Credit cards Audience in United Kingdom
Credit cards has an estimated audience of 14,206,810 people in United Kingdom. 53.4% are female, 46.6% are male, average age 45.6. Top regions: England, Greater London, North West. Top brand affinities: Personal finance, Autotrader, Halifax (United Kingdom bank), Lloyds Bank, Financial services.
The average Credit cards fan in United Kingdom is 45.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Personal finance, Autotrader, Halifax (United Kingdom bank), with strongest over-indexing on Personal finance (1.65× the country average). Demographically, the Credit cards audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Credit cards fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 45.6 |
| Estimated audience size | 14,206,810 |
Audience persona
The typical Credit cards fan in United Kingdom is balanced, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Personal finance.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,573,728 | 0.8× |
| Greater London | 3,336,544 | 1.8× |
| North West | 1,817,166 | 1.2× |
| South East | 1,512,563 | 0.79× |
| Scotland | 1,307,626 | 1.02× |
| East of England | 1,205,960 | 0.93× |
| South West | 1,084,619 | 0.93× |
| East Midlands | 1,054,349 | 1.05× |
| Wales | 983,975 | 1.21× |
| Yorkshire and the Humber | 834,548 | 0.73× |
| North East | 461,303 | 0.83× |
| West Midlands | 444,865 | 0.73× |
| Northern Ireland | 420,954 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal finance | 1.65× | Business & Career |
| Autotrader | 2.48× | Cars & Mobility |
| Halifax (United Kingdom bank) | 1.97× | Business & Career |
| Lloyds Bank | 1.79× | Business & Career |
| Financial services | 1.54× | Business & Career |
| Google Drive | 1.73× | Technology & Electronics |
| Mortgage calculator | 1.84× | Home & Garden |
| NatWest | 1.52× | Business & Career |
| Loan | 1.57× | Business & Career |
| HSBC | 1.58× | Business & Career |
| The Sun News | 2.36× | News |
| J. D. Williams | 1.78× | Shopping |
| Pension | 1.62× | Business & Career |
| Credit (finance) | 1.54× | Business & Career |
| Online grocer | 1.89× | Shopping |
| WeTransfer | 1.72× | Internet & Social Media |
| Freemans | 1.52× | Fashion & Accessoires |
| Credit Karma | 2.82× | Business & Career |
| Purchase discount | 1.75× | Shopping |
| Cheque | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Need for Security | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
See Credit cards audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Credit cards have in United Kingdom?
Credit cards has an estimated audience of 14,206,810 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Credit cards fans?
53.4% of Credit cards fans are female, 46.6% are male, with an average age of 45.6 years.
Which brands do Credit cards fans like most?
Credit cards fans show strongest brand affinity for Personal finance (1.65×), Autotrader (2.48×), and Halifax (United Kingdom bank) (1.97×) over the country average.
Where do Credit cards fans live in United Kingdom?
Credit cards fans in United Kingdom are most concentrated in England (reach 10,573,728), Greater London (reach 3,336,544), and North West (reach 1,817,166). These three regions account for the largest share of the active audience.
What other brands do Credit cards fans also like?
Beyond Credit cards itself, the audience over-indexes on Autotrader (2.48×), Halifax (United Kingdom bank) (1.97×), Lloyds Bank (1.79×), and Financial services (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.