Cask ale Audience in United States

Cask ale has an estimated audience of 3,724,479 people in United States. 54.7% are female, 45.3% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Cask ale fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cask ale audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Cask ale fans

Demographic split for Cask ale audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.7
Estimated audience size3,724,479

Audience persona

The typical Cask ale fan in United States is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cask ale in United States
RegionReachAffinity
California291,6310.71×
New York227,4311.09×
Texas153,3120.48×
Florida149,7920.59×
Pennsylvania110,1690.88×
Illinois108,3720.87×
Virginia92,8881.02×
Ohio90,5680.79×
Massachusetts89,2161.22×
Georgia70,4690.61×
Washington68,9460.92×
Michigan63,3940.65×
New Jersey62,7460.66×
North Carolina61,0990.55×
Colorado54,2790.92×
Oregon53,5591.25×
Wisconsin53,2470.95×
Tennessee47,3900.63×
Maryland46,2110.72×
Missouri39,9580.67×
Arizona39,1340.51×
Indiana36,6740.54×
Minnesota33,8030.63×
South Carolina28,2300.5×
Mississippi28,0480.91×
Connecticut26,6490.71×
Kentucky25,6950.55×
Oklahoma22,6280.55×
Washington, District of Columbia22,1231.98×
Alabama21,5560.41×
Louisiana21,3760.45×
Arkansas21,3580.7×
West Virginia19,8471.14×
Alaska19,8062.49×
Iowa18,8540.61×
Montana18,7051.81×
Nebraska18,6831×
Maine18,4121.38×
Kansas18,3320.62×
Idaho18,3280.98×
Hawaii17,5081.09×
South Dakota17,0421.98×
Vermont16,8262.57×
North Dakota16,5932.17×
New Hampshire16,3531.11×
Wyoming16,0552.91×
New Mexico15,9300.85×
Nevada15,8780.44×
Rhode Island15,7911.33×
Utah15,5820.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cask ale audience
BrandAffinityCategory
Autism Awareness19.03×Health
PSV Eindhoven73.81×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.34×Sports
Horoscope10.17×Health
Indianapolis Motor Speedway13.3×Sports
Cider8.4×Food & Beverages
Blended whiskey10.95×Food & Beverages
Community centre9.1×Politics & Society
Livemusic3.94×Music & Radio
Roulette11.01×Games
Day trading8.79×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Cognac11.67×Food & Beverages
Tuborg Brewery66.37×Food & Beverages
Glam rock14.05×Music & Radio
Cross-country skiing10.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cask ale audience
TraitClusterScore
Community OrientationOPEN4
Risk AppetiteTHRILL2.07
Luxury OrientationPREMIUM1.71
Convenience OrientationPREMIUM1.59
TravellingTHRILL1.48
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Cask ale
CountryShare
United Kingdom33.9%
United States26.7%
Italy8.2%

See Cask ale audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Cask ale have in United States?

Cask ale has an estimated audience of 3,724,479 people in United States, concentrated in California and New York.

What is the gender split and age of Cask ale fans?

54.7% of Cask ale fans are female, 45.3% are male, with an average age of 43.7 years.

Which brands do Cask ale fans like most?

Cask ale fans show strongest brand affinity for Autism Awareness (19.03×), PSV Eindhoven (73.81×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Cask ale fans live in United States?

Cask ale fans in United States are most concentrated in California (reach 291,631), New York (reach 227,431), and Texas (reach 153,312). These three regions account for the largest share of the active audience.

What other brands do Cask ale fans also like?

Beyond Cask ale itself, the audience over-indexes on PSV Eindhoven (73.81×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cask ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.