Cappuccino Audience in United States

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Cappuccino has an estimated audience of 12,055,244 people in United States. 65.7% are female, 34.3% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Flat white, Coffee culture, Iced coffee, Food, Food and drink.

The average Cappuccino fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Flat white, Coffee culture, Iced coffee, with strongest over-indexing on Flat white (15.06× the country average). Demographically, the Cappuccino audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Cappuccino fans

Demographic split for Cappuccino audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.0
Estimated audience size12,055,244

Audience persona

The typical Cappuccino fan in United States is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Flat white.

Top regions in United States

Top regions ranked by reach for Cappuccino in United States
RegionReachAffinity
California1,636,8181.23×
New York1,164,2971.73×
Texas1,149,2721.11×
Florida916,0881.12×
Illinois429,2391.07×
Pennsylvania426,0371.05×
Georgia377,4271.02×
North Carolina377,2991.04×
Ohio355,2830.96×
New Jersey341,7661.11×
Michigan321,1811.02×
Virginia313,9761.07×
Washington304,7741.26×
Massachusetts298,7611.26×
Tennessee286,5461.18×
Arizona219,1460.89×
Colorado208,4361.1×
Maryland193,3620.93×
Indiana190,0940.86×
Missouri180,7530.93×
Wisconsin164,1720.91×
South Carolina163,1770.9×
Oregon159,5501.15×
Minnesota157,4420.91×
Louisiana147,4610.95×
Connecticut132,6031.1×
Alabama130,5130.77×
Nevada128,6921.1×
Kentucky118,5600.78×
Oklahoma114,8000.86×
Utah101,6190.94×
Iowa91,4550.92×
Arkansas84,8610.85×
Kansas83,8950.88×
Mississippi74,4060.75×
Hawaii67,3201.3×
Washington, District of Columbia56,5811.56×
Nebraska54,6310.9×
Idaho51,2650.85×
New Mexico50,0820.83×
Maine43,9641.02×
New Hampshire42,1050.89×
Rhode Island41,2531.08×
West Virginia39,4290.7×
Montana31,2410.93×
Alaska28,5211.11×
Delaware26,0680.78×
Vermont21,8391.03×
South Dakota21,3930.77×
North Dakota19,5160.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cappuccino audience
BrandAffinityCategory
Flat white15.06×Food & Beverages
Coffee culture7.16×Food & Beverages
Iced coffee8.21×Food & Beverages
Food1.62×Food & Beverages
Food and drink1.53×Food & Beverages
United States1.78×Travel & Leisure
Coffeemaker7.75×Home & Garden
Hobby Lobby2.4×Home & Garden
Culture1.71×Literature
Non-alcoholic beverage4.46×Food & Beverages
Customer service2.48×Business & Career
Outdoor recreation1.52×Sports
Beverages1.61×Food & Beverages
Rock music1.72×Music & Radio
Culinary art2.59×Arts & Culture
Restaurants1.54×Food & Beverages
Cuisine of the United States3.73×Food & Beverages
Coffee1.93×Food & Beverages
Lodging2.85×Travel & Leisure
New York City1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cappuccino audience
TraitClusterScore
Convenience OrientationPREMIUM1.76
IndulgenceJOY1.6
SustainabilityBALANCE1.53
Price SensitivityPREMIUM1.49
DIY MentalityTHRILL1.48
Community OrientationOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Cappuccino
CountryShare
United States13.4%
Japan10.1%
China5.9%

See Cappuccino audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Cappuccino have in United States?

Cappuccino has an estimated audience of 12,055,244 people in United States, concentrated in California and New York.

What is the gender split and age of Cappuccino fans?

65.7% of Cappuccino fans are female, 34.3% are male, with an average age of 40.0 years.

Which brands do Cappuccino fans like most?

Cappuccino fans show strongest brand affinity for Flat white (15.06×), Coffee culture (7.16×), and Iced coffee (8.21×) over the country average.

Where do Cappuccino fans live in United States?

Cappuccino fans in United States are most concentrated in California (reach 1,636,818), New York (reach 1,164,297), and Texas (reach 1,149,272). These three regions account for the largest share of the active audience.

What other brands do Cappuccino fans also like?

Beyond Cappuccino itself, the audience over-indexes on Coffee culture (7.16×), Iced coffee (8.21×), Food (1.62×), and Food and drink (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.