Credit cards Audience in Mexico
Credit cards has an estimated audience of 8,447,192 people in Mexico. 50.3% are female, 49.7% are male, average age 36.0. Top brand affinities: Credit (finance), Eduardo Capetillo, Retirement, Pancreas, Ace Frehley.
Top brand affinities include Credit (finance), Eduardo Capetillo, Retirement, with strongest over-indexing on Credit (finance) (1.52× the country average). Demographically, the Credit cards audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Travelling, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Credit cards fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.0 |
| Estimated audience size | 8,447,192 |
Audience persona
The typical Credit cards fan in Mexico is balanced, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Credit (finance).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Credit (finance) | 1.52× | Business & Career |
| Eduardo Capetillo | 1.5× | Movies & TV |
| Retirement | 1.54× | Business & Career |
| Pancreas | 1.74× | Health |
| Ace Frehley | 1.63× | Music & Radio |
| Payroll | 1.66× | Business & Career |
| Head and Shoulders (story) | 1.66× | Beauty & Wellness |
| Save the Children | 1.57× | Kids & Family |
| National Car Rental | 1.72× | Cars & Mobility |
| Arthritis awareness | 1.51× | Health |
| Peugeot 2008 | 1.53× | Cars & Mobility |
| Fitbit | 1.61× | Technology & Electronics |
| Psyllium | 1.69× | Health |
| Bibi Gaytán | 1.55× | Music & Radio |
| Electrolux | 1.64× | Home & Garden |
| Maytag | 1.71× | Home & Garden |
| Royal Armoured Corps | 1.57× | Politics & Society |
| Moringa | 1.55× | Home & Garden |
| Carpus | 1.59× | |
| TECHO | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.26 |
| Need for Security | CONSERVATISM | 1.22 |
| Spirituality | BALANCE | 1.09 |
| Risk Appetite | THRILL | 1.06 |
| Quality Awareness | PREMIUM | 1.06 |
| Urban Lifestyle | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
See Credit cards audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.