A data profile of the people who buy, follow and care about Beer in United Kingdom — modelled from more than twelve digital signal sources. Beer has an estimated audience of 16,901,400 people in United Kingdom.
The average Beer fan in United Kingdom is 44.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South West, Greater London.
Top brand affinities include Halford, Sporting Life (British newspaper), Brewery, with strongest over-indexing on Halford (1.51× the country average).
Demographically, the Beer audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Beer fan in United Kingdom is balanced, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Halford.
The key figures that characterise the Beer profile in United Kingdom.
52.1% are female, 47.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.9 |
| Estimated audience size | 16,901,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Beer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
Where the Beer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~3M | 2.17× | |
| 02 | England | ~13M | 1.88× | |
| 03 | North West | ~2M | 1.23× | |
| 04 | Greater London | ~2.5M | 1.10× | |
| 05 | East Midlands | ~1M | 0.90× | |
| 06 | South East | ~2M | 0.86× | |
| 07 | East of England | ~1.5M | 0.84× | |
| 08 | Scotland | ~1M | 0.79× | |
| 09 | Wales | ~700K | 0.71× | |
| 10 | North East | ~400K | 0.66× | |
| 11 | Yorkshire and the Humber | ~900K | 0.65× | |
| 12 | Northern Ireland | ~300K | 0.65× | |
| 13 | West Midlands | ~400K | 0.60× |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Draught beer | Food & Beverages | 1.98× | ||
| 02 | Cask ale | Food & Beverages | 1.72× | ||
| 03 | Microbrewery | Food & Beverages | 1.72× | ||
| 04 | Jamie Vardy | Sports | 1.69× | ||
| 05 | Ale | Food & Beverages | 1.69× | ||
| 06 | Beer festival | Food & Beverages | 1.67× | ||
| 07 | Worcester News | News | 1.65× | ||
| 08 | Stanley | Home & Garden | 1.64× | ||
| 09 | Claudia Winkleman | Movies & TV | 1.62× | ||
| 10 | Marcus Rashford | Sports | 1.62× | ||
| 11 | Brewery | Food & Beverages | 1.60× | ||
| 12 | Brewing | Food & Beverages | 1.60× | ||
| 13 | BrewDog | Food & Beverages | 1.60× | ||
| 14 | Virgin Experience Days | Home & Garden | 1.59× | ||
| 15 | Discogs | Music & Radio | 1.56× | ||
| 16 | Sporting Life (British newspaper) | Sports | 1.55× | ||
| 17 | Majestic Wine | Food & Beverages | 1.52× | ||
| 18 | Halford | Music & Radio | 1.51× | ||
| 19 | Loaded (magazine) | Internet & Social Media | 1.51× | ||
| 20 | Sheridan Smith | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.08× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Urban Lifestyle | OPEN | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Beer has an estimated audience of 16,901,400 people in United Kingdom, concentrated in England and South West.
52.1% of Beer fans are female, 47.9% are male, with an average age of 44.9 years.
Beer fans show strongest brand affinity for Halford (1.51×), Sporting Life (British newspaper) (1.55×), and Brewery (1.6×) over the country average.
Beer fans in United Kingdom are most concentrated in England (reach ~13M), South West (reach ~3M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Beer itself, the audience over-indexes on Sporting Life (British newspaper) (1.55×), Brewery (1.6×), Brewing (1.6×), and Cask ale (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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