Word Audience in United States

Word has an estimated audience of 24,324,216 people in United States. 68.0% are female, 32.0% are male, average age 40.5. Top regions: Texas, Florida, California. Top brand affinities: J. C. Penney, Real property, Dentistry, Five Below, Genetics.

The average Word fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include J. C. Penney, Real property, Dentistry, with strongest over-indexing on J. C. Penney (2.28× the country average). Demographically, the Word audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Word fans

Demographic split for Word audience in United States
MetricValue
Female68.0%
Male32.0%
Average age40.5
Estimated audience size24,324,216

Audience persona

The typical Word fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for J. C. Penney.

Top regions in United States

Top regions ranked by reach for Word in United States
RegionReachAffinity
Texas2,576,6401.23×
Florida2,295,4241.39×
California2,116,3810.79×
New York1,280,3420.94×
Georgia997,9541.33×
Pennsylvania831,4841.02×
Illinois729,6100.9×
Ohio697,2970.93×
North Carolina695,0270.95×
Virginia693,3241.17×
Tennessee617,1431.26×
Michigan582,9670.92×
Washington558,8711.15×
Arizona521,7721.05×
New Jersey496,9370.8×
Maryland471,9291.13×
Indiana440,2390.99×
Massachusetts440,1380.92×
Alabama403,2721.19×
South Carolina396,6581.08×
Kentucky374,8261.23×
Missouri347,7040.89×
Louisiana345,6371.1×
Colorado332,4330.87×
Wisconsin317,8390.87×
Oklahoma306,6751.14×
Connecticut293,3391.2×
Utah264,5481.21×
Minnesota260,2940.75×
Nevada235,2091×
Oregon214,2110.77×
Mississippi210,6501.05×
Arkansas196,7890.98×
Kansas196,1441.02×
Iowa184,3430.92×
West Virginia181,7121.6×
Idaho135,8511.11×
Nebraska132,2281.08×
New Mexico123,0931.01×
Washington, District of Columbia92,2271.26×
New Hampshire81,0280.85×
Rhode Island72,5830.94×
North Dakota69,3821.39×
Montana59,2200.88×
Maine53,8120.62×
Hawaii52,6890.5×
South Dakota47,0710.84×
Delaware46,9600.7×
Vermont31,5440.74×
Alaska28,9090.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word audience
BrandAffinityCategory
J. C. Penney2.28×Shopping
Real property2.18×Home & Garden
Dentistry2.2×Business & Career
Five Below2.21×Shopping
Genetics1.59×Kids & Family
Made in USA1.95×Business & Career
Nostalgia1.53×Home & Garden
Wedding dress2.14×Fashion & Accessoires
Hormone2.31×Health
Bored Panda2.71×Internet & Social Media
True crime1.78×Movies & TV
Breast Cancer awareness1.98×Health
New Testament2.17×Politics & Society
Multiple myeloma awareness3.15×Health
Nothing Bundt Cakes1.66×Food & Beverages
Blanket1.98×Home & Garden
Audiobook1.54×Literature
Recovery approach2.44×Health
Western Union1.72×Business & Career
Party City2.38×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word audience
TraitClusterScore
SpiritualityBALANCE1.11
Price SensitivityPREMIUM1.11
IndulgenceJOY1.03
Family OrientationCONSERVATISM0.99
CreativityOPEN0.96
IndividualismJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Word
CountryShare
United States38.4%
Italy6.2%
United Kingdom5.2%

See Word audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Word have in United States?

Word has an estimated audience of 24,324,216 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Word fans?

68.0% of Word fans are female, 32.0% are male, with an average age of 40.5 years.

Which brands do Word fans like most?

Word fans show strongest brand affinity for J. C. Penney (2.28×), Real property (2.18×), and Dentistry (2.2×) over the country average.

Where do Word fans live in United States?

Word fans in United States are most concentrated in Texas (reach 2,576,640), Florida (reach 2,295,424), and California (reach 2,116,381). These three regions account for the largest share of the active audience.

What other brands do Word fans also like?

Beyond Word itself, the audience over-indexes on Real property (2.18×), Dentistry (2.2×), Five Below (2.21×), and Genetics (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.