A data profile of the people who buy, follow and care about Cask ale in United Kingdom — modelled from more than twelve digital signal sources. Cask ale has an estimated audience of 4,730,101 people in United Kingdom.
The average Cask ale fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Cider, Wikipedia, Refrigerator, with strongest over-indexing on Cider (9.26× the country average).
Demographically, the Cask ale audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cask ale fan in United Kingdom is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cider.
The key figures that characterise the Cask ale profile in United Kingdom.
55.8% are female, 44.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 47.6 |
| Estimated audience size | 4,730,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Cask ale audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 33.9% |
| United States | 26.7% |
| Italy | 8.2% |
Where the Cask ale audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~700K | 1.65× | |
| 02 | Yorkshire and the Humber | ~500K | 1.38× | |
| 03 | West Midlands | ~200K | 1.13× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | South East | ~600K | 1.02× | |
| 06 | South West | ~400K | 0.92× | |
| 07 | North West | ~500K | 0.91× | |
| 08 | East Midlands | ~300K | 0.91× | |
| 09 | Wales | ~200K | 0.91× | |
| 10 | Northern Ireland | ~100K | 0.87× | |
| 11 | East of England | ~400K | 0.86× | |
| 12 | England | ~3.5M | 0.79× |
The strongest cross-interests of the Cask ale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cider | Food & Beverages | 9.26× | ||
| 02 | Beer festival | Food & Beverages | 5.30× | ||
| 03 | Fish and chips | Food & Beverages | 4.15× | ||
| 04 | Microwave oven | Home & Garden | 3.35× | ||
| 05 | Refrigerator | Home & Garden | 3.20× | ||
| 06 | Wikipedia | Internet & Social Media | 3.07× | ||
| 07 | Risk management | Business & Career | 3.07× | ||
| 08 | Mobile home | Cars & Mobility | 3.03× | ||
| 09 | Satire | Literature | 2.60× | ||
| 10 | Esso | Cars & Mobility | 2.55× | ||
| 11 | Breaking news | Movies & TV | 2.34× | ||
| 12 | Distilled beverage | Food & Beverages | 2.31× | ||
| 13 | Volunteering | Politics & Society | 2.20× | ||
| 14 | EBay | Shopping | 2.17× | ||
| 15 | Hobby | Home & Garden | 2.08× | ||
| 16 | Energy | Home & Garden | 2.04× | ||
| 17 | Aldi | Shopping | 1.99× | ||
| 18 | Pub | Food & Beverages | 1.89× | ||
| 19 | William Hill (bookmaker) | Games | 1.88× | ||
| 20 | Beer | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.89× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.75× |
Cask ale has an estimated audience of 4,730,101 people in United Kingdom, concentrated in England and Scotland.
55.8% of Cask ale fans are female, 44.2% are male, with an average age of 47.6 years.
Cask ale fans show strongest brand affinity for Cider (9.26×), Wikipedia (3.07×), and Refrigerator (3.2×) over the country average.
Cask ale fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cask ale itself, the audience over-indexes on Wikipedia (3.07×), Refrigerator (3.2×), Distilled beverage (2.31×), and Fish and chips (4.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cask ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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