Rascasse Audience Intelligence

Cask ale Audience in United States

A data profile of the people who buy, follow and care about Cask ale in United States — modelled from more than twelve digital signal sources. Cask ale has an estimated audience of 3,724,479 people in United States.

#24among Alcohol in United States#4500among Topic in United States#546in Food & Beverages

The average Cask ale fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cider, Pub, Community centre, with strongest over-indexing on Cider (9.28× the country average).

Demographically, the Cask ale audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cask ale fan in United States is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Cider.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cask ale profile in United States.

Audience size
3.7M
in United States
Gender
54.7%♀
45.3% male
Age
43.7
average years
Country rank
#8547
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cask ale fans

54.7% are female, 45.3% are male, average age 43.7.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Cask ale audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.7
Estimated audience size3,724,479
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Cask ale audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Cask ale audience comes from United States.

Worldwide audience distribution share by country for Cask ale
CountryShare
United Kingdom33.9%
United States26.7%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cask ale audience in United States is strongest.

Fig. 05

Top regions by affinity

Cask ale fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.39×
02Oregon~50K1.28×
03Alaska~10K1.24×
04Vermont~8K1.24×
05Maine~20K1.23×
06Massachusetts~90K1.22×
07Colorado~70K1.16×
08North Dakota~9K1.16×
09New York~200K1.15×
10South Dakota~10K1.15×
11Montana~10K1.11×
12Pennsylvania~100K1.10×
13Virginia~100K1.06×
14Delaware~10K1.06×
15New Hampshire~20K1.04×
16Rhode Island~10K1.04×
17Idaho~20K1.00×
18West Virginia~20K1.00×
19Hawaii~20K0.99×
20Illinois~100K0.97×
21Washington~70K0.97×
22Connecticut~40K0.97×
23Nebraska~20K0.96×
24New Mexico~20K0.96×
25Wisconsin~50K0.95×
26Mississippi~30K0.95×
27Maryland~60K0.94×
28Arkansas~30K0.92×
29Kansas~30K0.92×
30Missouri~50K0.90×
31Alabama~50K0.90×
32Utah~30K0.90×
33Iowa~30K0.90×
34Ohio~100K0.89×
35Michigan~90K0.89×
36Kentucky~40K0.89×
37Oklahoma~40K0.89×
38Minnesota~50K0.88×
39Tennessee~60K0.87×
40South Carolina~50K0.87×
41Louisiana~40K0.87×
42Nevada~30K0.87×
43Georgia~100K0.86×
44New Jersey~80K0.86×
45Arizona~70K0.86×
46North Carolina~90K0.85×
47Indiana~60K0.85×
48California~300K0.78×
49Florida~200K0.74×
50Texas~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Cask ale, United States
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cask ale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cask ale audience
#·InterestCategoryAffinity×
01Tuborg BreweryFood & Beverages37.21×
02Paulaner BreweryFood & Beverages33.64×
03Grey Goose (vodka)Food & Beverages10.06×
04CiderFood & Beverages9.28×
05Community centrePolitics & Society7.98×
06Beer festivalFood & Beverages6.74×
07Twilight (series)Movies & TV5.09×
08Mineral waterFood & Beverages5.08×
09PubFood & Beverages4.91×
10CappuccinoFood & Beverages4.81×
11GinFood & Beverages4.16×
12SteakhouseFood & Beverages3.61×
13Non-alcoholic beverageFood & Beverages3.14×
14Microwave ovenHome & Garden3.11×
15Diaper bagKids & Family3.06×
16Planet FitnessSports2.37×
17TicketmasterTravel & Leisure2.12×
18Italian cuisineFood & Beverages1.90×
19Trader Joe'sShopping1.83×
20Texas RoadhouseFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cask ale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cask ale audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.72×
PatriotismCONSERVATISM1.93×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cask ale audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Quality AwarenessPREMIUM0.75×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cask ale have in United States?

Cask ale has an estimated audience of 3,724,479 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cask ale fans?

54.7% of Cask ale fans are female, 45.3% are male, with an average age of 43.7 years.

03

Which brands do Cask ale fans like most?

Cask ale fans show strongest brand affinity for Cider (9.28×), Pub (4.91×), and Community centre (7.98×) over the country average.

04

Where do Cask ale fans live in United States?

Cask ale fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cask ale fans also like?

Beyond Cask ale itself, the audience over-indexes on Pub (4.91×), Community centre (7.98×), Planet Fitness (2.37×), and Mineral water (5.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Cask ale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cask ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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