A data profile of the people who buy, follow and care about Freemans in United Kingdom — modelled from more than twelve digital signal sources. Freemans has an estimated audience of 4,984,559 people in United Kingdom.
The average Freemans fan in United Kingdom is 50.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include TK Maxx, Garden furniture, Home Appliances, with strongest over-indexing on TK Maxx (4× the country average).
Demographically, the Freemans audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Freemans fan in United Kingdom is more female, around 50.8 years old, with strong Convenience Orientation tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Freemans profile in United Kingdom.
100.0% are female, 0.0% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 50.8 |
| Estimated audience size | 4,984,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 6% | |
| 30-39 | 14% | |
| 40-49 | 36% | |
| 50+ | 45% |
of the worldwide Freemans audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 83.2% |
| United States | 9.4% |
| Germany | 1.4% |
Where the Freemans audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.54× | |
| 02 | Wales | ~400K | 1.38× | |
| 03 | North East | ~300K | 1.38× | |
| 04 | West Midlands | ~300K | 1.36× | |
| 05 | Northern Ireland | ~200K | 1.04× | |
| 06 | Scotland | ~400K | 0.98× | |
| 07 | East Midlands | ~300K | 0.90× | |
| 08 | South West | ~400K | 0.87× | |
| 09 | East of England | ~300K | 0.72× | |
| 10 | South East | ~500K | 0.66× | |
| 11 | England | ~3M | 0.60× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Freemans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas decoration | Home & Garden | 4.72× | ||
| 02 | Hair iron | Beauty & Wellness | 4.24× | ||
| 03 | TK Maxx | Shopping | 4.00× | ||
| 04 | Garden furniture | Home & Garden | 3.82× | ||
| 05 | Children's clothing | Fashion & Accessoires | 3.16× | ||
| 06 | Garden centre | Home & Garden | 3.09× | ||
| 07 | Home Appliances | Home & Garden | 2.74× | ||
| 08 | Lidl | Shopping | 2.35× | ||
| 09 | B&Q | Shopping | 2.27× | ||
| 10 | Discounts and allowances | Shopping | 2.27× | ||
| 11 | Handbags | Fashion & Accessoires | 2.18× | ||
| 12 | Supermarket | Shopping | 2.03× | ||
| 13 | Boutiques | Fashion & Accessoires | 2.00× | ||
| 14 | Health care | Business & Career | 1.90× | ||
| 15 | EBay | Shopping | 1.88× | ||
| 16 | Coupons | Shopping | 1.78× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 18 | Charitable organization | Politics & Society | 1.62× | ||
| 19 | Home improvement | Home & Garden | 1.56× | ||
| 20 | Recipes | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.07× | |
| Tradition | CONSERVATISM | 1.79× | |
| Family Orientation | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.44× | |
| Design Affinity | PREMIUM | 0.73× | |
| Extroversion | THRILL | 0.77× |
Freemans's target market in United Kingdom covers an estimated 4,984,559 people, concentrated in England and Yorkshire and the Humber.
100.0% of the Freemans audience are female, 0.0% are male, with an average age of 50.8 years.
Freemans fans show strongest brand affinity for TK Maxx (4×), Garden furniture (3.82×), and Home Appliances (2.74×) over the country average.
Freemans fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Freemans itself, the audience over-indexes on Garden furniture (3.82×), Home Appliances (2.74×), Children's clothing (3.16×), and Lidl (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freemans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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