Top 50 Alcohols in United Kingdom
This curated ranking covers the 50 largest alcohols in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 152 alcohols tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Beer, Gin and Whisky lead the list with a combined estimated audience of 31,282,847 people. Across all 50 entries the average audience size is 1,893,594, and the largest, Beer, reaches around 16,901,400 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
16,901,400 | 5.3% | Alcohol | Food & Beverages |
| 2 |  Gin |
7,873,782 | 14.4% | Alcohol | Food & Beverages |
| 3 |  Whisky |
6,507,665 | 5.5% | Alcohol | Food & Beverages |
| 4 |  Cider |
5,841,363 | 18.3% | Alcohol | Food & Beverages |
| 5 |  Cask ale |
4,730,101 | 33.9% | Alcohol | Food & Beverages |
| 6 |  Rum |
4,100,426 | 6.5% | Alcohol | Food & Beverages |
| 7 |  Vodka |
4,077,949 | 6.3% | Alcohol | Food & Beverages |
| 8 |  Microbrewery |
3,879,560 | 7.8% | Alcohol | Food & Beverages |
| 9 |  Scotch whisky |
3,732,657 | 5.8% | Alcohol | Food & Beverages |
| 10 |  Liqueur |
2,573,545 | 5.5% | Alcohol | Food & Beverages |
| 11 |  Single malt whisky |
2,126,376 | 6.7% | Alcohol | Food & Beverages |
| 12 |  Draught beer |
2,096,898 | 4.8% | Alcohol | Food & Beverages |
| 13 |  Tequila |
2,078,910 | 3.6% | Alcohol | Food & Beverages |
| 14 |  Bourbon whiskey |
1,959,921 | 4.2% | Alcohol | Food & Beverages |
| 15 |  Lager |
1,903,746 | 6.6% | Alcohol | Food & Beverages |
| 16 |  Irish whiskey |
1,893,926 | 5.5% | Alcohol | Food & Beverages |
| 17 |  Shrub |
1,781,134 | 7.0% | Alcohol | Food & Beverages |
| 18 |  Malt whisky |
1,593,619 | 8.2% | Alcohol | Food & Beverages |
| 19 |  Ale |
1,473,105 | 7.3% | Alcohol | Food & Beverages |
| 20 |  Blended whiskey |
1,340,140 | 5.1% | Alcohol | Food & Beverages |
| 21 |  Tennessee whiskey |
1,311,646 | 5.4% | Alcohol | Food & Beverages |
| 22 |  Gin and tonic |
1,311,637 | 11.8% | Alcohol | Food & Beverages |
| 23 |  Pale lager |
1,036,933 | 4.5% | Alcohol | Food & Beverages |
| 24 |  Apple cider vinegar |
959,906 | 6.2% | Alcohol | Food & Beverages |
| 25 |  Small batch whiskey |
830,011 | 5.8% | Alcohol | Food & Beverages |
| 26 |  Jenever |
686,173 | 38.9% | Alcohol | Food & Beverages |
| 27 |  Pilsner |
590,279 | 6.4% | Alcohol | Food & Beverages |
| 28 |  Single malt scotch |
584,738 | 8.0% | Alcohol | Food & Beverages |
| 29 |  American whiskey |
572,117 | 5.1% | Alcohol | Food & Beverages |
| 30 |  Brandy |
540,774 | 4.7% | Alcohol | Food & Beverages |
| 31 |  India Pale Ale |
530,479 | 7.6% | Alcohol | Food & Beverages |
| 32 |  Cognac |
502,846 | 4.0% | Alcohol | Food & Beverages |
| 33 |  Pale ale |
495,549 | 10.4% | Alcohol | Food & Beverages |
| 34 |  Straight whiskey |
490,809 | 6.6% | Alcohol | Food & Beverages |
| 35 |  Stout |
487,161 | 15.3% | Alcohol | Food & Beverages |
| 36 |  Kombucha |
476,421 | 5.0% | Alcohol | Food & Beverages |
| 37 |  Piña colada |
413,997 | 9.6% | Alcohol | Food & Beverages |
| 38 |  Apple cider |
394,323 | 6.9% | Alcohol | Food & Beverages |
| 39 |  Spritz (alcoholic beverage) |
385,904 | 7.7% | Alcohol | Food & Beverages |
| 40 |  Fizz (cocktail) |
371,529 | 32.3% | Alcohol | Food & Beverages |
| 41 |  Japanese whisky |
365,186 | 4.7% | Alcohol | Food & Beverages |
| 42 |  Rye whiskey |
361,185 | 4.8% | Alcohol | Food & Beverages |
| 43 |  Blended malt whisky |
350,294 | 9.1% | Alcohol | Food & Beverages |
| 44 |  Martini (cocktail) |
349,909 | 6.0% | Alcohol | Food & Beverages |
| 45 |  Grain whisky |
349,457 | 9.6% | Alcohol | Food & Beverages |
| 46 |  Sake |
348,116 | 1.3% | Alcohol | Food & Beverages |
| 47 |  Vermouth |
300,322 | 3.4% | Alcohol | Food & Beverages |
| 48 |  Mojito |
281,288 | 3.0% | Alcohol | Food & Beverages |
| 49 |  Old ale |
279,689 | 51.4% | Alcohol | Food & Beverages |
| 50 |  Low-alcohol beer |
254,814 | 12.6% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in United Kingdom?
Beer currently leads with an estimated audience of 16,901,400 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.