A data profile of the people who buy, follow and care about Credit cards in United Kingdom — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 14,206,810 people in United Kingdom.
The average Credit cards fan in United Kingdom is 45.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Personal finance, Autotrader, Halifax (United Kingdom bank), with strongest over-indexing on Personal finance (1.65× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Credit cards fan in United Kingdom is balanced, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Personal finance.
The key figures that characterise the Credit cards profile in United Kingdom.
53.4% are female, 46.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 45.6 |
| Estimated audience size | 14,206,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Credit cards audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
Where the Credit cards audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3.5M | 1.80× | |
| 02 | Wales | ~1M | 1.21× | |
| 03 | North West | ~2M | 1.20× | |
| 04 | East Midlands | ~1M | 1.05× | |
| 05 | Scotland | ~1.5M | 1.02× | |
| 06 | Northern Ireland | ~400K | 0.96× | |
| 07 | East of England | ~1M | 0.93× | |
| 08 | South West | ~1M | 0.93× | |
| 09 | North East | ~500K | 0.84× | |
| 10 | England | ~11M | 0.80× | |
| 11 | South East | ~1.5M | 0.79× | |
| 12 | Yorkshire and the Humber | ~800K | 0.73× | |
| 13 | West Midlands | ~400K | 0.73× |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit Karma | Business & Career | 2.82× | ||
| 02 | Autotrader | Cars & Mobility | 2.48× | ||
| 03 | The Sun News | News | 2.36× | ||
| 04 | Halifax (United Kingdom bank) | Business & Career | 1.97× | ||
| 05 | Online grocer | Shopping | 1.89× | ||
| 06 | Square | Business & Career | 1.88× | ||
| 07 | Mortgage calculator | Home & Garden | 1.84× | ||
| 08 | J. D. Williams | Shopping | 1.78× | ||
| 09 | Purchase discount | Shopping | 1.75× | ||
| 10 | Google Drive | Technology & Electronics | 1.73× | ||
| 11 | WeTransfer | Internet & Social Media | 1.72× | ||
| 12 | Personal finance | Business & Career | 1.65× | ||
| 13 | Pension | Business & Career | 1.62× | ||
| 14 | Cheque | Fashion & Accessoires | 1.62× | ||
| 15 | HSBC | Business & Career | 1.58× | ||
| 16 | Loan | Business & Career | 1.57× | ||
| 17 | Financial services | Business & Career | 1.54× | ||
| 18 | Credit (finance) | Business & Career | 1.54× | ||
| 19 | NatWest | Business & Career | 1.52× | ||
| 20 | Freemans | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Design Affinity | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.80× |
Credit cards has an estimated audience of 14,206,810 people in United Kingdom, concentrated in England and Greater London.
53.4% of Credit cards fans are female, 46.6% are male, with an average age of 45.6 years.
Credit cards fans show strongest brand affinity for Personal finance (1.65×), Autotrader (2.48×), and Halifax (United Kingdom bank) (1.97×) over the country average.
Credit cards fans in United Kingdom are most concentrated in England (reach ~11M), Greater London (reach ~3.5M), and North West (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Credit cards itself, the audience over-indexes on Autotrader (2.48×), Halifax (United Kingdom bank) (1.97×), Financial services (1.54×), and Google Drive (1.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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