Rascasse Audience Intelligence

Freemans Target Market in United States

A data profile of the people who buy, follow and care about Freemans in United States — modelled from more than twelve digital signal sources. Freemans has an estimated audience of 562,828 people in United States.

#3515among Brand in United States#1269in Fashion & Accessoires

The average Freemans fan in United States is 48.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Donald Trump, Religion, Cooking, with strongest over-indexing on Donald Trump (2.16× the country average).

Demographically, the Freemans audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freemans fan in United States is balanced, around 48.9 years old, with strong Spirituality tendencies and a notable affinity for Donald Trump.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freemans profile in United States.

Audience size
563K
in United States
Gender
54.9%♀
45.1% male
Age
48.9
average years
Country rank
#34174
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freemans

54.9% are female, 45.1% are male, average age 48.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Freemans audience in United States
MetricValue
Female54.9%
Male45.1%
Average age48.9
Estimated audience size562,828
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Freemans audience in United States
Age bracketShare%
16-190%
20-2910%
30-3919%
40-4933%
50+38%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Freemans audience comes from United States.

Worldwide audience distribution share by country for Freemans
CountryShare
United Kingdom83.2%
United States9.4%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freemans audience in United States is strongest.

Fig. 05

Top regions by affinity

Freemans customers by region in United States
#RegionReachAffinity×
01South Dakota~10K8.74×
02New York~200K6.33×
03Nevada~10K2.25×
04Missouri~20K1.87×
05Oklahoma~10K1.65×
06Kansas~6K1.34×
07New Jersey~20K1.26×
08Massachusetts~10K1.22×
09Louisiana~7K1.03×
10California~60K1.01×
11Illinois~20K1.01×
12Washington, District of Columbia~2K0.97×
13Delaware~1K0.97×
14Texas~40K0.94×
15South Carolina~8K0.94×
16Florida~30K0.90×
17North Carolina~10K0.90×
18Washington~10K0.89×
19Connecticut~4K0.79×
20Georgia~10K0.78×
21Nebraska~2K0.78×
22Arkansas~3K0.75×
23Maryland~7K0.74×
24Alaska<1K0.73×
25Vermont<1K0.73×
26Mississippi~3K0.72×
27Virginia~9K0.71×
28Iowa~3K0.70×
29Idaho~2K0.70×
30North Dakota<1K0.70×
31Tennessee~8K0.69×
32Colorado~6K0.69×
33Wisconsin~6K0.69×
34West Virginia~2K0.68×
35Rhode Island~1K0.67×
36Pennsylvania~10K0.66×
37Oregon~4K0.66×
38Montana~1K0.66×
39Alabama~5K0.64×
40Maine~1K0.64×
41New Hampshire~1K0.63×
42Indiana~6K0.62×
43Minnesota~5K0.62×
44Hawaii~1K0.60×
45Kentucky~4K0.57×
46New Mexico~2K0.57×
47Ohio~10K0.56×
48Utah~3K0.56×
49Michigan~8K0.55×
50Arizona~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Freemans, United States
0.53×1.00×8.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freemans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freemans audience
#·InterestCategoryAffinity×
01Art DecoArts & Culture6.09×
02Dolly PartonMusic & Radio4.26×
03Rail transportTravel & Leisure3.19×
04ReligionBusiness & Career2.64×
05TraditionPolitics & Society2.37×
06Donald TrumpPolitics & Society2.16×
07Nonprofit organizationPolitics & Society2.13×
08Country musicMusic & Radio2.11×
09EBayShopping1.97×
10RecipesFood & Beverages1.83×
11FurnitureHome & Garden1.83×
12BarbecueFood & Beverages1.83×
13BankingBusiness & Career1.83×
14Health careBusiness & Career1.77×
15PinterestInternet & Social Media1.76×
16Home improvementHome & Garden1.71×
17CNNMovies & TV1.70×
18CookingFood & Beverages1.61×
19XInternet & Social Media1.61×
20WalmartShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freemans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freemans audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.64×
Career OrientationPOWER2.48×
TraditionCONSERVATISM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freemans audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.48×
ExtroversionTHRILL0.50×
Risk AppetiteTHRILL0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freemans's target market in United States?

Freemans's target market in United States covers an estimated 562,828 people, concentrated in New York and California.

02

What is the gender split and age of Freemans customers?

54.9% of the Freemans audience are female, 45.1% are male, with an average age of 48.9 years.

03

Which brands do Freemans fans like most?

Freemans fans show strongest brand affinity for Donald Trump (2.16×), Religion (2.64×), and Cooking (1.61×) over the country average.

04

Where do Freemans fans live in United States?

Freemans fans in United States are most concentrated in New York (reach ~200K), California (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Freemans fans also like?

Beyond Freemans itself, the audience over-indexes on Religion (2.64×), Cooking (1.61×), Recipes (1.83×), and Country music (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Freemans audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freemans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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