.16×), and Financial services (2.82×) over the country average.
Where do Credit cards fans live in Germany?
Credit cards fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,679,833), Bayern (reach 1,127,781), and Baden-Württemberg (reach 929,099). These three regions account for the largest share of the active audience.
What other brands do Credit cards fans also like?
Beyond Credit cards itself, the audience over-indexes on Commerzbank (2.16×), Financial services (2.82×), Tagesschau (1.59×), and Banking (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.