Rascasse Audience Intelligence

Cappuccino Audience in United States

A data profile of the people who buy, follow and care about Cappuccino in United States — modelled from more than twelve digital signal sources. Cappuccino has an estimated audience of 12,055,244 people in United States.

#12among Beverage in United States#1959among Topic in United States#233in Food & Beverages

The average Cappuccino fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Flat white, Coffee culture, Iced coffee, with strongest over-indexing on Flat white (15.06× the country average).

Demographically, the Cappuccino audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cappuccino fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Flat white.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cappuccino profile in United States.

Audience size
12.1M
in United States
Gender
65.7%♀
34.3% male
Age
40.0
average years
Country rank
#2963
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cappuccino fans

65.7% are female, 34.3% are male, average age 40.0.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Cappuccino audience in United States
MetricValue
Female65.7%
Male34.3%
Average age40.0
Estimated audience size12,055,244
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Cappuccino audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Cappuccino audience comes from United States.

Worldwide audience distribution share by country for Cappuccino
CountryShare
United States13.3%
Japan10.1%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cappuccino audience in United States is strongest.

Fig. 05

Top regions by affinity

Cappuccino fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.46×
02Washington, District of Columbia~50K1.41×
03Hawaii~70K1.31×
04Alaska~30K1.29×
05Tennessee~300K1.25×
06Michigan~400K1.21×
07Massachusetts~300K1.21×
08California~1.5M1.19×
09Washington~300K1.16×
10Connecticut~100K1.12×
11Rhode Island~40K1.12×
12Oregon~200K1.11×
13Florida~900K1.10×
14New Jersey~300K1.07×
15Nevada~100K1.07×
16Texas~1M1.06×
17Vermont~20K1.06×
18Colorado~200K1.05×
19Maine~50K1.04×
20Pennsylvania~400K1.03×
21Illinois~400K1.02×
22Virginia~300K1.02×
23North Carolina~400K1.01×
24Georgia~400K1.00×
25Louisiana~200K0.97×
26Montana~30K0.97×
27New Hampshire~40K0.93×
28Ohio~300K0.92×
29Utah~100K0.92×
30Nebraska~60K0.92×
31Maryland~200K0.91×
32Arizona~200K0.90×
33Missouri~200K0.90×
34South Carolina~200K0.90×
35Wisconsin~200K0.89×
36Iowa~90K0.89×
37Arkansas~90K0.89×
38Idaho~50K0.89×
39New Mexico~50K0.89×
40Minnesota~200K0.88×
41Delaware~30K0.88×
42Oklahoma~100K0.87×
43North Dakota~20K0.87×
44Indiana~200K0.86×
45Kansas~80K0.86×
46South Dakota~20K0.86×
47Kentucky~100K0.83×
48Mississippi~80K0.83×
49Alabama~100K0.82×
50West Virginia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Cappuccino, United States
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cappuccino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cappuccino audience
#·InterestCategoryAffinity×
01Flat whiteFood & Beverages15.06×
02Iced coffeeFood & Beverages8.21×
03CoffeemakerHome & Garden7.75×
04Coffee cultureFood & Beverages7.16×
05Non-alcoholic beverageFood & Beverages4.46×
06Cuisine of the United StatesFood & Beverages3.73×
07LodgingTravel & Leisure2.85×
08Culinary artArts & Culture2.59×
09Customer serviceBusiness & Career2.48×
10Hobby LobbyHome & Garden2.40×
11Trader Joe'sShopping2.18×
12CoffeeFood & Beverages1.93×
13United StatesTravel & Leisure1.78×
14Rock musicMusic & Radio1.72×
15CultureLiterature1.71×
16FoodFood & Beverages1.62×
17BeveragesFood & Beverages1.61×
18RestaurantsFood & Beverages1.54×
19Food and drinkFood & Beverages1.53×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cappuccino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cappuccino audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.44×
TraditionCONSERVATISM1.69×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cappuccino audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.06×
Early Adopter MentalityPOWER1.16×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cappuccino have in United States?

Cappuccino has an estimated audience of 12,055,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cappuccino fans?

65.7% of Cappuccino fans are female, 34.3% are male, with an average age of 40.0 years.

03

Which brands do Cappuccino fans like most?

Cappuccino fans show strongest brand affinity for Flat white (15.06×), Coffee culture (7.16×), and Iced coffee (8.21×) over the country average.

04

Where do Cappuccino fans live in United States?

Cappuccino fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cappuccino fans also like?

Beyond Cappuccino itself, the audience over-indexes on Coffee culture (7.16×), Iced coffee (8.21×), Food (1.62×), and Food and drink (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Cappuccino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cappuccino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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