Rascasse Audience Intelligence

Word Audience in United States

A data profile of the people who buy, follow and care about Word in United States — modelled from more than twelve digital signal sources. Word has an estimated audience of 24,324,216 people in United States.

#866among Topic in United States#43in Kids & Family

The average Word fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Recipes, X, Pinterest, with strongest over-indexing on Recipes (1.86× the country average).

Demographically, the Word audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Recipes.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word profile in United States.

Audience size
24.3M
in United States
Gender
68.0%♀
32.0% male
Age
40.5
average years
Country rank
#1276
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word fans

68.0% are female, 32.0% are male, average age 40.5.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Word audience in United States
MetricValue
Female68.0%
Male32.0%
Average age40.5
Estimated audience size24,324,216
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Word audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Word audience comes from United States.

Worldwide audience distribution share by country for Word
CountryShare
United States38.0%
Italy6.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word audience in United States is strongest.

Fig. 05

Top regions by affinity

Word fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.75×
02North Dakota~80K1.60×
03Florida~2M1.35×
04Georgia~1M1.30×
05Washington, District of Columbia~90K1.26×
06Tennessee~600K1.25×
07Utah~300K1.24×
08Kentucky~400K1.22×
09Texas~2.5M1.20×
10Alabama~400K1.18×
11Maryland~500K1.17×
12Connecticut~300K1.17×
13Mississippi~200K1.15×
14Louisiana~400K1.14×
15Idaho~100K1.14×
16Virginia~700K1.12×
17Oklahoma~300K1.12×
18Nebraska~100K1.12×
19Washington~500K1.11×
20South Carolina~400K1.08×
21Kansas~200K1.04×
22New Mexico~100K1.03×
23Arizona~500K1.02×
24Arkansas~200K1.01×
25South Dakota~60K1.00×
26Pennsylvania~800K0.98×
27Indiana~400K0.95×
28North Carolina~700K0.94×
29Montana~60K0.94×
30Nevada~200K0.93×
31Iowa~200K0.93×
32Rhode Island~70K0.93×
33Ohio~700K0.90×
34New York~1M0.88×
35Michigan~600K0.88×
36Wyoming~30K0.88×
37Missouri~300K0.87×
38Massachusetts~400K0.86×
39Colorado~300K0.84×
40Wisconsin~300K0.84×
41Illinois~700K0.83×
42New Hampshire~80K0.83×
43California~2M0.75×
44Vermont~30K0.75×
45New Jersey~500K0.74×
46Delaware~50K0.73×
47Minnesota~300K0.72×
48Oregon~200K0.72×
49Maine~50K0.61×
50Hawaii~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Word, United States
0.51×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio2.49×
02ReligionBusiness & Career1.98×
03RedditInternet & Social Media1.98×
04PinterestInternet & Social Media1.95×
05Nonprofit organizationPolitics & Society1.92×
06Beauty salonsBeauty & Wellness1.88×
07RecipesFood & Beverages1.86×
08FurnitureHome & Garden1.79×
09Credit cardsBusiness & Career1.79×
10Health careBusiness & Career1.78×
11Country musicMusic & Radio1.78×
12WineFood & Beverages1.75×
13BarbecueFood & Beverages1.74×
14MedicineBusiness & Career1.71×
15InsuranceBusiness & Career1.71×
16XInternet & Social Media1.70×
17Alcoholic beveragesFood & Beverages1.62×
18SmartphonesTechnology & Electronics1.61×
19Donald TrumpPolitics & Society1.59×
20BeerFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
IndulgenceJOY1.57×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Risk AppetiteTHRILL0.76×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word have in United States?

Word has an estimated audience of 24,324,216 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Word fans?

68.0% of Word fans are female, 32.0% are male, with an average age of 40.5 years.

03

Which brands do Word fans like most?

Word fans show strongest brand affinity for Recipes (1.86×), X (1.7×), and Pinterest (1.95×) over the country average.

04

Where do Word fans live in United States?

Word fans in United States are most concentrated in Texas (reach ~2.5M), Florida (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Word fans also like?

Beyond Word itself, the audience over-indexes on X (1.7×), Pinterest (1.95×), Religion (1.98×), and Donald Trump (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Word audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Word. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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