Beer Audience in United States

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Beer has an estimated audience of 74,619,427 people in United States. 49.5% are female, 50.5% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Animal Liberation Orchestra, Casey, Savannah Guthrie, Brewing, Ana de Armas.

The average Beer fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Animal Liberation Orchestra, Casey, Savannah Guthrie, with strongest over-indexing on Animal Liberation Orchestra (1.83× the country average). Demographically, the Beer audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Beer fans

Demographic split for Beer audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.2
Estimated audience size74,619,427

Audience persona

The typical Beer fan in United States is balanced, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Animal Liberation Orchestra.

Top regions in United States

Top regions ranked by reach for Beer in United States
RegionReachAffinity
California8,989,0351.1×
Texas6,340,3710.99×
New York6,186,4991.48×
Pennsylvania5,254,8572.09×
Florida4,104,9480.81×
Illinois2,276,4190.92×
North Carolina2,232,8780.99×
Ohio2,047,6830.89×
Arizona1,940,4331.27×
Washington1,938,6601.3×
New Jersey1,820,8700.96×
Virginia1,787,8480.98×
Georgia1,755,1570.76×
Michigan1,712,2580.88×
Massachusetts1,517,2761.03×
Maryland1,418,2741.11×
Colorado1,369,6301.16×
Oregon1,325,2441.55×
Tennessee1,245,5790.83×
Indiana1,192,1700.87×
Wisconsin1,054,2320.94×
Alabama1,037,6601×
South Carolina1,016,3770.91×
Missouri954,9440.79×
Minnesota929,7260.87×
Kentucky802,8170.86×
Connecticut687,4560.92×
Louisiana676,2830.7×
Oklahoma657,1950.79×
Nevada631,1680.87×
Arkansas592,8020.96×
Utah556,1860.83×
Kansas496,0720.84×
Iowa478,0040.78×
Hawaii462,6151.44×
Mississippi422,1010.69×
New Mexico404,2981.08×
Idaho334,5320.89×
New Hampshire319,3381.09×
Washington, District of Columbia298,1921.33×
Nebraska295,0720.79×
West Virginia276,7010.8×
Maine264,8280.99×
Montana193,2880.93×
Delaware185,3530.9×
Rhode Island182,6360.77×
Alaska176,0501.1×
Vermont174,2341.33×
Wyoming137,1291.24×
North Dakota130,2810.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beer audience
BrandAffinityCategory
Animal Liberation Orchestra1.83×Music & Radio
Casey1.58×Music & Radio
Savannah Guthrie1.78×Movies & TV
Brewing1.51×Food & Beverages
Ana de Armas2×Movies & TV
Homo sapiens1.62×Kids & Family
Google News1.54×News
Word1.59×Kids & Family
Maltese (dog)1.63×Pets & Animals
Beyin1.66×Health
Aritzia1.72×Fashion & Accessoires
JellyRoll1.91×Music & Radio
Quinceañera (telenovela)1.69×Movies & TV
Unique Gifts1.71×Shopping
Extended essay1.55×Literature
Western music (North America)1.75×Music & Radio
Idealism1.55×Politics & Society
Indiana Hoosiers football1.64×Sports
Athlete1.65×Music & Radio
Epistemology1.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beer audience
TraitClusterScore
ExtroversionTHRILL1.23
IndulgenceJOY1.07
Social Media UsageJOY1
Early Adopter MentalityPOWER1
Healthy LifestyleBALANCE0.98
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for Beer
CountryShare
United States23.4%
Brazil5.9%
Italy5.5%

See Beer audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Beer have in United States?

Beer has an estimated audience of 74,619,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Beer fans?

49.5% of Beer fans are female, 50.5% are male, with an average age of 41.2 years.

Which brands do Beer fans like most?

Beer fans show strongest brand affinity for Animal Liberation Orchestra (1.83×), Casey (1.58×), and Savannah Guthrie (1.78×) over the country average.

Where do Beer fans live in United States?

Beer fans in United States are most concentrated in California (reach 8,989,035), Texas (reach 6,340,371), and New York (reach 6,186,499). These three regions account for the largest share of the active audience.

What other brands do Beer fans also like?

Beyond Beer itself, the audience over-indexes on Casey (1.58×), Savannah Guthrie (1.78×), Brewing (1.51×), and Ana de Armas (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.