A data profile of the people who buy, follow and care about Credit cards in Mexico — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 8,447,192 people in Mexico.
Credit cards has an estimated audience of 8,447,192 people in Mexico. 50.3% are female, 49.7% are male, average age 36.0. Top brand affinities: Credit (finance), Eduardo Capetillo, Retirement, Pancreas, Ace Frehley.
Top brand affinities include Credit (finance), Eduardo Capetillo, Retirement, with strongest over-indexing on Credit (finance) (1.52× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as DIY Mentality, Creativity.
The typical Credit cards fan in Mexico is balanced, around 36.0 years old, with strong DIY Mentality tendencies and a notable affinity for Credit (finance).
The key figures that characterise the Credit cards profile in Mexico.
50.3% are female, 49.7% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.0 |
| Estimated audience size | 8,447,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Credit cards audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pancreas | Health | 1.74× | ||
| 02 | National Car Rental | Cars & Mobility | 1.72× | ||
| 03 | Maytag | Home & Garden | 1.71× | ||
| 04 | Psyllium | Health | 1.69× | ||
| 05 | Payroll | Business & Career | 1.66× | ||
| 06 | Head and Shoulders (story) | Beauty & Wellness | 1.66× | ||
| 07 | Electrolux | Home & Garden | 1.64× | ||
| 08 | Ace Frehley | Music & Radio | 1.63× | ||
| 09 | Fitbit | Technology & Electronics | 1.61× | ||
| 10 | TECHO | Politics & Society | 1.60× | ||
| 11 | Carpus | Topic | 1.59× | ||
| 12 | Save the Children | Kids & Family | 1.57× | ||
| 13 | Royal Armoured Corps | Politics & Society | 1.57× | ||
| 14 | Bibi Gaytán | Music & Radio | 1.55× | ||
| 15 | Moringa | Home & Garden | 1.55× | ||
| 16 | Retirement | Business & Career | 1.54× | ||
| 17 | Peugeot 2008 | Cars & Mobility | 1.53× | ||
| 18 | Credit (finance) | Business & Career | 1.52× | ||
| 19 | Arthritis awareness | Health | 1.51× | ||
| 20 | Eduardo Capetillo | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.95× | |
| Creativity | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Career Orientation | POWER | 0.64× | |
| Early Adopter Mentality | POWER | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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