Rascasse Audience Intelligence

Country music Audience in United States

A data profile of the people who buy, follow and care about Country music in United States — modelled from more than twelve digital signal sources. Country music has an estimated audience of 73,755,916 people in United States.

#6among Musical genre in United States#137among Topic in United States#12in Music & Radio

The average Country music fan in United States is 40.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Friendship, Florida, Nancy Mace, with strongest over-indexing on Friendship (1.69× the country average).

Demographically, the Country music audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country music fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Friendship.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country music profile in United States.

Audience size
73.8M
in United States
Gender
52.7%♀
47.3% male
Age
40.8
average years
Country rank
#172
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country music fans

52.7% are female, 47.3% are male, average age 40.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Country music audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.8
Estimated audience size73,755,916
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Country music audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Country music audience comes from United States.

Worldwide audience distribution share by country for Country music
CountryShare
United States28.8%
Brazil8.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country music audience in United States is strongest.

Fig. 05

Top regions by affinity

Country music fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~700K1.90×
02Tennessee~2.5M1.79×
03Kentucky~1.5M1.73×
04Arkansas~1M1.68×
05Alabama~1.5M1.48×
06Oklahoma~1M1.40×
07Iowa~800K1.38×
08South Dakota~200K1.36×
09North Dakota~200K1.33×
10Montana~300K1.31×
11Mississippi~800K1.29×
12Wyoming~100K1.28×
13Indiana~1.5M1.26×
14Missouri~1.5M1.23×
15South Carolina~1.5M1.17×
16Kansas~700K1.15×
17New Mexico~400K1.15×
18North Carolina~2.5M1.13×
19Ohio~2.5M1.12×
20Vermont~100K1.12×
21Louisiana~1M1.09×
22Nebraska~400K1.08×
23Maine~300K1.06×
24Idaho~400K1.03×
25Wisconsin~1M1.01×
26Michigan~2M0.97×
27Pennsylvania~2.5M0.93×
28Minnesota~1M0.93×
29Texas~6M0.92×
30New Hampshire~300K0.89×
31Georgia~2M0.85×
32Delaware~200K0.84×
33Virginia~1.5M0.83×
34Alaska~100K0.82×
35Arizona~1M0.77×
36Oregon~600K0.76×
37Utah~500K0.76×
38Illinois~2M0.73×
39Florida~3.5M0.71×
40Colorado~800K0.71×
41Rhode Island~200K0.65×
42Washington~900K0.64×
43Nevada~400K0.61×
44Hawaii~200K0.61×
45Connecticut~400K0.59×
46Massachusetts~800K0.57×
47Maryland~700K0.55×
48New York~2M0.54×
49New Jersey~1M0.51×
50California~4M0.49×
Fig. 06

Affinity by region

Affinity by region — Country music, United States
0.49×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country music audience
#·InterestCategoryAffinity×
01Western music (North America)Music & Radio2.80×
02JellyRollMusic & Radio2.24×
03Nancy MacePolitics & Society2.12×
04Ana de ArmasMovies & TV2.08×
05Savannah GuthrieMovies & TV2.04×
06Google NewsNews2.01×
07Animal Liberation OrchestraMusic & Radio1.93×
08Kristi NoemPolitics & Society1.92×
09BeyinHealth1.84×
10Diane KeatonMovies & TV1.83×
11WordKids & Family1.78×
12Homo sapiensKids & Family1.74×
13FriendshipKids & Family1.69×
14LabCorpHealth1.66×
15Dick Van DykeMovies & TV1.59×
16FloridaTravel & Leisure1.56×
17MenardsHome & Garden1.53×
18Healthy habitsHealth1.53×
19TasteFashion & Accessoires1.53×
20Scooby-DooMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.12×
Need for SecurityCONSERVATISM1.12×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country music audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Urban LifestyleOPEN0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country music have in United States?

Country music has an estimated audience of 73,755,916 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Country music fans?

52.7% of Country music fans are female, 47.3% are male, with an average age of 40.8 years.

03

Which brands do Country music fans like most?

Country music fans show strongest brand affinity for Friendship (1.69×), Florida (1.56×), and Nancy Mace (2.12×) over the country average.

04

Where do Country music fans live in United States?

Country music fans in United States are most concentrated in Texas (reach ~6M), California (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Country music fans also like?

Beyond Country music itself, the audience over-indexes on Florida (1.56×), Nancy Mace (2.12×), Animal Liberation Orchestra (1.93×), and Savannah Guthrie (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Country music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →