Credit cards Audience in Brazil

Credit cards has an estimated audience of 15,919,752 people in Brazil. 57.3% are female, 42.7% are male, average age 41.8. Top regions: São Paulo, Rio Grande do Sul, Minas Gerais.

The average Credit cards fan in Brazil is 41.8 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio Grande do Sul, Minas Gerais. Demographically, the Credit cards audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Creativity.

Category: Business & Career · Type: Topic

Demographics of Credit cards fans

Demographic split for Credit cards audience in Brazil
MetricValue
Female57.3%
Male42.7%
Average age41.8
Estimated audience size15,919,752

Top regions in Brazil

Top regions ranked by reach for Credit cards in Brazil
RegionReachAffinity
São Paulo4,637,3611.12×
Rio Grande do Sul2,971,9423.16×
Minas Gerais1,714,1251.04×
Rio de Janeiro1,328,2630.89×
Bahia1,057,6881.01×
Paraná1,010,3591.04×
Ceará970,5491.39×
Pernambuco762,6111.05×
Santa Catarina681,6670.93×
Goiás472,8060.78×
Pará383,3300.74×
Maranhão357,2080.9×
Paraíba330,0061.03×
Espírito Santo327,3740.99×
Federal District304,1661.15×
Amazonas230,9340.84×
Alagoas224,5770.97×
Mato Grosso200,8830.67×
Mato Grosso do Sul193,3040.83×
Rio Grande do Norte159,7450.6×
Piauí153,9570.7×
Sergipe150,8400.91×
Tocantins93,9400.89×
Rondônia92,5340.7×
Acre57,1661.03×
Roraima43,3830.97×
Amapá39,0320.69×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Credit cards audience
TraitClusterScore
Need for SecurityCONSERVATISM2.12
CreativityOPEN1.48
Risk AppetiteTHRILL1.37
Family OrientationCONSERVATISM1.35
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Credit cards
CountryShare
United States19.8%
India5.2%
Brazil5.2%

See Credit cards audiences in other countries

More Business & Career audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.